Centaur Marketing
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SOCIAL MEDIA MARKETING
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Aug 11, 2022
How To Create a Successful SEM Campaign
Say the term “SEM” and many are still intimidated, if not outright confused when contemplating it. Also known as a search engine marketing campaign, a simple ad on a search engine can go a long way in giving your brand an edge over your competitors. SEM, like its cousin, search engine optimization (SEO), has become […]
Read moreJun 13, 2022
Building A Brand: How to Build a Brand Persona and Why You Need One
There are millions, if not billions of brands in the global marketplace today. The sheer number of brands can make your head explode and it’s becoming increasingly difficult to make your brand stand out from the rest. By creating a brand persona, you separate yourself from the field and make yourself distinct from your competitors. […]
Read moreJun 13, 2022
5 Things to Consider Before Hiring a PR Agency
When you’ve set up your company, you want to make sure that everyone knows what your company is all about. You want the services you are offering, the message you want to tell the world, and your reason for existing to reach the people you would like to be associated with. This is true whether […]
Read moreJun 9, 2022
Essential Elements of an Effective PR Strategy
Public figures and organizations that want to project a positive image have increasingly turned to public relations to craft that image. Although not an exact science, a strategic process is involved in public relations. A successful PR campaign emanates from a well-crafted public relations strategy. Thus, there are certain elements of PR that one can […]
Read moreApr 18, 2022
Why Small Businesses Need to Invest in SEO
Any business with a desire to enter the marketplace must overcome a set of obstacles before being established as one of the top competitors. One of those obstacles is finding a way to keep up with the ever-evolving and constantly changing digital landscape of today’s marketplace. While breaking through the glass ceiling might come off […]
Read moreMar 24, 2022
How to Set Up an Effective SEO Strategy for Your Business
In the ever-evolving and competitive world of digital marketing, content is and always will be king. That’s why making sure your brand is recognizable across all platforms is one of the most effective ways to stay ahead of the game. While content is a key element in getting your brand known, visibility is an entirely […]
Read moreFeb 24, 2022
Top Influencer Marketing Trends Every Business Needs to Know
Influencer marketing can be a great way to better connect with your audience. With the rise of creative platforms and spaces, coupled with the increasing use of AR and other new technologies, brands are increasingly relying on influencer marketing for their inbound efforts. In the past, influencer marketing or key opinion leader (KOL) management was […]
Read moreFeb 7, 2022
How Digital PR Drives Brand Awareness
Public Relations (PR) is essentially storytelling. Every business has its share of stories. From behind-the-scenes glimpses of how the brand came to be, to exciting product launches and inspiring entrepreneurial features, there is always an angle or perspective to find and a meaningful story to tell. Whether that story is packaged as a press release, […]
Read moreJun 5, 2018
#MeInMelissa: An Empowering Campaign for Women Everywhere
MANILA, Philippines – Whether it is in the streets, at the office, or even at home, you can take Melissa Shoes virtually anywhere! Since its launch in 1979, Melissa has become Brazil’s most iconic brand of footwear and lifestyle products through their use of avant-garde designs, modern touches, and sustainable materials. In the Philippines, Marketing […]
Read moreMar 8, 2018
Centaur Marketing Team Attends PeepCon 3.0
After two long years of waiting, PeepCon 3.0, the best SEO conference in the Philippines, finally took place last February 17th, 2018, at the Marco Polo Hotel, Grand Ballroom, in Ortigas Center, Pasig City. For the third installment of the convention, a host of prominent local and international SEO experts were invited to share their […]
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