Chris Barnett
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Chris Barnett
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SOCIAL MEDIA MARKETING
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May 18, 2022
Conference & Trade Show Marketing: You’re Missing 80% of Your Opportunities
And they’re back! After 2 years, trade shows are finally returning and companies are eager to get back to business. But, have we forgotten how to do this? Sure, you know the basics: registering, booking a hotel and plane tickets, packing extra business cards, etc. But, how do you get more out of it, especially […] The post Conference & Trade Show Marketing: You’re Missing 80% of Your Opportunities first appeared on Barnett Strategies.
Read moreApr 20, 2022
How To Create an Effective B2B Social Media Strategy
In our digitally focused world, a good social media presence is essential for any business. Scouring the internet for advice, however, may leave you feeling quite overwhelmed. Everyone — and their mom, too — claims to know the keys to social media success or the next big “viral” trend. Looking for a little guidance to […] The post How To Create an Effective B2B Social Media Strategy first appeared on Barnett Strategies.
Read moreMar 29, 2022
The Sales Revenue Planning Worksheet You’ve Been Asking For
A while back, a client approached me wanting step-by-step help with annual revenue planning and matching marketing activity to goals. “Sure, I’ll send you some bullets on how to do that!” I said. But there’s a little more to it than that, right? Needless to say, this conversation presented a need that called for a […] The post The Sales Revenue Planning Worksheet You’ve Been Asking For first appeared on Barnett Strategies.
Read moreJan 6, 2022
Barnett’s Ten Laws of Marketing
Barnett’s Ten Laws of Marketing Ever since I inscribed Barnett’s Ten Laws of Sales in stone on my blog, I’ve gotten requests for Barnett’s Ten Laws of Marketing. After much anticipation, here are my alleged marketing laws. Take a look and send me your ideas, reaction and suggestions! The net value a marketing vendor adds should be calculated as the contribution they make to their client’s business divided by the amount of their client’s time they consume with meetings and homework. 30 minutes should be the default duration for all meetings, except lunches and annual reviews. Unless you are already IBM or AT&T, you should NEVER abbreviate your company or product brand names. Unless you are already Apple or McDonalds, your company and product brand names should have mean SOMETHING to your audience on first impression. If you change your marketing messaging every month, then your company’s reach and frequency are always at zero. SEO and paid search are like surgery – they should be handled only by trained professionals. Check out Neon Ambition, a partner of ours, for more information. Social media are important, but only LinkedIn and Twitter are worthwhile for B2B marketing. If email is not working for you for lead gen, that invariably indicates you are doing it poorly and should outsource it immediately. Marketing team members at all levels should always be client facing / customer facing and never constrained to back office supporting roles. All trade show marketing should be governed by the Six P’s: Proper Preparation Prevents Piss Poor Performance. The post Barnett’s Ten Laws of Marketing first appeared on Barnett Strategies.
Read moreOct 22, 2021
Hubspot INBOUND 2021: iOS 15, ADA compliance, and the best time to send emails
I recently had the opportunity to speak with over 1,000 attendees at Hubspot INBOUND 2021. INBOUND is a fully immersive, online conference centered around sales and marketing tips, tricks, and trends. This year attracted a speaker line up that included the likes of Oprah and myself. While Oprah delivered a passionate final presentation around her […] The post Hubspot INBOUND 2021: iOS 15, ADA compliance, and the best time to send emails first appeared on Barnett Strategies.
Read moreOct 1, 2021
5 Ways to Get More Results with Less Effort: Social Media
So you run some social media accounts because you feel like you should, and it’s a huge pain in your a**. Or you keep pushing the social post to the bottom of the priority list. Let’s talk about how you do more for your social media accounts with less effort. 1. Set your intentions (and […] The post 5 Ways to Get More Results with Less Effort: Social Media first appeared on Barnett Strategies.
Read moreAug 26, 2021
Geospatial Data Solutions Streamline Energy Projects
Full article here OLATHE, Kan. – Terracon is excited to announce that Pivvot and its 20 employees have joined our company, bringing together Pivvot’s industry-leading location intelligence with Terracon’s multidiscipline engineering consulting services and proprietary data solutions to enhance project delivery for energy-sector clients. Pivvot streamlines projects with geospatial location intelligence, including renewable energy siting and […] The post Geospatial Data Solutions Streamline Energy Projects first appeared on Barnett Strategies.
Read moreAug 26, 2021
rENIAC Launches Data Engine Software on Amazon EC2 F1 instances to Provide “More than Moore” Processing Power for Open Source NoSQL Databases
rENIAC’s data acceleration software elevates performance of Apache Cassandra in the cloud within minutes of deployment SAN JOSE — Xilinx ADAPT – March 24, 2021 – Today, rENIAC announced the general availability of rENIAC Data Engine on Amazon Elastic Compute Cloud (Amazon EC2) F1 instances in AWS Marketplace, a software solution that provides an ultrafast data pipeline enabling […] The post rENIAC Launches Data Engine Software on Amazon EC2 F1 instances to Provide “More than Moore” Processing Power for Open Source NoSQL Databases first appeared on Barnett Strategies.
Read moreAug 26, 2021
TripleBlind’s Automated and Real-Time De-Identification Facilitates Data Sharing among Healthcare Institutions, the Only Solution that De-Identifies Genomic Data
full article here Enforces HIPAA, GDPR and other Regulatory Standards, Built on One-Way Encryption, Eliminates Potential for Patient Identification KANSAS CITY, MO., May 25, 2021 – The solutions available today to share regulated data while remaining in compliance with HIPAA, GDPR and other standards are typically slow and expensive, and it can also be unclear that […] The post TripleBlind’s Automated and Real-Time De-Identification Facilitates Data Sharing among Healthcare Institutions, the Only Solution that De-Identifies Genomic Data first appeared on Barnett Strategies.
Read moreAug 26, 2021
TripleBlind Joins the Snowflake Technology Partner Program, Supplements Innovative Cloud Security Infrastructure with Private Data Sharing
Full article here Snowflake Customers Can Safely Share Sensitive Data and Improve the Effectiveness of AML Initiatives, Healthcare Diagnoses and Finance Applications TripleBlind Natively Supports Snowflake via JDBC, No Integration Required KANSAS CITY, MO., May 4, 2021 – TripleBlind announced today its partnership with Snowflake, the Data Cloud company, to empower joint customers to run TripleBlind’s API-driven virtual exchange solution […] The post TripleBlind Joins the Snowflake Technology Partner Program, Supplements Innovative Cloud Security Infrastructure with Private Data Sharing first appeared on Barnett Strategies.
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