Boundify
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Mar 25, 2022
Paid Search Campaign Types that Every B2B Marketer Need to Know
The ultimate goal of business-to-business marketing is to convert other businesses into your customers. Generally, paid search campaigns are designed for B2B marketers to reach high intent consumers, but it’s not one size fits all marketing.
Read moreJan 10, 2022
4. LinkedIn Ads Essentials for B2B Marketers - Boundify
As a business-to-business brand, it’s essential to find the right audience for all your online marketing endeavors. Otherwise, you waste your hard-earned revenue and see nothing for your efforts. Paid searches on search engines are great at matching a person’s intent based on keywords when they search online, and there are other online marketing tools available, but LinkedIn provides B2B brands with a one-of-a-kind opportunity: You can use LinkedIn to target more than 700 million business-focused individuals, all in one place. Here’s what you need to know about the essentials of “The World’s Largest Professional Network on the Internet” and how you can use this ad platform to increase the efficacy of your LinkedIn marketing endeavors.
Read moreDec 16, 2021
Why CRM Implementations Fail - Boundify
Did you know, up to 50% of CRM implementation projects fail? That’s a staggering number for an initiative where you might spend countless hours and funds. Implementing a CRM can be a complex task, but it is not an impossible one. We’ve worked with many companies on their CRM implementations, so we know just how daunting this process can be. I want to take you through some of the common causes of failure and what you can do to avoid them.
Read moreNov 29, 2021
What Is Demand Gen? The Value & Supply Chain Interpretation - Boudify
Before the technological revolution of the late 20th century, businesses stored records and data in physical files, Rolodexes, and ledgers. In many ways, business actually “felt” more tangible. As computers entered the picture, business records became intangible. Businesses stored data in databases, on floppy drives, and on servers. Today, instead of a heavy Rolodex or a satisfying fat ledger on a shelf, business data is now stored in the “cloud”, a symbol of something that you can see but not really touch.
Read moreOct 28, 2021
Marketing Budgeting: How to Justify Your Budget - Boundify
Researching and setting a marketing budget can be one of the most challenging parts of a marketing campaign. Your business can use dozens of different metrics to calculate your firm's next marketing budget. And once you find that number, your work isn't done. You'll have to present your goal to management and get it approved. Today we're here to talk about the process of justifying your marketing budgeting efforts to your boss. Once you have a few relevant points of reference, it'll be much easier for you to get everyone on board.
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