Calibrate Digital Market
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Calibrate Digital Market
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SOCIAL MEDIA MARKETING
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Nov 9, 2018
Google Posts: Boosting Awareness & Conversions From Search
Posts are set to expire from the My Business listing after 7 days of posting, but remain in the feed which can be viewed via the ‘View previous posts on Google’ link. Google rewards businesses that post frequently by changing the link mentioned earlier to an arrow icon with ‘View All’ below. There are a […] The post Google Posts: Boosting Awareness & Conversions From Search appeared first on Calibrate.
Read moreAug 15, 2018
Currently kicking cancer; a note from Ro
It would be fair to say that this year isn’t going exactly as planned. As lots of our clients are old friends, a few are blood relatives and many more have been welcomed to the Calibrate family in this first four years business it seems the right thing to share what’s going on. The diagnosis […] The post Currently kicking cancer; a note from Ro appeared first on Calibrate.
Read moreAug 9, 2018
Top 7 Most Frequently Asked Popup Questions
1. Are popups and popovers the same thing? Popup, popover, modal, light-box, banner… all of these UI components are containers or windows that show on top of the content a website visitor is viewing or interacting with. The different names are based on the attention they deserve, the context you’re in, and how you can […] The post Top 7 Most Frequently Asked Popup Questions appeared first on Calibrate.
Read moreJul 18, 2018
Why We Recommend MailChimp for NZ Businesses
1. It’s great value Our clients typically find that with the cost savings they experience when transitioning across to MailChimp, they can now re-deploy on planning, design, content and campaign management, and rapidly improve results and ROI of their email program. They can power a more sophisticated email program for much less than they’re paying […] The post Why We Recommend MailChimp for NZ Businesses appeared first on Calibrate.
Read moreJul 3, 2018
4 Ways to Take MailChimp to the Next Level
We often recommend MailChimp to New Zealand businesses wanting to improve the results of their email marketing. Whether you’re marketing for a small startup or a large corporate brand, MailChimp’s infrastructure is rock solid and can handle whatever you throw at it. Even though setting up MailChimp is easy, the platform is constantly evolving and […] The post 4 Ways to Take MailChimp to the Next Level appeared first on Calibrate.
Read moreMay 23, 2018
5 Design Mistakes in the Unsubscribe Experience
Ideally, you want to have a list of people who want your emails and for those who don’t, you can let them go. As sad as it is to lose them when they do want to unsubscribe, make sure it’s a good experience. A good unsubscribe experience means you’ll avoid complaints which can have a negative […] The post 5 Design Mistakes in the Unsubscribe Experience appeared first on Calibrate.
Read moreMay 23, 2018
Highlights from Automated 2018
Drip.com recently held their two-day automation conference where 14 e-commerce masterminds discussed areas for big growth. Brennan Dunn’s talk ‘5 Personalisation Strategies that Work’ featured as one of their top talks so we thought we’d put together some key takeaways for you. Personalisation goes beyond just inserting merge tags such as *|FNAME|* into the heading/subject […] The post Highlights from Automated 2018 appeared first on Calibrate.
Read moreApr 23, 2018
MailChimp’s new features – what you need to know
Here at Calibrate we’re big fans of MailChimp and use it to send campaigns for many of our clients. In this blog, we break down a few of their more recent updates so you can stay in the loop and use the platform to its full capabilities. MailChimp Landing pages now support video Firstly, did […] The post MailChimp’s new features – what you need to know appeared first on Calibrate.
Read moreApr 23, 2018
Extending your Social Influence to Instagram
Over the last few years we’ve seen engagement with brands on Facebook declining and, as marketers, it’s important that we react quickly to the shifting social landscape. Many marketers have been hesitant to extend their social activity beyond a single channel approach. This is primarily due to the time, cost and platform knowledge it takes […] The post Extending your Social Influence to Instagram appeared first on Calibrate.
Read moreApr 15, 2018
Meet the Marketers: Andrew Davis
1. Please tell us a little about your position as the Brand and Digital Manager at New Zealand Couriers. What are your key responsibilities? I’m part of the head office marketing team for New Zealand Couriers, responsible for everything (and anything) marketing/communications related across the country. We have 17 branches across the country to look […] The post Meet the Marketers: Andrew Davis appeared first on Calibrate.
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