Big Buzz Inc.
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Big Buzz Inc.
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SOCIAL MEDIA MARKETING
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Jan 17, 2023
McKnights Senior Living: The No. 1 Missed Content Marketing Opportunity in Senior Living and Care, by Wendy O’Donovan Phillips
“They want to see our communities but never have any intention of putting their loved ones here even after using all of our resources and time.” Sound familiar? This was a verbatim quote taken from data Big Buzz recently gathered from 191 marketing executives in senior living and care, and it aptly describes the issue faced by most. The full study revealed six untapped opportunities to motivate older adults to leave home in favor of a senior living community, and in this article we detail the No. 1 most missed opportunity. The post McKnights Senior Living: The No. 1 Missed Content Marketing Opportunity in Senior Living and Care, by Wendy O’Donovan Phillips appeared first on Big Buzz.
Read moreJan 17, 2023
4 Ways to Eradicate Marketing Inefficiencies Now
According to author Dorian Stone, “Ultimately, the Harris Poll estimated the cost of poor communication for US companies at $1.2 trillion each year.” What’s it costing you? The post 4 Ways to Eradicate Marketing Inefficiencies Now appeared first on Big Buzz.
Read moreJan 10, 2023
10 Ways to Kickstart Your Year Now
Every passing moment is an opportunity to eliminate space between you and your biggest, most important goal. Below are 10 ways to kickstart your year by taking action now. The post 10 Ways to Kickstart Your Year Now appeared first on Big Buzz.
Read moreJan 3, 2023
Most-read Blogs of 2022
As we enter 2023, we have decided to highlight the top five most-read Big Buzz blogs of last year. This content largely centered around improving results for senior living operators by aligning internal teams and creating more meaningful relationships with prospects through branding and outreach. The post Most-read Blogs of 2022 appeared first on Big Buzz.
Read moreDec 22, 2022
Easily Elevate Your CTAs
For calls to action to work optimally, the designs of the user experience and user interface (UX/UI), or look, feel and functionality of the entire site, must be in optimal working order at all times. Websites older than five years typically require an entirely new platform for web design and interface to properly work. The post Easily Elevate Your CTAs appeared first on Big Buzz.
Read moreDec 14, 2022
How Do Your CTAs Compare with Competitors’?
Only 20% of industry leaders used the call to action “Download now – it’s free” for downloadable assets. Very few offered downloadable assets at all. Offering downloadable assets on your website invites visitors to glean valuable learnings from you and come to trust you over time. The post How Do Your CTAs Compare with Competitors’? appeared first on Big Buzz.
Read moreDec 12, 2022
The Ultimate Marketing-to-Sales-Team Feedback Loop (And Vice-Versa)
In my 15 years at the helm of Big Buzz, the most common breakdown in new business acquisition I have witnessed among multi-location senior living operators is a disconnect in feedback between the marketing and sales teams. Without a strong process for feedback, organizations like yours can make critical mistakes. The post The Ultimate Marketing-to-Sales-Team Feedback Loop (And Vice-Versa) appeared first on Big Buzz.
Read moreDec 7, 2022
The Process for A/B Testing Calls to Action
A/B testing allows your team to definitively determine which elements of a given call to action yield the achievement of which goals. For example, the call-to-action headline “Come live your best life!” may yield a 4.23% click-through rate (CTR) while “Come live with us!” may only yield a 2.64% CTR. The post The Process for A/B Testing Calls to Action appeared first on Big Buzz.
Read moreDec 1, 2022
15 Big Lessons
In celebration of Big Buzz’s 15th birthday, CEO Wendy O’Donovan Phillips shares the top 15 biggest lessons she has learned in business over the years. The post 15 Big Lessons appeared first on Big Buzz.
Read moreNov 30, 2022
Using CTAs to Connect with Prospects
Here are detailed instructions on how to develop the call to action our experts indicated is most likely to inspire connection. The post Using CTAs to Connect with Prospects appeared first on Big Buzz.
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