Coffeepot Digital on Blog

Coffeepot Digital on Blog

Jan 30, 2018

Google are now allowing users to ‘mute repetitive’  re-marketed ads on the Google Display Network. This currently has a limit of 90 days, and is synced to ensure the user doesn’t see the advertisement over all their synced devices. Furthermore, a user will be able to see who is targeting them in their ad settings under […] The post Mute Reminder appeared first on Coffeepot Digital.

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Jan 17, 2018

Facebook CEO Mark Zuckerberg has recently announced big changes to the Facebook Newsfeed algorithm that affects the type of information and posts that appear on your newsfeed. This change will have a dramatic effect on the way users of the platform receive and communicate information across the entire social network. But what does this mean […] The post Facebook’s Newsfeed Change, And How It Will Effect Your Business appeared first on Coffeepot Digital.

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Mar 21, 2017

I grew up watching films and TV shows with the subtitles on. My Dad is profoundly deaf, so if somebody mistakenly brought home a videotape or a DVD that didn’t have subtitles, the whole family had to watch something else instead (usually Ground Force on Sunday!). This occasionally led to doors being slammed, but more […] The post Subtitled Facebook videos and other smart ways to increase social media engagement appeared first on Coffeepot Digital.

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Mar 13, 2017

Numerous studies have confirmed a high Google search position can make all the difference to your eCommerce website’s success, but how do you rank at the top of Google search for highly competitive key search terms and phrases? If you’ve ever asked yourself (or an SEO specialist) that question, you’re probably already aware of the […] The post An eCommerce Business Owner’s Guide to SEO appeared first on Coffeepot Digital.

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Mar 3, 2017

More people than ever are ditching their desktop computers to access the web, so if your website and PPC campaign is not yet optimised for mobile, it’s time it was! As eCommerce sites and social media networks become increasingly easy-to-use on smartphones and tablets, more people are shopping on the move. But how do you […] The post Dear business owner, is your PPC campaign optimised for mobile? appeared first on Coffeepot Digital.

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Mar 1, 2017

Late last night, a wall adjacent to the main lines in and out of Liverpool Lime St station (where I disembarked for a little shopping therapy over the weekend) collapsed, leaving thousands of customers reliant on the service searching for alternative routes for several days (or even weeks, according to an engineer). Currently no trains […] The post Are the bricks of your digital marketing strategy close to collapsing? appeared first on Coffeepot Digital.

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Feb 24, 2017

Writing copy for Pay-Per-Click (PPC) ads is something that took me a little while to get my head around, but it’s really nothing to be scared of. It doesn’t matter how experienced you are with paid search marketing, if you want to create successful AdWords campaigns, you’d better brush up on your copywriting knowledge! Fortunately […] The post How to Write Potent Ad Copy for PPC [Infographic] appeared first on Coffeepot Digital.

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Feb 23, 2017

When was the last time you started writing a blog post for your website, only to lose confidence halfway through and hit the ‘save draft’ button instead of ‘publish’? We are a digital marketing agency in Manchester, and in this post, we’ll look at ways you can keep writing brilliant, fresh content for your business […] The post 9 Ways To Keep Writing Fresh Content for Your Business Website appeared first on Coffeepot Digital.

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Feb 7, 2017

Billions of people around the world tap into their laptops, smartphones and Wi-Fi enabled devices to access and communicate on the internet every day. There are more businesses than ever trading solely online, and, unless we’ve set our profiles to private, our whole lives can be scrutinised on social media. Side Note: Have you been […] The post SAFER INTERNET DAY: HOW SECURE IS YOUR ECOMMERCE WEBSITE? appeared first on Coffeepot Digital.

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Feb 6, 2017

#BrainVsAI has been trending on Twitter lately (some clever bot won a poker game for the first time ever in the US), so I wanted to take a closer look at how AI could change the landscape of digital marketing. It’s been a while since I did any research into artificial intelligence. It may just […] The post #BrainVsAI: WHAT’S NEXT FOR ARTIFICIAL INTELLIGENCE? appeared first on Coffeepot Digital.

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