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Content marketing agency for 20+ years. We help businesses grow with content, strategies & distribution. Follow along for the latest tips and trends.

Effective content marketing is a tried-and-true method of breaking through the indifference of the modern consumer and creating true trust and engagement with your audiences. https://t.co/BREO8ViBnM

Brandpoint

This year has changed the way companies function, how employees work, and the way people conduct business. Has your company started planning for 2021?

Are you looking to optimize your website content? This checklist includes 20 of the most important SEO factors to help you update your website content and generate more organic traffic! #contentoptimization https://t.co/u3fLnUbxXW

Working with an agency to supplement your Instagram strategy can be a lifesaver for companies who don’t have the time, manpower or capabilities to get the results they want to see. #instagramadvertising https://t.co/v4QKlkJh02

RT @GoGravityOnline: Expert Series: The key to unlocking growth for mid-sized businesses - Los Angeles Times https://t.co/G1rqoQVTlQ by @la…

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According to Statista, Instagram currently has over a billion monthly active users on the app, with over 120 million of those users located in the US. If you want to reach your audience where they’re spending their time online, Instagram is definitely a channel you should consider. But, fleshing out a plan (and creating content) for &#8230;
 <a class="" href="https://www.brandpoint.com/blog/instagram-advertising-strategy-with-an-agency/"> 4 Ways an Agency Can Help Your In-House Instagram Advertising Strategy Read More »</a>
The post <a rel="nofollow" href="https://www.brandpoint.com/blog/instagram-advertising-strategy-with-an-agency/">4 Ways an Agency Can Help Your In-House Instagram Advertising Strategy</a> appeared first on <a rel="nofollow" href="https://www.brandpoint.com">Brandpoint</a>.

This post was originally published in September 2017 and has been updated for relevancy.  One of the most important lead generation tactics you have at your disposal is your website. Optimizing your landing pages — whether it’s your main homepage or specific product pages — is how you can draw people in through unbranded searches &#8230;
 <a class="" href="https://www.brandpoint.com/blog/common-lead-generation-mistakes/"> Why Your Website is a Lead Generation Liability Read More »</a>
The post <a rel="nofollow" href="https://www.brandpoint.com/blog/common-lead-generation-mistakes/">Why Your Website is a Lead Generation Liability</a> appeared first on <a rel="nofollow" href="https://www.brandpoint.com">Brandpoint</a>.

NOTE: This list has been updated on 9/4/2020 to reflect changes due to COVID-19. Please check if the conference you&#8217;re interested in is rescheduled or has moved to a virtual event.&#160; By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to &#8230;
 <a class="" href="https://www.brandpoint.com/blog/top-marketing-conferences/"> Top Marketing Conferences in 2020: Live and Virtual Events Read More »</a>
The post <a rel="nofollow" href="https://www.brandpoint.com/blog/top-marketing-conferences/">Top Marketing Conferences in 2020: Live and Virtual Events</a> appeared first on <a rel="nofollow" href="https://www.brandpoint.com">Brandpoint</a>.

Our Senior Content Writer Michelle Miron wrote this post with the perspective that comes from being a longtime Brandpoint contributor. She shares our philosophy on how we create our MAT releases and marketing content and how this tactic fits into an overall marketing strategy. If you’re relatively new to content marketing and finding yourself baffled &#8230;
 <a class="" href="https://www.brandpoint.com/blog/how-to-gain-trust-from-readers-with-credible-content/"> How To Gain Trust From Readers With Credible Content Read More »</a>
The post <a rel="nofollow" href="https://www.brandpoint.com/blog/how-to-gain-trust-from-readers-with-credible-content/">How To Gain Trust From Readers With Credible Content</a> appeared first on <a rel="nofollow" href="https://www.brandpoint.com">Brandpoint</a>.

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Here are some of the stand-out factoids from Forbes, HubSpot and Vidyard&#8217;s 2019 &#8230;
 <a class="" href="https://www.brandpoint.com/blog/12-top-video-ideas-for-social-media-traffic/"> 13 Social Media Video Content Examples: Amplify Your Social Media Traffic Read More »</a>
The post <a rel="nofollow" href="https://www.brandpoint.com/blog/12-top-video-ideas-for-social-media-traffic/">13 Social Media Video Content Examples: Amplify Your Social Media Traffic</a> appeared first on <a rel="nofollow" href="https://www.brandpoint.com">Brandpoint</a>.

Right or wrong, today&#8217;s internet assures that news or rumors about your company can spread at lightning speed, affecting your revenues positively or negatively depending on the nature of the publicity. One survey found, for example, that 85% of consumers trust online reviews as much as personal recommendations. Positive reviews influence 74% of consumers to trust a &#8230;
 <a class="" href="https://www.brandpoint.com/blog/reputation-management-paid-media-3-tools-to-help-your-brand-change-the-narrative/"> Reputation Management &#038; Paid Media: 3 Tools To Help Your Brand Change the Narrative Read More »</a>
The post <a rel="nofollow" href="https://www.brandpoint.com/blog/reputation-management-paid-media-3-tools-to-help-your-brand-change-the-narrative/">Reputation Management &#038; Paid Media: 3 Tools To Help Your Brand Change the Narrative</a> appeared first on <a rel="nofollow" href="https://www.brandpoint.com">Brandpoint</a>.

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. The article is written &#8230;
 <a class="" href="https://www.brandpoint.com/blog/what-is-a-mat-release/"> What is a MAT Release? Read More »</a>
The post <a rel="nofollow" href="https://www.brandpoint.com/blog/what-is-a-mat-release/">What is a MAT Release?</a> appeared first on <a rel="nofollow" href="https://www.brandpoint.com">Brandpoint</a>.

If you’re a PR agency looking for a progressive content marketing agency, you can count on Brandpoint to custom-tailor an effective content plan that meets your specific needs. You can also count on us to stay up on the media trends, channels, technologies and kinds of content that will best drive your clients’ business. Since &#8230;
 <a class="" href="https://www.brandpoint.com/blog/brandpoint-pr-agencys-choice/"> 7 Reasons Why Brandpoint is the PR Agency&#8217;s Choice Read More »</a>
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So you recognize that your company could really benefit from a solid, well-conceived content marketing strategy. But perhaps you don’t know where to find the writing, design and marketing strategy professionals who can help make that happen. If so, you’re far from alone. Many organizations come to the realization they’re missing out on potential customers &#8230;
 <a class="" href="https://www.brandpoint.com/blog/freelancer-vs-content-marketing-agency-the-pros-and-cons/"> Freelancer vs. Content Marketing Agency: The Pros and Cons Read More »</a>
The post <a rel="nofollow" href="https://www.brandpoint.com/blog/freelancer-vs-content-marketing-agency-the-pros-and-cons/">Freelancer vs. Content Marketing Agency: The Pros and Cons</a> appeared first on <a rel="nofollow" href="https://www.brandpoint.com">Brandpoint</a>.

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Some of those changes will be temporary pending a time when financial transactions can again be handled live and in person. Others may be adopted permanently &#8230;
 <a class="" href="https://www.brandpoint.com/blog/financial-services-marketing-in-2020/"> 3 Steps Financial Services Marketers Need to Take in 2020 Read More »</a>
The post <a rel="nofollow" href="https://www.brandpoint.com/blog/financial-services-marketing-in-2020/">3 Steps Financial Services Marketers Need to Take in 2020</a> appeared first on <a rel="nofollow" href="https://www.brandpoint.com">Brandpoint</a>.

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