Direct Connection Advertising & Marketing on Blog

Direct Connection Advertising & Marketing on Blog

Jun 16, 2020

The coronavirus has had a devastating impact on everyone’s lives. We’re now living in an unusual time where everyone in your audience likely has at least one thing in common: they’re all feeling the effects of COVID, one way or another. That means there’s an opportunity for you to speak to everyone in your demographic by discussing COVID-related issues, especially as they apply to the types ... The post Producing Content About COVID: Where to Look for Ideas appeared first on Direct Connection Advertising & Marketing, LLC.

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Jun 3, 2020

In the midst of the COVID-19 pandemic, when conferences, events, and business gatherings of all kinds have been canceled, it can be tough to see an opportunity to build and nurture your list of business contacts. And for many people, that may not seem like the most pressing concern. But for those in the insurance industry—wholesale insurance in particular—building and cultivating professional relationships is a crucial ... The post Networking for Wholesale Insurance Brokers: During the Coronavirus Pandemic appeared first on Direct Connection Advertising & Marketing, LLC.

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May 5, 2020

Wholesale insurance brokers build their businesses on the strength of their relationships—to both carriers and agents. But in the midst of the coronavirus pandemic, outreach can be a challenge. Your business associates are more distracted than ever, with very important concerns spanning financial solvency, personal health, and family. There’s no question that this virus has affected every aspect of our lives. But you can still keep ... The post How to Nurture Your Business Relationships: Even in the Midst of a Pandemic appeared first on Direct Connection Advertising & Marketing, LLC.

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Apr 15, 2020

The statistics are in. Approximately 303 million people per month are active on LinkedIn, and about 40% of those visit the site on a daily basis. For wholesale insurance professionals, it’s a powerful platform to reach your target audience. It’s crucial to make sure your LinkedIn profile is pulling its weight. Here are a few things to consider when tuning it up for 2020. Update Your ... The post 6 Steps to Improve Your LinkedIn Profile in 2020 appeared first on Direct Connection Advertising & Marketing, LLC.

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Mar 17, 2020

How quickly can users get what they need on your insurance agency website? It’s a crucial question. According to some studies, users will spend only about 15 seconds maximum on a website before moving on. If they don’t see what they need immediately, they’ll visit your competitor.  If it’s been a while since your website had an overhaul, maybe it’s time. Here are a few ... The post Is it Time for a Website Overhaul? Some Ideas for 2020 appeared first on Direct Connection Advertising & Marketing, LLC.

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Feb 6, 2020

As of this writing, cannabis is legal for both medical and recreational use in 11 states, and legal for medical use only in 22. In the short time it’s been legal, cannabis is already a booming business, projected to generate over $22 billion in revenue by 2022. But there are significant challenges when it comes to insuring cannabis businesses. The patchwork legal landscape is one such ... The post The Big Prediction for 2020? More Cannabis Business appeared first on Direct Connection Advertising & Marketing, LLC.

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Dec 27, 2019

For many people, the holidays are a slow period. As a wholesale broker, this may be true for you as well—but it doesn’t have to be. Here are a few ideas to keep connected with your audience—and keep the qualified leads coming in over the holidays. Do a holiday giveaway. The spirit of the holidays is all about generosity. So how can you show that spirit ... The post 5 Ideas for Building Your Wholesale Insurance Business Over the Holidays appeared first on Direct Connection Advertising & Marketing, LLC.

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Dec 10, 2019

Erin joined our team in January 2019 and fell into step with us immediately. Her strong work ethic, attention to detail and “can do” attitude are just a few of the many things that make her invaluable to our agency. Erin worked previously as a Content Manager, Seminar Director and Education & Outreach Coordinator. She graduated from Cal Poly San Luis Obispo with a Bachelor ... The post Direct Connection Advertising & Marketing is Pleased to Announce the Promotion of Erin Dwyer to Account Manager. appeared first on Direct Connection Advertising & Marketing, LLC.

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Nov 23, 2019

No doubt you subscribe to a few insurance journals—like Insurance Business America, Risk & Insurance, Claims Magazine, or Insurance Age. But have you thought about writing and publishing an article in one of these journals? Trade journals are often glad to have articles from established professionals sharing their perspective. Here are a few reasons wholesale insurance brokers should write for trade insurance ... The post Should You Publish Articles in Trade Insurance Journals? appeared first on Direct Connection Advertising & Marketing, LLC.

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Nov 6, 2019

There are more than 645 million active users on LinkedIn https://about.linkedin.com/ – it’s the preferred social media platform for those in the insurance industry. And, unlike other social media platforms, it’s a great place for long-form blog content strategy. So how do you publish great content that gets noticed on LinkedIn? Here are four key tips. 1. Join Industry Discussion Groups Where are the insurance agents you ... The post Wholesale Insurance Brokers: Four Ideas for LinkedIn Content Strategy appeared first on Direct Connection Advertising & Marketing, LLC.

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