ALT TERRAIN on Blog

ALT TERRAIN on Blog

Sep 21, 2020

8Greens introduces their direct-to-consumer (DTC) health and wellness brand to New Yorkers with a strategically astute marketing campaign   Activation of 8Greens street cart sampling teams to engage 150,000+ people over eight weeks with brand conversations, samples, and incentives to purchase People were pressed with product samples inside a beautiful designed fold-open card highlighting 8Greens' […]

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Sep 6, 2020

Splendid, a beloved fashion brand, encouraged people to spread kindness with creative, on-brand, strategic experiential marketing activations   The 'Spread Softness' initiative invited people to share something heartfelt with others to receive a special treat. Outside their Los Angeles retail store, people asked to share kind thoughts on popsicle shaped note cards. In New York […]

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Aug 23, 2020

Google Maps experientially introduces 'Explore' feature to New Yorkers with discover-and-delight local marketing activations   On a late-summer Saturday, people using Google Maps' newly added 'Explore' feature discovered ice cream giveaways throughout New York City compliments of Google The aptly named 'Know The Inside Scoop' experience, conceived by Anomaly, consisted of partnering with ten trendy […]

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Aug 8, 2020

Superga pop-ups up with a mobile shop at summer beach resorts to engage their ideal customer   For two years running, Superga, the upscale Italian footwear brand, follows their customers from the city to the beach The centerpiece of the sneaker pop-up shop is a vintage-style, walk-in pop-up shop trailer The pop-up experience integrated tattoo artists were […]

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Jul 19, 2020

Primark delights people at Curlfest, a natural beauty festival, with a series of brand experiences   The creative event activation enhanced people's experience at the festival Stylists started conversations with people about their personal style, and how fashion is a form of self-expression Brand ambassadors informed people about the prize wheel giveaways consisting of Primark items […]

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Jun 18, 2020

LA Opera hit the streets with guerrilla marketing to promote its highly interactive, wonderfully creative, Magic Flute event performance   Guerrilla projections turned building walls into instant interactive digital billboards to promote sensational production It was particularly effective fit as the LA Opera's Magic Flute performance is highly interactive, involving tons of projection mapping The […]

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Jun 3, 2020

Color Of Change, a social justice organization, hit the streets with guerilla marketing on Academy Awards' weekend to bring light to Black people's contribution to the entertainment industry while pointing out their under-representation.    The social justice guerilla marketing building projections activated throughout Los Angeles, from DTLA to Santa Monica, on Oscars' weekend A particular […]

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May 25, 2020

Oscar Health insurance hit the streets with a creative outdoor strategy to drive open enrollment sign-ups   In Northern New Jersey, Austin, Los Angeles, and San Antonio a series of eye-catching street marketing posters and stickers Posters, both Spanish and English, focus on great visuals and the benefits of Oscar's health insurance offering Wild postings […]

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May 12, 2020

McDonald's misting fan mobile billboard experience cools people down on hot summer days   For two years in a row, Arnold Worldwide and McDonald's local co-operative group of New England activated a misting fan mobile billboard when the temperatures reached 75+ degrees The creative experiential marketing concept gave people the feeling of drinking a Sweet […]

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May 6, 2020

Long's Jewelers activates a joyful Holidays experience to brighten people's commute in downtown Boston   For three years running, Long's Jewelers brings brand-sponsored holiday cheer to morning commuters in Downtown Boston People on their way to work greeted with carolers singing songs, elaborate ice sculptures, and brand ambassadors The carolers sang holiday songs along […]

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