98toGo on Blog

98toGo on Blog

Feb 10, 2019

You may have a content calendar or some research on your buyers, but most companies don’t have a real marketing strategy document on hand. Even large, enterprise-level corporations are often challenged when it comes to taking a pause from daily activities long enough to create and refine something like this. Download a sample marketing strategy […] The post Everything you need to know about marketing strategy documents appeared first on 98toGo.

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Nov 30, 2018

4 Obvious Reasons Why Social Media Is Vital To Your Marketing Strategy Social media permeates every aspect of our lives, 24 hours a day. It plays hosts to millions of diverse customer demographics, making it ripe for businesses of any size wanting to enhance their marketing strategy.  If you’re not making the most of your […] The post 4 Obvious Reasons Why Social Media Is Vital To Your Marketing Strategy appeared first on 98toGo.

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Oct 9, 2018

Whether you’re looking to brighten up your social content strategy, or you want to make your social media more colorful, adding some fun visuals to your updates can work wonders. Posts that include images receive (on average) 650 % more engagement than their text-only peers, so it’s worth taking the time to experiment with your […] The post How to Go Visual with Your Social Marketing appeared first on 98toGo.

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Sep 18, 2018

If you haven’t heard any heated commentary on the nature and plight of millennials, you’ve evidently been living under a sound-proofed rock, because it’s very much a hot-button topic. Some argue that this particular generation is rife with apathy and entitlement, while others contend that it faces unique challenges and is more responsible than its […] The post What Millennials Want From Brands & Businesses – It’s Not Always Obvious appeared first on 98toGo.

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Aug 5, 2018

We’ve all heard it: the Internet has changed the way that businesses must market themselves to customers. Today’s online customers are more active, discerning, and questioning than in any other era. They expect you to come to them and show that you really care about their needs.  But how do you approach online leads? Just […] The post Using Digital Marketing Strategies To Engage, Not Advertise appeared first on 98toGo.

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Jul 27, 2018

We’re going to share with you 92 different formulas for creating blog titles that people will notice and click through to see your blogging content (the quality of your article is still up to you!) Yes, 92. You’ve got this. 98toGo marketing and business consultant Matthew Bivens is a blog-writing machine. How does he keep […] The post 92 Formulas for Creating Click-Worthy Blog Titles appeared first on 98toGo.

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Jul 22, 2018

Back in 2016, we checked in with an array of marketing experts to see if they thought SEO still had a place in contemporary marketing strategy by asking them to complete the statement, “SEO is not dead, however…” Though everyone agreed that SEO was alive and well, a lot has changed in those two-and-a-half years. […] The post Is SEO Dead in 2018? appeared first on 98toGo.

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Jul 6, 2018

Social media can be hard to keep up with in order to stay relevant, especially when managing multiple accounts for Facebook, Instagram, LinkedIn, Twitter, and beyond. For larger companies, entire departments are devoted to relentlessly monitoring the company’s social media presence, with different teams dedicated to posts, likes, reposts, shares, and comments. But for small […] The post Social Media Management or SMO: Which is Right for Your Brand? appeared first on 98toGo.

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Jun 22, 2018

Social media apps aren’t just communication outlets — they’re also great for directing traffic to your website. Today’s savvy inbound marketers have used social media to take their online presence to the next level, whether engaging directly with customers on Twitter or advertising the latest services to target markets on Instagram. The numbers increasingly show […] The post 4 Ways To Be Savvy with Social Media Accounts appeared first on 98toGo.

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Jun 22, 2018

The International House of Pancakes (IHOP) recently temporarily changed their name to IHOb to promote their new line of hamburgers (‘b’ for ‘burger’ instead of ‘P’ for ‘Pancake’). For all intents and purposes, the just inverted their capital P to a lowercase b on one store sign and on their Twitter account, but it caused […] The post IHOP to IHOb: Marketing genius or just gimmicky stunt? appeared first on 98toGo.

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