Bamboo on Blog

Bamboo on Blog

Jan 10, 2020

As ad networks continue to put more stock in automation, creating and delivering the best creative possible is more important than ever. The post How ad network automation puts more weight on creative and what to do about it appeared first on Bamboo.

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Nov 15, 2019

How increasing performance marketing efforts via a performance marketing agency boosts traditional strategies already in place The post How Performance Marketing Agencies Play into the Marketing Mix appeared first on Bamboo.

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Oct 31, 2019

Information and tips for launching successful campaigns under the new Facebook advertising rules for Housing, Employment, and Credit. The post Special Ad Categories: HEC Policy Changes and How it Affects your Facebook Ad Buying appeared first on Bamboo.

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Oct 25, 2019

Don't let common Facebook Ad mistakes chip away at your budget and lead your KPIs astray! 7 common mistakes we see when auditing ad accounts and how to fix them in your own campaigns. The post Don’t Make These 7 Facebook Advertising Mistakes appeared first on Bamboo.

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Oct 17, 2019

No one knows more than you that your brand and company culture and everything it stands for is special. So how could an outside agency possibly do even half as good a job as an in-house team could do? Believe it or not, this is the same type of question that keeps agencies up at […] The post 6 Reasons an Agency Will Get You More Than An In-House Team appeared first on Bamboo.

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Jul 15, 2019

Google is rolling out Ad Groups to all App Campaign accounts. What does this mean for you? Let’s find out! First off, what is an ad group?  An ad group, in its traditional usage, is used by search campaign managers to group similar targeting. For example, one ad group focuses on branded terms where another […] The post How to Utilize Google App Campaigns’ New Ad Group Format appeared first on Bamboo.

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Jul 11, 2019

E-commerce advertisers are likely most familiar with Dynamic Product Ads (DPAs) in a remarketing sense. You upload your product catalog, someone comes to your site, then you show them ads offering that very thing they were browsing even after they’ve left your site. But that’s just the tip of the iceberg when it comes to […] The post How to Use Dynamic Product Ads for Prospecting appeared first on Bamboo.

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Jun 14, 2019

Facebook introduced Campaign Budget Optimization about a year and a half ago as a way to give advertisers better results at a lower cost, by distributing an allotted budget based on the best-performing ad sets. CBO was initially an opt-in feature, but Facebook recently announced it will become the default way to fund campaigns starting […] The post How to Survive the Switch to Campaign Budget Optimization appeared first on Bamboo.

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May 13, 2019

Bamboo Creative Studio is not your traditional creative studio. Where some agencies lean heavily on the potential of creative, we take the opposite approach: creative production backed by data. We pair our experience as world class direct-response marketers with the capabilities of a full production studio to create a fool-proof creative testing methodology aimed at […] The post Introducing: Bamboo Creative Studio appeared first on Bamboo.

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May 8, 2019

Since launching Bamboo’s Creative Studio in 2018, we’ve helped app clients improve performance numbers and decrease costs through our proven methodology of direct response creative production backed by data. Now, we’re excited to offer this tried and true formula to even more clients through our partnership with Google. As the biggest platform for app advertising, […] The post Google + Bamboo team up for creative partnership appeared first on Bamboo.

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