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Directive does beautiful search marketing for enterprise brands that share our values. #seo #ppc #SEM #ContentMarketing

🚨 🎉 SaaS News: @ErinBickfordMBA starts a new position as VP of Marketing at @Wealthbo

Directive

🚨 🎉 SaaS News: @Kyle_Byers starts a new position as Director of Organic Search at @semrus

🚨 🎉 SaaS News: @MollStLouis starts a new position as Head Of Marketing at @dealtal

🚨 🔗 SaaS News: Enterprise software solutions provider @ifs acquires enterprise asset management software, Ultimo Software Solutio

CEO letters. ✉️

In this clip, @jtron9k from @Capacityai explains how CEO letters are a great way to humanize your brand.

Especially as an AI product, it’s important to bring human elements to your website so visitors don’t feel like your product is going to replace them. �

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The concept of machine learning has mixed connotations, though it has come a long way since the days of The Terminator. The use of machine learning through Google Smart Bidding promises easy and effective bidding, and it isn’t just for retail businesses. Google’s Smart Bidding is able to be used incredibly effectively by B2B/SaaS clients [&#8230;]

4 Crucial Tips for Using Google’s Smart Bidding in SaaS Marketing

If you’re actively trying to promote your business, you might have heard about search engine optimization (SEO). But what if you’re a local business looking to drive more foot traffic to your physical store? Should you focus more on local SEO or organic SEO? More importantly, how is local SEO different from organic SEO? In [&#8230;]

The Major Differences Between SEO & Local SEO

Did you know that more than 50% of all website traffic comes from organic search? It’s no wonder that most marketers say that SEO is successful. But not all SEO is the same— there are major differences when doing SEO for a small business and for an enterprise.  A startup with ten employees, where the [&#8230;]

How is Enterprise SEO Different from Other SEO?

Imagine the possibilities you can unlock if you could read your customers&#8217; minds and deliver tailored experiences. While brain-reading technologies are still in the works, monitoring user behavior through heatmaps is a viable alternative for brands. User behavior is one of the most crucial pieces in the jigsaw puzzle of SEO and conversion rate. By [&#8230;]

Crazy Egg vs. Hotjar: Which Heatmaps are Warmer for SEO?

Key performance indicators (KPIs) are the building blocks that measure the success of your marketing strategy. These metrics present the bigger picture of your campaigns while pinpointing what’s working and what’s not.  When we talk about KPIs, Google Analytics (GA) tops the chart as a versatile tool to objectively monitor and measure website performance. It [&#8230;]

Google Analytics KPIs SaaS Websites Need To Track

There are few varying content syndication scenarios that most businesses need to consider. For starters, your content team has spent untold hours developing valuable material that speaks to your products or solutions. Whitepapers. Solution Briefs. E-books. Videos. You name it, they’ve created it. And now they want it promoted &#8211; ALL OF IT &#8211; and [&#8230;]

What is Content Syndication and Why Is It Important for SaaS?

Using third-party advertising services and web analytics systems means getting technical and adding code to your site. If you’re not a developer, the thought can be incredibly overwhelming–which is where Google Tag Manager comes into play. The tool was created especially to help webmasters manage their tags and easily implement third-party tracking codes.   SaaS brands [&#8230;]

The (Proper) Google Tag Manager

The Best B2B LinkedIn Strategy for SaaS Brands Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies.  LinkedIn is a high-value platform, and in [&#8230;]

The Best B2B LinkedIn Strategy for SaaS Brands

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In other instances, each solution is guided by separate teams that rarely work together to collaborate. This article will highlight each digital marketing component providing the unique benefits while [&#8230;]

How Can SEO and Paid Media Work Together for Better Results?

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