Brighter Naming on Blog

Brighter Naming on Blog

May 17, 2020

Years ago when I was researching naming agencies and what they charge, I went to that awesome fountain of knowledge, Wikipedia and looked up Naming Firms (as they call them). Immediately I saw it was dominated by the big guys…Read more ›

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May 6, 2020

Cadbury (Year Founded: 1824) Cadbury was founded in 1824 when John Cadbury opened his grocer’s shop in Birmingham. Being a Quaker, he sold only tea, coffee, cocoa, and drinking chocolate. Cadbury’s little shop grew in popularity so much that only seven years…Read more ›

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Apr 22, 2020

When people ask me how long a registered trademark is good for, my glib reply is often “How old is Mickey Mouse?” Unlike patents, which typically expire after 17 years or so, trademarks can be renewed every few years. How…Read more ›

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Apr 16, 2020

Coutts (Year Founded: 1692) Coutts was founded in 1692 by John Campbell. It started life as a goldsmith’s shop in Strand, London. By the time of Campbell’s death in 1712, it was an operational bank. After his death, his son-in-law took…Read more ›

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Mar 26, 2020

As the world goes through some tough times right now, it is interesting to see which major brands grew during depressions and wars. Surely there are some lesson to be learned here – not the least of which is press…Read more ›

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Mar 17, 2020

How do these things start and progress? This post began by sharing a link to an article on the health benefits of canned seafood, which led to the observation that you can no longer order sardines on your pizza. The…Read more ›

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Mar 5, 2020

Great Moments in Naming History This one started out when my colleague Greg sent me a link to an article titled “No, It’s Not the ‘Corona Beer Virus.’ Lawd.” I replied “Damn they must be fuming…what marketing spin would you…Read more ›

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Feb 23, 2020

Hotix(TM) or Hiitox or maybe  even Hotix-Pro(TM) – these product names have been flying across my screen all week. All pertaining to be the latest Swedish small wall heater plug-in the socket. All with the same photo image. Why would…Read more ›

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Dec 28, 2019

Just as we happily bid farewell to a bad me too product called Google+, new video services come online called Disney + and Apple +.  Walt Disney and Steve Jobs must be turning in their graves. Doesn’t management get that…Read more ›

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Nov 11, 2019

Take for example the name : Impulsports. We read at such great speed these days we don’t often notice good spelling or bad spelling. In our minds we do not even notice the phonology – let alone the correct morphology…Read more ›

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