COHO Creative on Blog

COHO Creative on Blog

Aug 31, 2020

The COVID-19 pandemic has shaken retail and the consumer experience along with it. Social distancing guidelines and capacity limitations have quite literally altered the path to purchase: shoppers face queues several people deep inside and outside of stores. To be honest, we are all eager ... Read More

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Jul 14, 2020

During the recent weeks, we’ve all been hearing about brands with seemingly racist, sexist, exploitative, or offensive (in some way) names, logos, mascots…or all of the above. It would be easy to spend the next few paragraphs piling on, impugning these brands & their owners, ... Read More

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Jun 19, 2020

Seven COVID-19 Consumer Behavior Shifts That Are Influencing Summer Vacation After nearly three months in quarantine, many of us are in sore need of a change of scenery. But even though states are opening back up and removing travel restrictions, COVID-19 is still a significant ... Read More

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May 28, 2020

Trendslation Spring 2020 explores three current trends, how they are manifesting today, and how COHO leverages our findings to think, innovate, and design with the future in mind. In this report, we specifically explore what these findings could mean for the beauty industry. Download your ... Read More

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Mar 30, 2020

We are living through a time of unprecedented change in marketing, with brand and insight teams being tasked with delivering smarter and deeper consumer insights faster—all while managing a tight budget and limited face-to-face access to consumers. Moving quickly to establish meaningful connections with consumers ... Read More

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Mar 17, 2020

From 1920–1933, Prohibition banned the production, importation, transportation, and sale of alcoholic beverages in the United States. But it didn’t stop Americans from drinking—far from it! And today, there are a number of lessons the emerging cannabis industry can learn from it. ... Read More

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Jan 13, 2020

Trendslation is an introduction to COHO’s trend process. This report explores three current trends, how they are manifesting today, and how COHO leverages our findings to think, innovate, and design with the future in mind.  Download your own copy of this report (PDF) below. Read More

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Dec 12, 2019

Thank you for everything you have done to make 2019 a great year! If you’ve received our annual holiday gift wrapping papers in the past, you might notice something a little different this year. Since our mission is to help companies create better brands to ... Read More

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Oct 16, 2019

Generation Z is just coming of age in the market. We think private brands have a unique opportunity to win big with this influential cohort of consumers. Find out how you can adapt your brand’s strategy to meet them where they’re at. Download your own ... Read More

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Aug 26, 2019

For those that know me personally, they’re aware that I’m a new father. My wife and I are overjoyed with our little one, born just four weeks ago. And, no matter how many times during the months leading up to her arrival other parents told ... Read More

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