Alchemist Media Inc.
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Alchemist Media Inc.
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Sep 5, 2015
The Art of SEO: Third Edition
It’s official! The third edition of The Art of SEO book by Eric Enge, Stephan Spencer, and company founder Jessie Stricchiola is on the shelves and available at Amazon.com, Barnes & Noble, and OReilly.com. The post The Art of SEO: Third Edition appeared first on SEO Expertise - Alchemist Media.
Read moreMar 26, 2010
Wanted: GA WP Plugin that works with Asynchronous Tracking
Managed to get your hands on a Google Analytics plugin for WordPress that works with async tracking? GAPro seems to be working towards it, but with some issues with bridge tracking mode. The post Wanted: GA WP Plugin that works with Asynchronous Tracking appeared first on SEO Expertise - Alchemist Media.
Read moreMar 23, 2010
ClickRiver/Amazon Testing New Ad Targeting
Advertisers using A9/Amazon’s ClickRiver sponsored listings got an interesting letter today about increased relevance targeting which could result in lower impressions, but higher conversions for advertisers. Will be interesting to analyze the changes as they come in. From ClickRiver: Dear Clickriver Customer, As part of our ongoing performance improvement efforts, we are refining all of […] The post ClickRiver/Amazon Testing New Ad Targeting appeared first on SEO Expertise - Alchemist Media.
Read moreMar 5, 2010
Click Fraud
Click Fraud: A Brief History Shortly after organic SEO became a recognized marketing channel, the pay per click SEM pricing model was launched. Soon thereafter, problems with click validity arose. In the fall of 2001, while handling the online marketing efforts for the Chase Law Group, I tracked, analyzed, documented, and eventually negotiated a credit for […] The post Click Fraud appeared first on SEO Expertise - Alchemist Media.
Read moreDec 31, 2009
The Art of SEO Voted Best SEO Book of 2009
I’d like to send a personal shout-out to Lee Odden for running the best SEO book survey on his Online Marketing Blog. We certainly don’t mind coming home first as the Best SEO Book in 2009 in the minds of his awesome readers, especially when compared against the rockstar list of books under consideration. And […] The post The Art of SEO Voted Best SEO Book of 2009 appeared first on SEO Expertise - Alchemist Media.
Read moreDec 15, 2009
What’s in a Game? For Marketers, Emotion Tracking.
Marketers, Game On Call it the new ROE (return on emotion). If you’re a gamer (or an up-to-speed technophile) you may have already heard of Sony’s new hands-free, emotion tracking game controller called ICU, which stands for Interactive Communication Unit, released this November at the Vision 2009 trade fair in Germany. While the controller raises […] The post What’s in a Game? For Marketers, Emotion Tracking. appeared first on SEO Expertise - Alchemist Media.
Read moreNov 24, 2009
RTS and SEO: A Marriage Made in… Vegas?
Well, maybe not quite. I’ve been thinking lately about the sexy, wily, real time search and the old-fashioned, chivalrous land of SEO, and how the two will eventually find a healthy, functional, and enduring relationship. Real Time Search Still Hasn’t Found Herself RTS is all a flutter with all of the attention she is getting […] The post RTS and SEO: A Marriage Made in… Vegas? appeared first on SEO Expertise - Alchemist Media.
Read moreOct 28, 2009
The Art of SEO Book is Now Available!
Announcement: link to purchase The Art of SEO book, by Rand, Stephan, Eric and Jessie on Amazon.com The post The Art of SEO Book is Now Available! appeared first on SEO Expertise - Alchemist Media.
Read moreMar 31, 2009
SEO Book Updates…
The Art of SEO book is nearing completion - the Alchemy of Search blog is soon to return! The post SEO Book Updates… appeared first on SEO Expertise - Alchemist Media.
Read moreMar 29, 2009
Google Shuts Down AdSense Video Units Program
In a move that many saw coming, the AdSense video units feature (which allows you to show YouTube content and ads on your pages) is being terminated by Google (they actually call it “sunsetting”). Google is now instructing users to go through YouTube directly to display video content from YouTube. The post Google Shuts Down AdSense Video Units Program appeared first on SEO Expertise - Alchemist Media.
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