Bike Lane Business Development
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Bike Lane Business Development
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SOCIAL MEDIA MARKETING
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Mar 31, 2021
Don’t rent your marketing
Don't Rent your Marketing from Bike Lane Business Development File under: Marketing Coaching Odds are this question has crossed your mind at one point in time if you're a small business owner: "Should I hire someone in-house for marketing or continue to seek outside help?" So many small business owners are afraid to hire marketing people […] The post Don’t rent your marketing appeared first on Bike Lane Business Development.
Read moreJul 10, 2020
The other side of the coin
The other side of the coin from Shep Hyken file under Sales Aaaaand, with our dissenting opinion on marketing automation, is Mr. Hyken! Shep Hyken has a pretty good post about not overdoing automation, specifically, don’t automate your customer service. He says, "customers are more loyal to the employee—so much so that almost half (48%) […] The post The other side of the coin appeared first on Bike Lane Business Development.
Read moreJul 8, 2020
Retargeting doesn’t need to be stalking
Retargeting doesn’t need to be stalking from HubSpot file under Advertising You’ve heard me say that follow-up is huge for your success. It can be time-consuming, but it is worth it. A way to automate some of your follow-up is with retargeting ads. The key is not to have them be creepy. You know the […] The post Retargeting doesn’t need to be stalking appeared first on Bike Lane Business Development.
Read moreJul 6, 2020
Keep your hands on the wheel
Keep your hands on the wheel from DIY Marketers file under Marketing Automation You need to think of marketing automation as cruise control. It takes a little work off your hands, but it does not drive for you! Here is an excellent introduction to Marketing Automation and some of the things you can automate quickly. […] The post Keep your hands on the wheel appeared first on Bike Lane Business Development.
Read moreJul 1, 2020
The Key(word)s to Success
The Key(word)s to Success from Duct Tape Marketing file under Category Keywords, keywords, keywords. These are the things people are typing into Google and are looking for, we all know that, but why do you need to worry about them, you already know what people are looking for for your business. If you know them […] The post The Key(word)s to Success appeared first on Bike Lane Business Development.
Read moreJun 29, 2020
Keep the Customer Satisfied
Keep the Customer Satisfied from Forbes.com file under Category One of the most significant things you can do to grow your business is to keep customers happy, so they keep paying you. Customer lifetime value can not be underestimated. Forbes has a collection of tips to help solve even the trickiest customer service issues. Take […] The post Keep the Customer Satisfied appeared first on Bike Lane Business Development.
Read moreJun 27, 2020
The CRM According to Darwin
The CRM According to Darwin from HubSpot file under CRM First, do you use a CRM? If not, why not? Large percentages of sales are lost because of a lack of follow-up and organization by the salesperson. If you are using a CRM, are you using it to its full potential? HubSpot says that the […] The post The CRM According to Darwin appeared first on Bike Lane Business Development.
Read moreJun 24, 2020
Contacts Solution
Contacts Solution from HubSpot file under Sales Not those kinds of contacts... More sales are lost from bad contact follow-up than bad salespeople (well, if you don’t follow up, you are a terrible salesperson, but you know what I mean). If you can nail your contact management strategy, you will be far ahead of your […] The post Contacts Solution appeared first on Bike Lane Business Development.
Read moreJun 22, 2020
You want to make more money? Take a hike.
You want to make more money? Take a hike. from Inc.com file under Business Health Seriously, go hiking...or biking, walking, tennis, hit the gym, etc. Studies show that "people who engage in regular exercise (defined by the researchers as three times a week for at least 20 minutes) earn between six and 10 percent more […] The post You want to make more money? Take a hike. appeared first on Bike Lane Business Development.
Read moreJun 19, 2020
“Anxiety is nothing but repeatedly re-experiencing failure in advance. What a waste.” – Seth Godin
“Anxiety is nothing but repeatedly re-experiencing failure in advance. What a waste.” – Seth Godin from Copyblogger file under Imposter Syndrome What a great way to look at fear and anxiety. Copyblogger put together a strategy to overcome the fear of failure, or what some people call “Imposter Syndrome”. It’s well worth the 3 minutes it will […] The post “Anxiety is nothing but repeatedly re-experiencing failure in advance. What a waste.” – Seth Godin appeared first on Bike Lane Business Development.
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