Brighter Naming on Blog

Brighter Naming on Blog

Nov 24, 2020

Astra Zeneca – Brand name background

A forthcoming vaccine out of Europe as a cure for Covid-19 seems to be winning the race to market. It is being made by Astra Zeneca. A giant step forward in the right direction by a giant pharmaceutical company. Do…Read more ›

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Sep 3, 2020

Of Country and Crackers

California – July 30, 2020. I don’t usually lead off with a dateline, but stay with me… Around this time of year, I’m reminded of several things, one of which was a conversation I had with one of my young…Read more ›

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Jul 27, 2020

A Virus by any other name ….

As the world’s first major pandemic in over hundred years rages on, consumers and the press have adopted two popular shorthand names for it: Corona Virus or Covid Virus. Nowadays the two names are used interchangeably, but which one is…Read more ›

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May 17, 2020

What does a naming agency cost?

Years ago when I was researching naming agencies and what they charge, I went to that awesome fountain of knowledge, Wikipedia and looked up Naming Firms (as they call them). Immediately I saw it was dominated by the big guys…Read more ›

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May 6, 2020

Great British brands of the 1800’s

Cadbury (Year Founded: 1824) Cadbury was founded in 1824 when John Cadbury opened his grocer’s shop in Birmingham. Being a Quaker, he sold only tea, coffee, cocoa, and drinking chocolate. Cadbury’s little shop grew in popularity so much that only seven years…Read more ›

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Apr 22, 2020

Trademarks can last a long, long time thanks to Mickey Mouse

When people ask me how long a registered trademark is good for, my glib reply is often “How old is Mickey Mouse?” Unlike patents, which typically expire after 17 years or so, trademarks can be renewed every few years. How…Read more ›

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Apr 16, 2020

Great old British Brands from the 1700’s that are still going strong

Coutts (Year Founded: 1692) Coutts was founded in 1692 by John Campbell. It started life as a goldsmith’s shop in Strand, London. By the time of Campbell’s death in 1712, it was an operational bank. After his death, his son-in-law took…Read more ›

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Mar 26, 2020

Brands that grew out of adversity

As the world goes through some tough times right now, it is interesting to see which major brands grew during depressions and wars. Surely there are some lesson to be learned here – not the least of which is press…Read more ›

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Mar 17, 2020

Premade Packaged Pizza Names

How do these things start and progress? This post began by sharing a link to an article on the health benefits of canned seafood, which led to the observation that you can no longer order sardines on your pizza. The…Read more ›

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Mar 5, 2020

Corona beer branding nightmare. Our suggestion.

Great Moments in Naming History This one started out when my colleague Greg sent me a link to an article titled “No, It’s Not the ‘Corona Beer Virus.’ Lawd.” I replied “Damn they must be fuming…what marketing spin would you…Read more ›

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