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Brand guy. Sports guy. Creative guy. Marketing Exec, agency founder and consultant. Have worked on Nike, Pepsi, Expedia, TicTac, TD & more. @McGillU grad.

Brands that do good for consumers during the tough times create affinity that is 10x more valuable in the long-term. 

Bravo @BurgerKingFra 

#marketing #advertising #contentmarketing #content #branding #brandvalues #coronavirus #covid19

Anthony Zanfini

With people being laid off, consumers spending less &amp; budgets being slashed, a lot of marketers have a big choice to make right now: Focus on short-term sales, promos &amp; performance related tactics? Or focus on brand building for the long term? 
#marketing #branding #business

I couldn't be more proud of helping my amazing former @Nike client – and now good friend – Nathania Harrison with the branding &amp; building of her soon to launch wellness and movement studio. Move the body, shift the mind, access the heart. 

https://t.co/FKZNZFWkKR

Check it out!

Personalization Is a strategy, not a tactic.
And #digital is the driver of making it successful: creating custom end-to-end consumer journeys, using machine learning to connect emotionally for stronger relationships, and digitizing physical touchpoints.  
#marketing #product

Great products are shared more by consumers – and have far more value to business – than great advertising. The "Müpolash" combines #IKEA 's 4 most instagramed products (mug, pot, lamp, shelf) &amp; might take the sentiment as far as it can possibly go. #marketing #socialmedia

Ambit - a brand connection agency

Ambit - a brand connection agency

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