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Oct 22, 2021
The Google Shopping Agency Guide to Google Shopping for DTC eCommerce Brands
Google Shopping Ads are as close to the money as you can get in eCommerce advertising. And with more people than ever turning to Google to initiate their purchase journeys, Google Shopping is more important than ever for eCommerce advertisers. In this guide we’re going to dive into some compelling reasons why you should include Google Shopping within your eCommerce marketing strategy, how to get started, and how to optimise your Google Shopping campaigns for success.
Read moreOct 15, 2021
Remove Target Expansion Across Remarketing Campaigns
Targeting expansion is an under-the-radar default setting that is enabled when you initially set up a Google display campaign. When enabled, Google will automatically look for more users that are similar to the users in your target audience. Although in theory, this can help to drive incremental conversions, in practice the opposite is usually true; for […]
Read moreOct 12, 2021
Exclude Ad Placements For Kids
If you’re running a Display Network campaign, or a campaign type such as YouTube or Smart Shopping for that matter, you may that there is a high number of clicks coming from kids YouTube videos or mobile apps for children. Naturally, these clicks are highly unlikely to turn into revenue, therefore you may want to […]
Read moreOct 12, 2021
Import Google Analytics Remarketing Audiences Into Google Ads
Within Google Ads you can create remarketing audiences based on pages that people have visited. However, you can also create and import Google Analytics remarketing audiences, based on visitor quality. For example, you could create remarketing lists to target people that spent a certain amount of time on your website, visited at least 3 pages, […]
Read moreOct 12, 2021
Check Remarketing Tags
When setting up a Dynamic Remarketing campaign, you may notice that your Product IDs on your website don’t quite match up to the ones on your product data feed. If so, you will first need to navigate to Tools &. Settings > Audience manager > Audience Sources > Google Ads Tag > Details You will want to look at […]
Read moreOct 12, 2021
Implement Seller Ratings In Search Ads
Seller ratings are automated extensions that show how your eCommerce store is rated based on aggregated business reviews from a range of trusted and reputable review websites. You can see what the reviews say and where they come from by clicking on the link within an ad extension. The extension will only begin to show […]
Read moreOct 12, 2021
Negative Keyword Lists
Within Google Ads, negative keywords block your ad from being shown when the negative keyword appears in the search query. They can be set at campaign or ad group level. You can also add negative keywords at scale by creating a feed of negatives in the shared library and applying these quickly and effectively across […]
Read moreOct 12, 2021
Google Dynamic Remarketing Campaign
Dynamic remarketing campaigns feature the specific products a visitor was looking at when they previously visited your website. These may include products that they added to cart, but did not purchase, making dynamic remarketing ads particularly powerful vs. static display banners. For dynamic remarketing ads, Google will use your product feed, and images, logos and […]
Read moreOct 12, 2021
Monitor Competitor Pricing
Across most online channels, price has a large impact on your Conversion Rate. If you are not competitive on price, or if resellers are under-cutting you via additional Black Friday discounts and promotions, you’ll soon feel that sales will begin to slow and acquisition costs gradually become higher. To keep on top of this, regularly […]
Read moreOct 12, 2021
Google Smart Bidding Strategies
If your campaign is generating at least 30 conversions in the last 30 days, consider switching over to an automated bidding strategy like target CPA or target ROAS. This automates bidding in order to a pre-specified target, allowing you to spend more time on other elements of campaign management. When deciding on your target CPA […]
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