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Morocco

Moldova

Madagascar

We craft strategic, modern marketing solutions for the world's most progressive enterprises.

Lights, camera...masks! Over the past few months, we’ve had to think differently about live production to ensure a safe environment for our clients and crew. But our promise—to tell our clients’ stories beautifully— remains very much the same. https://t.co/q6ZYXHRtS0

Centerline Digital

Soak up those last rays of summer sun! Wishing everyone happy and safe Labor Day Weekend. ☀️

Danish poker player Gus Hansen has an important piece of strategic advice that applies to more than just card games: Always look at the game from the opponent's perspective. How well do you know your competition? Read our latest blog post to learn more. https://t.co/rGQHzUkZWo

No other channel lets us target like this, which makes it great for niche B2B audiences,” says Group Strategy Director Greg Harbinson in ANA Magazine. Read more. https://t.co/JKPB7ndIcW

We’re excited to welcome our newest Centerliner! As Finance and Operations Coordinator, Karlie helps keep our agency running like a well-oiled machine. She's a recent transplant to North Carolina from Michigan and volunteers with the USO in her free time. Welcome to Centerline!

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At our core, we at Centerline are storytellers. And while there are a variety of alternative formats to telling our clients’ stories remotely when necessary, more often than not there is nothing more powerful than live video production to build brand awareness and motivate buyers. It’s what we’ve always done best. From swelling, emotional narratives [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/lights-camera-masks-live-video-production-in-the-new-normal/">Lights, camera&#8230;masks! Live video production in the new normal</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

Danish poker player Gus Hansen has won and lost his share of major high-stakes tournaments on the pro circuit. While his good fortune has fluctuated over the years, his strategy has not. His mantra has always been: Look at the game from the opponent&#8217;s perspective. And the same can be said in marketing. How keenly [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/whats-missing-marketing-strategy/">Consider your sources: What&#8217;s missing from your marketing strategy?</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

Imagine you’re a 20-something sales rep for a tech company. You sell disaster recovery software and make good coin doing it. Your wardrobe and your wheels reflect your success. Then, gas skyrockets past $3 a gallon. There’s even talk it’ll flirt with $4. Suddenly, you and the other young sales reps in the office aren’t [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/dont-wait-for-dumb-luck/">Don’t wait for dumb luck: Create more defining moments by doing this</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

Few marketing segments in recent years have experienced as much growth as Account-Based Marketing (ABM). According to an Information Technology Services Marketing Association (ITSMA) and the ABM Leadership Alliance study, 73% of marketers planned to increase their ABM budgets for 2020. The report, which surveyed 196 marketers from B2B technology and business services companies, found [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/5-tips-for-abm-pilot-programs/">5 tips for launching a B2B ABM pilot program</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

A herd of African rhinos on the move is a powerful sight to behold. But it&#8217;s the thunderous sound that makes its power palpable. Equally distinct is the sound of silence where you’d expect to see, hear, and feel the presence of such magnificent animals.  Thousands of miles from the African safari, Centerline composers Dan [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/the-soundtrack-of-story-what-it-takes-to-strike-the-right-chord/">The soundtrack of story: what it takes to strike the right chord</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

Every business, no matter the industry, will tell you that their customers come first. But when you browse a website and are bombarded with products and solutions before your problem has even been identified—that tells a different story.&#160; In a nutshell, the major difference between a product-centric business and a customer-centric one is as simple [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/are-you-really-putting-your-customers-first/">Are you really putting your customers first?</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

When you’re looking for metrics to evaluate the success of a digital campaign, there’s a vast sea of information available, and it can be hard to separate the useful from the superfluous.&#160; Of course, what’s most useful for your campaign is going to vary based on your goals. Your content can be as sleek as [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/the-5-most-important-metrics-we-use-to-guide-digital-campaigns/">The 5 most important metrics we use to guide digital campaigns</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

During the COVID-19 global pandemic, many industries have experienced enormous disruption and even complete shutdown. As a result, it’s becoming necessary to rethink business processes and customer needs to better serve clients. It’s possible that your customer is learning about your product or service in a whole new way or experiencing different touchpoints in their [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/adjusting-your-customer-experience-strategy-in-times-of-uncertainty/">Adjusting your customer experience strategy in times of uncertainty</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

We’re entering week four of working remotely as a company. Our normally bustling office is empty, and we’re all learning to make offices out of our homes and maintain homes inside our new makeshift offices. It’s the “new normal,” but there’s nothing normal about it. This isn’t your standard teleworking break from the office. Coworkers [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/connecting-with-empathy-and-poise-a-guide-to-being-behind-the-webcam/">Connecting with empathy and poise: A guide to being behind the webcam</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

Human experience (HX) has recently emerged as a concept that leading brands and consultancies say must be prioritized to remain competitive in the digital age. What does this mean for marketing? And how do you distinguish human experience from user experience (UX) and customer experience (CX)? Centerline’s Strategic Creative Director Dan Self and Group Account [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/the-key-to-human-experience-is-great-storytelling/">The key to &#8216;Human Experience&#8217; is great storytelling</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

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