ALT TERRAIN on Blog

ALT TERRAIN on Blog

Nov 21, 2020

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Oct 22, 2020

Illinois soybean growers assocaition, immersive, experiential marketing installation inside a WeWork in Chicago   Produced for MorganMyers, an agricultural marketing agency specializing in inspiring change with an emotional appeal; the immersive activation showcased how soybeans benefit people's everyday lives The installation titled 'Soy in the City' involved the transformation of WeWork spaces into delightful brand […]

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Oct 9, 2020

Wild postings, wheatpaste and cardstock poster styles, leveraged throughout Los Angeles for the revival of the iconic Jordache brand   Jordache, the first premium denim company, enlisted ALT TERRAIN to cover the streets with wild postings to reintroduce the brand to people in select Los Angeles neighborhoods Leveraging a combination of cardstock and wheatpaste posters […]

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Sep 27, 2020

Rag & Bone Holidays hot cider bar retail marketing activation in New York City, Chicago, and Los Angeles   To kick-off the holiday shopping season, Rag & Bone hosted hot cider bars, for three consecutive days, in their retail locations  It surprised-and-delighted customers as well as attracted people to the store for the first time […]

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Sep 21, 2020

8Greens introduces their direct-to-consumer (DTC) health and wellness brand to New Yorkers with a strategically astute marketing campaign   Activation of two 8Greens street carts to engage 150,000+ people over eight weeks with brand conversations, samples, and incentives to purchase People on their way to work were greeted with complimentary samples inside a beautifully designed […]

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Sep 6, 2020

Splendid, a beloved fashion brand, encouraged people to spread kindness with creative, on-brand, strategic experiential marketing activations   The 'Spread Softness' initiative invited people to share something heartfelt with others to receive a special treat. Outside their Los Angeles retail store, people asked to share kind thoughts on popsicle shaped note cards. In New York […]

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Aug 23, 2020

Google Maps experientially introduces 'Explore' feature to New Yorkers with discover-and-delight local marketing activations   On a late-summer Saturday, people using Google Maps' newly added 'Explore' feature discovered ice cream giveaways throughout New York City compliments of Google The aptly named 'Know The Inside Scoop' experience, conceived by Anomaly, consisted of partnering with ten trendy […]

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Aug 8, 2020

Superga pop-ups up with a mobile shop at summer beach resorts to engage their ideal customer   For two years running, Superga, the upscale Italian footwear brand, follows their customers from the city to the beach The centerpiece of the sneaker pop-up shop is a vintage-style, walk-in pop-up shop trailer The pop-up experience integrated tattoo artists were […]

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Jul 19, 2020

Primark delights people at Curlfest, a natural beauty festival, with a series of brand experiences   The creative event activation enhanced people's experience at the festival Stylists started conversations with people about their personal style, and how fashion is a form of self-expression Brand ambassadors informed people about the prize wheel giveaways consisting of Primark items […]

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Jun 18, 2020

LA Opera hit the streets with guerrilla marketing to promote its highly interactive, wonderfully creative, Magic Flute event performance   Guerrilla projections turned building walls into instant interactive digital billboards to promote sensational production It was particularly effective fit as the LA Opera's Magic Flute performance is highly interactive, involving tons of projection mapping The […]

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