Creative Direct Marketing Group, Inc. Blog

Creative Direct Marketing Group, Inc. Blog

Dec 17, 2020

How to Launch a Start-Up into a Multi-Million Dollar Company in a Recession

Let me tell you about an incredible, new product launch that pulled in a half a million new customers … during a recession! What made it so successful? Three words. Direct marketing strategies. Popular in Japan, Sun Chlorella wanted to break into the U.S. market. But the Japanese entrepreneur behind the product, George Higashida, couldn’t […] The post How to Launch a Start-Up into a Multi-Million Dollar Company in a Recession appeared first on CDMG Inc..

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Dec 17, 2020

6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration

Oddly, the pandemic has resulted in a dramatic increase in lead generation and sales through direct mail efforts. Come to think of it, with more people at home and isolated from others, perhaps this phenomenon isn’t as odd as it might seem at first glance. After all, this isn’t your typical recession. So, direct mail […] The post 6 Post-Pandemic Developments in Direct Mail Marketing and Multichannel Integration appeared first on CDMG Inc..

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Dec 17, 2020

New Audio Book – The New Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel Integrated Campaign to Boost Your Profits Now

Now you can listen to how you can easily transform your marketing and advertising efforts into more leads, more sales, and more money. Whether you’re driving or running, with the audio book you can hear how to set up the most effective marketing campaigns perfect for the economy. This audio book could be your best […] The post New Audio Book – The New Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel Integrated Campaign to Boost Your Profits Now appeared first on CDMG Inc..

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Dec 17, 2020

Direct Response Copy Tip of the Week: The “FD” Fix to Boost Your Response

Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they can to fight it off. Here are 6 ways you can fight disbelief (FD): Give […] The post Direct Response Copy Tip of the Week: The “FD” Fix to Boost Your Response appeared first on CDMG Inc..

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Dec 17, 2020

Testing Corner: Which is Best? Benefit, Branding or You-Orientation in a Headline?

Many Direct Marketing Update readers can tell a good headline from a bad one, but how good are you at choosing the greater of three good headlines? Let’s see … The Test: We created three headlines to entice prospects to try an online personality testing site called ActualMe. One headline focused on a you-orientation, another […] The post Testing Corner: Which is Best? Benefit, Branding or You-Orientation in a Headline? appeared first on CDMG Inc..

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