Boucher + Co. | Agency Vista

Boucher + Co.

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Boucher + Co.

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Founded 2007 · New York, New York, US  · http://www.boucherco.com/

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Feb 15, 2022

7 Social Media Trends Marketers Should Watch in 2022

The growing audience engagement of social media platforms has forced businesses to consider it as a prominent marketing channel. Now businesses and marketers are proactively working on social marketing strategies, and it surely delivers profitable results. However, the biggest problem with social media is the changing trends. One must keep up with the trends to […] The post 7 Social Media Trends Marketers Should Watch in 2022 appeared first on Boucher + Co..

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Jun 9, 2021

Comment on Case Studies by 31 Top Digital Marketing & Media Agencies in NYC - NoGood™: Growth Marketing Agency

[…] Case Study: http://www.boucherco.com/case-studies/ […]

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Aug 9, 2019

Clutch Awards Boucher + Co. For the Second Time, This Time for Top Advertising & Marketing Agency

Boucher + Co. is so proud to once again be named a Clutch Leader within digital marketing and advertising industry in New York for 2019! We are committed to providing the best customer service to our clients and their businesses. Our unique digital strategies are fine-tuned to reflect originality while staying focused on our clients […] The post Clutch Awards Boucher + Co. For the Second Time, This Time for Top Advertising & Marketing Agency appeared first on Boucher + Co..

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Oct 4, 2018

Shopping on Social Media

Consumers are constantly on the search for the most convenient way to shop. Most people no longer have time to visit a store physically, so they turn to online shopping. Throughout the years, the online experience has evolved – to the point where now users can purchase products straight from social media. One of the […] The post Shopping on Social Media appeared first on Boucher + Co..

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Aug 22, 2018

Amazon To Expand Its Sponsored Products Ads

Digital marketing has proven to be a highly-successful way to generate new customers, and Amazon is one of the best websites to grow your customer base with. Ever since its inception, Amazon has been one of the preferred sites for companies to sell their products. And, for the brands that are willing to invest more […] The post Amazon To Expand Its Sponsored Products Ads appeared first on Boucher + Co..

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Jun 21, 2018

Instagram’s Latest Feature: IGTV

Everyone’s favorite social app has released a new feature that serves as an extension of its Stories feature, IGTV. This new feature enables users to share vertical videos with their followers that are longer than 15 seconds. IGTV can be accessed through the Instagram app but is also its own standalone app. Within the app, […] The post Instagram’s Latest Feature: IGTV appeared first on Boucher + Co..

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Jun 4, 2018

The Instagram Algorithm

Instagram revealed today how it organizes users’ feeds, including how it considers different factors in its algorithm. Up until now, Instagram’s feed was sort of a mystery science. Posts from family members and close friends show up near the top, which was the goal of the company’s decision to move away from the reverse-chronological feed […] The post The Instagram Algorithm appeared first on Boucher + Co..

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Apr 11, 2018

Micro Vs. Macro Influencers

Digital marketing has taken a whole new turn with the rise of influencers. Chances are, you have looked into a product because you saw someone promoting it on social media. Influencers have become an integral part of digital marketing in just a short period of time because they have strong relations with their followers and […] The post Micro Vs. Macro Influencers appeared first on Boucher + Co..

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Mar 26, 2018

Cambridge Analytica

The social network, Facebook, and a company called Cambridge Analytica are under fire by the general public due to the uncovering of some unsettling information. Cambridge Analytica  acquired data of more than 50 million Facebook users and used it to influence voters during the 2016 presidential election. The company was hired by Trump’s presidential party […] The post Cambridge Analytica appeared first on Boucher + Co..

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Mar 20, 2018

Shopping on Instagram

Instagram has been testing a shoppable-feature on the application since late 2016. This feature would allow brands to post an image with price tags and descriptions that would link to purchasing the specific product. At first, the shoppable-post was only accessible to a handful of brands within the United States. Last year, the feature expanded […] The post Shopping on Instagram appeared first on Boucher + Co..

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Jan 29, 2018

A Case for Advertising on Instagram

We are living in a digital world where companies are competing against each other for the attention of millions of social media users. It is no secret that the digital giant in advertising with over 2 billion users is Facebook. Naturally, brands have gravitated to this platform to market their products. Yet, there is an […] The post A Case for Advertising on Instagram appeared first on Boucher + Co..

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Dec 7, 2017

Comment on Home by Boucher + Co. - Top Interactive Agencies

[…] Web: https://www.boucherco.com […]

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Dec 7, 2017

By: Boucher + Co. - Top Interactive Agencies

[…] Web: https://www.boucherco.com […]

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Feb 19, 2016

Comment on 3 Reasons to Add a Live Chat to Your Website NOW by Gerard Boucher

In reply to Coni Lefferts. You are very welcome, Coni! Indeed, they were previously used mostly be e-commerce or product sites, but now are being increasingly adopted by service websites, too. It will be an interesting transition as more and more brands adopt live chats.

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Feb 18, 2016

Comment on 3 Reasons to Add a Live Chat to Your Website NOW by Coni Lefferts

Hi Gerard, Excellent information. I was under the miss-guided assumption that live chats were best for retail B to C situations. You've highlighted another facet of media marketing to consider. Thank you.

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Feb 8, 2016

Comment on How to Use Your Email List to Build Facebook Page Likes by Social Media: Do You Have the Time? - Boucher + Co.

[…] clients for the initial followers. If you have an email list already curated, you should check out Boucher + Co.’s guide here to target your clients in a Facebook ‘Like Campaign’ as soon as […]

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