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Centerline Digital is a digital marketing & creative content agency with a passion for resolving complex business and marketing challenges. Founded in 1996, Centerline Digital has proven its value in customer experience, storytelling and accountable creative solutions through partnering with Fortune500 companies and technology-focused brands, including IBM, Lowe's, GE, PayPal and CenturyLink.

Dr. Martin Luther King Jr. inspires all of us to envision a better world. Today we honor his enduring legacy.

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Check out the brand-new website we designed for our longtime nonprofit partner, @The_Green_Chair! We couldn’t be more excited to continue to support this wonderful organization in the new year.  https://t.co/fZNtbUGucL

Please join us in welcoming our newest Sr. Art Director, Brian! In his role, he will partner with creative leadership to streamline and elevate our beautiful interactive projects. Welcome to the Centerline team, Brian!

We’d like to extend a warm welcome to our newest project manager. With a background in video production, theater and costuming, Erin makes a perfect addition to the cast of characters at Centerline. As a project manager, she'll help ensure our projects run smoothly.

Out with the old, in with the new. Happy New Year! �

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Simon Cowell once made American Idol can’t-miss TV with his blistering verbal beatdown of contestants. He’d often eviscerate wanna-be stars who couldn’t carry a tune. But when it came to the hopefuls—those who had potential but lacked direction—Cowell’s common critique of any performance that fell short of his expectation always felt like it cut the [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/raise-the-bar-on-the-webinar/">Mired in mediocrity: 10 tips to raise the bar on the webinar</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

Mired in mediocrity: 10 tips to raise the bar on the webinar

Today, there’s simply no reason to watch commercials anymore. It’s a trend that started back in the VHS era, and became even more prevalent with the advent of the DVR. When you can record a show and zip past the endless advertising—and even skip all the ads on live TV if you’re willing to tune [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/finding-the-funny-in-b2b-marketing/">Lighten up: why B2B marketers shouldn’t shy away from humor</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

Lighten up: why B2B marketers shouldn’t shy away from humor

Few marketing segments in recent years have experienced as much growth as Account-Based Marketing (ABM). According to an Information Technology Services Marketing Association (ITSMA) and the ABM Leadership Alliance study, 73% of marketers planned to increase their ABM budgets for 2020. The report, which surveyed 196 marketers from B2B technology and business services companies, found [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/5-tips-for-abm-pilot-programs/">5 tips for launching a B2B ABM pilot program</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

5 tips for launching a B2B ABM pilot program

Customer experience (CX) is fast emerging as one of the core business elements every enterprise must master in the digital age. But what does the ascendancy of CX mean for user experience (UX), and how do these two important concepts relate to one another? Centerline’s Group Strategy Director, Greg Harbinson and UX Strategist, Brandon Frye [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/whats-the-difference-between-ux-and-cx/">What&#8217;s the difference between UX and CX?</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

What’s the difference between UX and CX?

Danish poker player Gus Hansen has won and lost his share of major high-stakes tournaments on the pro circuit. While his good fortune has fluctuated over the years, his strategy has not. His mantra has always been: Look at the game from the opponent&#8217;s perspective. And the same can be said in marketing. How keenly [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/whats-missing-marketing-strategy/">Consider your sources: What&#8217;s missing from your marketing strategy?</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

Consider your sources: What’s missing from your marketing strategy?

At our core, we at Centerline are storytellers. And while there are a variety of alternative formats to telling our clients’ stories remotely when necessary, more often than not there is nothing more powerful than live video production to build brand awareness and motivate buyers. It’s what we’ve always done best. From swelling, emotional narratives [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/lights-camera-masks-live-video-production-in-the-new-normal/">Lights, camera&#8230;masks! Live video production in the new normal</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

Lights, camera…masks! Live video production in the new normal

Imagine you’re a 20-something sales rep for a tech company. You sell disaster recovery software and make good coin doing it. Your wardrobe and your wheels reflect your success. Then, gas skyrockets past $3 a gallon. There’s even talk it’ll flirt with $4. Suddenly, you and the other young sales reps in the office aren’t [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/dont-wait-for-dumb-luck/">Don’t wait for dumb luck: Create more defining moments by doing this</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

Don’t wait for dumb luck: Create more defining moments by doing this

A herd of African rhinos on the move is a powerful sight to behold. But it&#8217;s the thunderous sound that makes its power palpable. Equally distinct is the sound of silence where you’d expect to see, hear, and feel the presence of such magnificent animals.  Thousands of miles from the African safari, Centerline composers Dan [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/the-soundtrack-of-story-what-it-takes-to-strike-the-right-chord/">The soundtrack of story: what it takes to strike the right chord</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

The soundtrack of story: what it takes to strike the right chord

Every business, no matter the industry, will tell you that their customers come first. But when you browse a website and are bombarded with products and solutions before your problem has even been identified—that tells a different story.&#160; In a nutshell, the major difference between a product-centric business and a customer-centric one is as simple [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/are-you-really-putting-your-customers-first/">Are you really putting your customers first?</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

Are you really putting your customers first?

When you’re looking for metrics to evaluate the success of a digital campaign, there’s a vast sea of information available, and it can be hard to separate the useful from the superfluous.&#160; Of course, what’s most useful for your campaign is going to vary based on your goals. Your content can be as sleek as [&#8230;]
The post <a rel="nofollow" href="https://www.centerline.net/blog/the-5-most-important-metrics-we-use-to-guide-digital-campaigns/">The 5 most important metrics we use to guide digital campaigns</a> appeared first on <a rel="nofollow" href="https://www.centerline.net">Centerline Digital</a>.

The 5 most important metrics we use to guide digital campaigns

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