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Join us Wednesday, August 19th at 1:30 EST for our holiday webinar series as experts from Facebook and Direct Agents navigate this year’s holiday season.
The post <a href="https://www.directagents.com/resources/get-ahead-of-holiday-2020-preparing-for-the-largest-ecommerce-q4-in-history/" target="_blank">Get ahead of Holiday 2020: Preparing for the Largest eCommerce Q4 in History</a> first appeared on <a href="https://www.directagents.com/" target="_blank">Direct Agents</a>.

Have 10 minutes to spare? Our EVP, Megan Conahan, and Director of Strategy, Jackson Richards host weekly covering all of the week's digital marketing trends - in just 10 minutes!
The post <a href="https://www.directagents.com/resources/10-minute-trends/" target="_blank">Direct Agents Presents: 10 Minute Trends</a> first appeared on <a href="https://www.directagents.com/" target="_blank">Direct Agents</a>.

With TikTok rapidly gaining popularity, Facebook tasked its teams at Instagram for an opportunity to capitalize on this new social medium. This week, they formally rolled out a new feature called Reels, a highly anticipated launch that has been in development for over a year. This blog post is part one of three that will dive into Reels and TikTok and the recent developments between these two platforms.
The post <a href="https://www.directagents.com/social/the-real-reels-breakdown-a-dive-into-instagram-reels/" target="_blank">The Real Reels Breakdown - A Dive into Instagram Reels</a> first appeared on <a href="https://www.directagents.com/" target="_blank">Direct Agents</a>.

At WWDC in 2020, Apple announced that in iOS 14 (releasing later this year), Identifier for Advertisers (IDFA) will essentially be reduced in its capabilities of providing user-level &#038; device level tracking. Within iOS 14, users will be able to “opt-in” to IDFA when they first install an app with a message displayed about tracking users across apps and websites. Given that users might not opt-in, this change would leave a gaping hole within the mobile app ecosystem &#038; its future. In 2019, the app advertising industry consisted of an $80 billion industry along &#038; will only continue to grow as a user’s demand shifts to mobile during the pandemic.
The post <a href="https://www.directagents.com/paid-search/apple-and-a-post-idfa-world/" target="_blank">Apple and a post IDFA world</a> first appeared on <a href="https://www.directagents.com/" target="_blank">Direct Agents</a>.

The average user has an account on eight social media platforms and can spend hours perusing them on any given day. With the social landscape further diversifying every year in terms of platform and creative options, marketers find themselves at a crossroads. On one hand, acknowledging that Creative is the most important element of their advertising campaigns. On the other hand, they are forced to recognize that the cost of having creativity optimized towards each of the placements has increased substantially.
The post <a href="https://www.directagents.com/creative/top-three-creative-mistakes-marketers-make-when-branding-on-social-platforms/" target="_blank">Top Three Creative Mistakes Marketers Make When Branding on Social Platforms</a> first appeared on <a href="https://www.directagents.com/" target="_blank">Direct Agents</a>.

Together is how we reach new heights. Together is how we get better each day. Together is how we strive to find new ways to stay connected in this new reality – with our teams, clients, and partners. Continuously expanding our capabilities as shapers in the digital world.
The post <a href="https://www.directagents.com/company-culture/together/" target="_blank">Together</a> first appeared on <a href="https://www.directagents.com/" target="_blank">Direct Agents</a>.

It’s been a long 16 weeks since our rise and grind city was abruptly put on PAUSE and the world watched us from afar as we became the national epicenter of the coronavirus pandemic. Now, as we start our second week of Phase 2 and with Phase 3 starting just after the holiday weekend, I am thankful for the abundance of caution our city and state leaders put into place to ensure that New York could thrive once again.
The post <a href="https://www.directagents.com/company-culture/returning-to-the-workplace-in-nyc/" target="_blank">Returning to the Workplace in NYC</a> first appeared on <a href="https://www.directagents.com/" target="_blank">Direct Agents</a>.

Facebook delivers ads from a million of advertisers to billions of people - How does their system work to ensure that they’re connecting the right user to the right ad while maximizing value for both parties? Facebook recently released a refresher in their “Good Questions, Real Answers” series to help advertisers better understand how their ad system works.
Facebook determines which ads to showcase to users based off of two factors:
The post <a href="https://www.directagents.com/social/understanding-the-facebook-auction/" target="_blank">Understanding the Facebook Auction</a> first appeared on <a href="https://www.directagents.com/" target="_blank">Direct Agents</a>.

Upfront advertising contracts have been a cornerstone of traditional TV advertising since they were first introduced in the 1960s. Historically upfronts have been so important for the television industry because it allowed advertisers to get preferential pricing, and programmers to better forecast their revenue.
The post <a href="https://www.directagents.com/video/advertisers-are-cancelling-their-upfront-tv-contracts-and-embracing-ott-ctv/" target="_blank">Advertisers are Cancelling their Upfront TV Contracts and Embracing OTT/CTV</a> first appeared on <a href="https://www.directagents.com/" target="_blank">Direct Agents</a>.

As the impact of COVID-19 continues to change the marketing landscape the need to evaluate where marketing dollars are going is more important than ever. One area that often comes under scrutiny is Paid Brand Search. Even in the best of times, the decision to run a paid brand search campaign can depend largely on the competitive landscape and name recognition of your brand. But regardless of the level of conquesting seen on your branded terms, there is always a value to running some degree of branded search. Benefits of running brand include:
The post <a href="https://www.directagents.com/paid-search/paid-brand-search-during-covid-19-and-beyond-is-it-worth-it/" target="_blank">Paid Brand Search During COVID-19 and Beyond: Is It Worth It?</a> first appeared on <a href="https://www.directagents.com/" target="_blank">Direct Agents</a>.

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