Boomm Marketing & Communications on Blog

Boomm Marketing & Communications on Blog

Apr 17, 2020

“This website is bland. It has no personality.” Recognize that criticism? You probably have heard it, said it, or at least thought it when visiting a B2B website. Who knows? It might even have been your own company’s site. With all due respect, that comment is simply not true. Every B2B website has a personality. They can be bold or geeky or verbose—some are even a little schizophrenic. In short, lack of personality is never the problem with B2B websites. The trouble starts when the site’s personality doesn’t match the brand you want to project. If that’s the case, your website will be an awkward representative for your company and […] The post What is the personality of your B2B website? appeared first on Boomm B2B Marketing.

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Apr 2, 2020

You have a love/hate relationship with focus keywords, don’t you? It’s alright to admit it. Everyone experiences those conflicting feelings, and here’s why. You love the power effective focus keywords bring: web traffic goes up, prospects find your site before the competition, and everyone considers you a strategic savant. Nice. On the other hand, you hate the hassles: finding a solid focus keyword is a timesuck, it seems like everyone else snatched your word first, and it’s nearly impossible to work unwieldy search phrases into your content. Trust me, nobody can make “best industrial strength breaker overload detection device near me” sound conversational. Believe it or not, focus keywords can […] The post How to love your focus keywords and their results appeared first on Boomm B2B Marketing.

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Jan 31, 2020

By Randy Mitchell  |  Creative Director   Creative people are different. We gladly accept that. Creatives tend to dress boldly, have quirky habits and embrace our inner uniqueness. But what truly makes us unusual are the unexpected ideas that erupt from the depths of our imaginations. A few years ago, one of those strange ideas seized me during my rambling commute home. I was scrolling around LinkedIn, checking out the latest posts and progress of my network. Then, the weirdness hit me. “What if there was an entire social network that consisted of people who shared my name?”   Imagine the possibilities. Where would they live? What would they do […] The post How to become LinkedIn to an alternate reality appeared first on Boomm B2B Marketing.

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Oct 22, 2019

by Randy Mitchell, Creative Director This morning a coworker surprised me with an unexpected remark. “I never hear you swear,” she declared. “Do you ever use profanity?” That started the thought train rolling. I definitely try to have my personal profanity filter on at all times. However, I am guilty of using marketing profanity on a daily basis. What is marketing profanity? That’s simply my name for words that have somehow become offensive. In most cases, these terms were perfectly acceptable five years ago, but now, they have crossed the line into the unspeakable category. I’d like to share a few surprising examples. We’ll even run these words through our […] The post Marketing profanity filter: Are these words offensive? appeared first on Boomm B2B Marketing.

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Sep 25, 2019

by Kathryn Brill, Social Media and Content Marketing Specialist Back when your website was first built, you optimized it to be found in search. You followed best practices around SEO performance. But it’s been a few years—and a few Google algorithms have come and gone. How is your website’s SEO performing now? This can be a difficult question to answer. Google is notoriously tight-lipped about what goes into its SEO algorithm, and is constantly making changes to provide better quality search experiences. And a site that was excellent the day it was built may have deteriorated over the years. So how can you check on your site’s SEO and make […] The post The 5 Questions You Need to Ask to Assess Your SEO Performance appeared first on Boomm B2B Marketing.

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Sep 4, 2019

by Randy Mitchell, Creative Director “Why don’t we make the stats into the story?” That was how the whole movement started. Some strategic visionary decided that marketing statistics were compelling enough to be the focus of entire campaigns. At the time, this thinking must have seemed like heresy. B2B marketers firmly believed that the findings are there to support the story, not replace it. Successful B2B campaigns focused on weighty matters, such as prospect pain points, industry regulations, customer feedback and product differentiation.  Using marketing statistics as the lead for communications was simply not a viable strategy. Until it worked. In fact, the approach kicked stats. Suddenly, response rocketed because […] The post The “stat story:” How marketing statistics became the message appeared first on Boomm B2B Marketing.

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Aug 20, 2019

Boomm B2B Marketing recently received two Summit Creative Awards for two brand campaigns. The Summit Creative Awards recognizes outstanding work by small and medium-sized agencies. There were over 4,500 entries from 25 countries in 2019. Boomm won a Gold Award for its work on a rebranding project for Magnetrol International, a global level and flow solutions provider. Magnetrol has over 85 years of innovation under its belt and a solid reputation. But the company wanted to refresh its brand messaging to focus customer attention on important values and stay top of mind for decision makers. Boomm crafted a new brand voice and vision, summed up in a simple tagline: Level […] The post Boomm Wins Two Summit Creative Awards appeared first on Boomm B2B Marketing.

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Aug 14, 2019

by Randy Mitchell, Creative Director The people have spoken. Sort of. Actually, they remained silent and the statement they made shook the world of B2B videoproduction. Today, up to 85% of social media videos are played with no sound according to Hootsuite. Consider the ramifications of that finding. It means only 15% of viewers are getting the message if your B2B video relies on a voiceover to tell the story. If you’re speechless right now, you’re not alone. But this movement was definitely coming, particularly when you consider today’s business environments. Many people watch B2B videos at their desk or in open offices, where common courtesy demands silent viewing. The […] The post Voiceless B2B videos that say everything appeared first on Boomm B2B Marketing.

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Jul 31, 2019

by Kathryn Brill, Social Media and Content Marketing Specialist Is social media really valuable? How can you prove social media ROI? These questions are on the minds of many clients. Before they invest money in a social media program, companies want to know that it will deliver. But measuring social value can seem like a slippery business. It’s not as easily tied to sales or revenue as many other marketing programs. Connecting the dots on social engagement and business benefits is complicated. And not everyone agrees on what makes for strong social media performance. Most of us have an instinct that social media is part of a great marketing strategy. […] The post Social Media ROI and What’s Really Valuable appeared first on Boomm B2B Marketing.

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Jun 20, 2019

La Grange, IL., June 20, 2019 – Boomm B2B Marketing recently won two Hermes Creative Awards, recognizing excellence in marketing and communications from a large pool of international submissions. The agency’s social media and integrated marketing work received a Gold and Platinum Award, respectively. Both awards won by Boomm were for work with Magnetrol International, Inc., a global provider of level and flow instrumentation solutions. Social media strategy and management for Magnetrol received a Gold Award. Boomm crafted a week-by-week editorial calendar full of high-value content, ranging from promotional to educational, for three social networks. The informative, relevant posts increased community engagement with the Magnetrol pages and established a thoughtful […] The post Boomm Recognized for Social Media and Integrated Marketing Work appeared first on Boomm B2B Marketing.

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