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Labeling #data collection as “surveillance” changes the way people perceive #marketing. In this article from @Digiday, Chief Data & Marketing Technology Officer at @InterpublicIPG & @Kinesso CEO Arun Kumar urges brands to speak up now for common standards: https://t.co/M4LMtodWkV
The news around #thirdpartycookies doesn’t mean the end of the #digitalmarketing world. Join our own Chief Privacy Officer Jordan Abbott and Head of Global Identity Kyle Hollaway at @Adweek NextTech this week to hear about the role of #firstpartydata: https://t.co/m53LmXmBrN
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