Blue Marble Media on Blog

Blue Marble Media on Blog

Dec 16, 2019

Like other digital advertising methods, video marketing offers a variety of performance metrics. Video campaigns in Google Ads, for example, offer insights into views, view rate, average cost per view (CPV), watch time, clicks, click-through rate (CTR), unique users, engagement and more. When advertising your company’s videos on Google Ads, you can tap into these … Continue reading "Measuring the Offline Impact of Video Marketing" The post Measuring the Offline Impact of Video Marketing appeared first on Video Agency | Atlanta B2B Video Agency.

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Dec 13, 2019

As you probably know, YouTube isn’t the only channel for publishing and sharing your company’s videos.  You’re probably already using social media networks as well.  But did you know that Twitter has become a particularly popular channel for video content?  Skeptical?  Check out these stats just released by Twitter about the effectiveness of video content … Continue reading "Twitter Releases New Statistics on Video Marketing" The post Twitter Releases New Statistics on Video Marketing appeared first on Video Agency | Atlanta B2B Video Agency.

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Dec 12, 2019

How effective is video as part of a marketing campaign?  Well, a recent survey found that over half of all professional marketers say video marketing yields the highest return on investment (ROI) of all digital marketing tactics. When planning a video marketing strategy for your company, though, one of the decisions you’ll have to make … Continue reading "Native vs Embedded Videos: Which Is Best?" The post Native vs Embedded Videos: Which Is Best? appeared first on Video Agency | Atlanta B2B Video Agency.

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Nov 22, 2019

Is your company prepared for the 2019 holiday shopping season? With retail sales in the United States expected to exceed $1 trillion for the first time this holiday season, according to an eMarketer report, you should use this opportunity to plan an effective video marketing strategy. By creating and promoting high-quality videos, you’ll attract more … Continue reading "Maximizing Holiday Sales With Video Marketing" The post Maximizing Holiday Sales With Video Marketing appeared first on Video Agency | Atlanta B2B Video Agency.

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Nov 20, 2019

Online video is an essential selling tool for countless companies. According to Google, four in five consumers have purchased a product  they discovered on YouTube, while nine in 10 consumers have found a new brand on YouTube. Given today’s highly competitive business-to-consumer (B2C) landscape, companies can’t ignore these statistics. Unfortunately, many companies struggle to generate … Continue reading "4 Video Marketing Tips to Convert Browsers Into Shoppers" The post 4 Video Marketing Tips to Convert Browsers Into Shoppers appeared first on Video Agency | Atlanta B2B Video Agency.

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Nov 19, 2019

When using videos to promote your company and its products or services, you should pay close attention to average viewing time or view duration. Videos with a high average view duration typically outperform those with a low average watch time.  Unless you’re familiar with this metric, though, you might be wondering why it’s so important. … Continue reading "How Average Viewing Time Affects the Performance of Your Videos" The post How Average Viewing Time Affects the Performance of Your Videos appeared first on Video Agency | Atlanta B2B Video Agency.

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Oct 3, 2019

When planning a video marketing strategy for your company, you might be wondering whether to use explainer videos. A type of informational video focused on educating viewers about a specific topic, explainer videos have become increasingly popular in recent years. You can now find them on YouTube, Vimeo, Facebook, Twitter and other video-sharing platforms. But … Continue reading "Are Explainer Videos Effective? These Statistics Say ‘Yes’" The post Are Explainer Videos Effective? These Statistics Say ‘Yes’ appeared first on Video Agency | Atlanta B2B Video Agency.

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Oct 2, 2019

When exploring some of the different video ad formats supported by YouTube — available through the Google Ads platform — you’ll probably come across “bumper ads”.  Originally launched in 2016, bumpers have become an increasingly popular video ad format.  But, are they are a smart investment for your company’s digital marketing strategy?  In this post, … Continue reading "What Are Bumper Video Ads?" The post What Are Bumper Video Ads? appeared first on Video Agency | Atlanta B2B Video Agency.

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Sep 2, 2019

The widespread adoption of mobile broadband has revolutionized the way shoppers find and purchase products from local businesses. Using their smartphone, shoppers can tap into the power of the internet to streamline their shopping experience. In fact,  statistics show that 55% of shoppers watch online videos — typically using their smartphone or tablet — while … Continue reading "The Surprising Ways Shoppers Use Video in Store" The post The Surprising Ways Shoppers Use Video in Store appeared first on Video Agency | Atlanta B2B Video Agency.

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May 1, 2018

With its massive base of 2.07 billion plus monthly users, Facebook is the perfect platform on which to promote your business. Facebook even has a paid advertising service, Facebook Ads, that supports both text and video ads and has become a popular marketing channel for small businesses. According to the company’s website, users spend 500% … Continue reading "Facebook Provides Insight Into Video Ad Formats" The post Facebook Provides Insight Into Video Ad Formats appeared first on Video Agency | Atlanta B2B Video Agency.

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