Augentia LLC on Blog

Augentia LLC on Blog

Jul 2, 2019

The Asian Paints commercial on TV, hoardings and other advertising mediums, all had one consistent message: har ghar kuchch kehta hain. Translated, it means, ‘every home has a story to tell’. When Amul advertises, their brand message, ‘the taste of India’ is consistent across all mediums. Everything right from the font, the tone of the…

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May 29, 2019

Most organizations, small to large, have understood the importance of Customer Relationship Management (CRM) and have implemented it. However, the holistic customer experience suffers, as CRM only deals with Sales Qualified Leads (SQL). The stages before SQL, right from awareness to lead and nurturing those leads, are not part of the CRM scope. It remains…

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May 15, 2019

75% of world trade happens through channels. Through Channel marketing (TCM) is hence an accepted mode of marketing that helps principal organizations sell their products and services, whether it is selling software products or cars. For years now, channel partners have been an extended arm of marketers in organizations, working together to achieve sales targets.…

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Mar 21, 2019

According to Forrester reports here are a list of numbers which showcase the growth potential of Through Channel Marketing Automation (TCMA): Forrester predicts the TCMA software market to grow to $1.18 billion by 2023, a CAGR of 25.2 percent. Another $1.3 billion will be generated in services at these firms. Thirty-five channel software vendors have…

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Mar 18, 2019

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving a majority of your inbound leads on the table. You…

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Feb 25, 2019

Monday morning, you have a meeting with the Sales team and not very happy about it, the constant conflict you have is about the lead pipeline and how the sales team is not receiving enough leads from Marketing. SEO/SEM doesn’t seem to give the same results and events are just too expensive. So what…

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Jan 17, 2019

As I clock up years in the field of B2B marketing as a CMO and Product Marketer, I see that we often tend to repeat the same mistakes while planning or executing a campaign. As 2019 begins I thought I would make a resolution as a marketer and share it with you to get the…

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Dec 31, 2018

Like many of us do, I have subscribed to receive periodical newsletters from thought leaders in my field. I recently received a commercial email from one of them, one of the largest research agency, and found content irrelevant to my work. I decided to self-service the kind of emails that I want to receive…

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Oct 3, 2017

It can be all too easy for non-Marketers to imagine that generating leads is simply a matter of firing off a ‘marketing campaign’. Invariably anyone from the CEO of a start-up to a Sales VP in a major enterprise will answer the question “how do we get more sales?” with “we need to run a…

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Sep 13, 2017

The early months of a year always see our inboxes inundated with reports of the “top 10 trends of the year” type, and 2017 was no different. The world of B2B Marketing, we are being told, is undergoing massive change and undoubtedly you do need to be abreast of what this could mean for your…

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