Oct 19, 2021
5 Must-haves For A Successful F&B Website
If you own a restaurant, food kiosk, catering service or other food and beverage brand, one of your marketing goals will be to build a viable web presence.
Read moreOct 19, 2021
The 15 second rule: Four reasons why users might be leaving your website
Did you know that fifteen seconds on average is all it takes for someone to decide whether to leave or stay on your website?
Read moreOct 19, 2021
4 Ways Technological Trends Are Game-changing Website Redesign
Website design has been constantly influenced by many factors, among them mobile device sizes, ever-dwindling attention spans and even the advancement of wearable technology.
Read moreOct 19, 2021
5 Reasons for Using a Chatbot On Your Website
From lead conversion to 24/7 service, chatbots have proven useful in the customer service domains, and can even be developed to provide personalised shopping advice!
Read moreSep 16, 2021
4 Must-Know Ways for Boosting Website Traffic
To drive traffic to your website, it is important to analyse the customer's traffic journey and gain insights to make users stay on the site.
Read moreSep 16, 2021
Enhancing Website Functionality and Digital Inclusiveness in 2021
Are you aware that website design is driven by both search engine algorithms and functionality...?
Read moreSep 16, 2021
Must-Read: Your SEO Pre-launch Checklist
Ready to launch your new website, relaunch a new design or even just add pages to your site?
Read moreSep 16, 2021
6-Step Guide to Launching a Website
Launching a web presence is always an exciting time. In the buzz, do make sure your content is all in line by running through all details to ensure a worry-free launch!
Read moreAug 19, 2021
Factors Determining the Quality of Mobile Applications
Factors Determining the Quality of Mobile ApplicationsUnderstanding users’ needs and wants will boost app reach and downloads! Mobile applications have gone mainstream in this day and age, with the rise of smartphone usage and smartphone penetration rates in Singapore being one of the highest in the world. Let’s delve into what are some of the influencing factors which determine if a mobile application delivers value and introduces seamless quality to users’ lives! 1. Does the mobile application contribute towards addressing any issue? The mobile application, or ‘mobile app’ in short is a set of coded instructions used by a mobile device to solve a problem. As the time we spend using mobile applications increases, the quality of these applications must rise in tandem, hopefully increasing in its ability to help save time, money and/or effort on daily tasks and hence lead to improved outcomes for the user. This can be anything from saving time spent preparing daily meals, for instance, or in sussing out better deals to users who are booking travel plans. 2. Source codes behind the app The source code influences the application’s running; repetitive lines of coding may cause the application to slow down and lag as it eats up resources, while errors inadvertently included into the app could deter the app from functioning as it should, or worse, cause the app to crash. 3. Information volume provided Information volume refers to the amount of data and information displayed on the mobile device through the app at one time. The small size of mobile devices is a limiting factor in putting across vast information to the user. App developers must be aware that an overload of information might end up being skipped by the user. As with a variety of software products, having the app tested by a suitable target audience prior to its official launch would help developers know if they are on the right track content-wise, and if the app is working up to expectations. By processing any issues and resource requirements thrown up from testing, developers can cut down or better summarise the vast amount of information to put up what users really need. 4. User expectations User expectations may also affect opinions on a given mobile app’s quality and ratings given. High expectations for a mobile app that falls short in reality will result in the application being perceived as one with low quality. In certain cases where the app aligns with functions expected from the user, but provides a lot more as well, the app might also end up losing users as it might be perceived as being overly complex. It is therefore crucial for mobile app developers to familiarise themselves with what their target users need and expect, to align with consumers’ expectations of ‘ease of use’. 5. Distribution channels The way the mobile application is distributed will also be essential for it to reach anyone who has a need for the solution it provides. Launching on Play Store or App Store will get the project running, in addition to including important key words in your app description, so users who have a need for the mobile app will get suggestions in their searches. A social media campaign will also highlight the app and its benefits to the intended audience. UNCODE.initRow(document.getElementById("script-129521"));
Read moreAug 10, 2021
Supercharge Your Website and Improve Conversion Rates via Responsive Web Design
Designing a responsive layout has become essential as most users now browse sites using handheld devices.
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