Dream Farm Studios on Blog

Dream Farm Studios on Blog

Sep 7, 2020

Reading Time: 4 minutes How long should a commercial animation be? (Data-Driven) We all have seen commercial videos that capture the attention of the viewer in a matter of seconds.  The idea that “shorter is always better” might be self-explanatory and therefore, we give up knowing more about the ideal length of an animated commercial video. But when it The post appeared first on Dream Farm Studios.

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Aug 12, 2020

Reading Time: 4 minutes In 1946, Solomon Asch wrote a paper on how the physical aspects of a character affects the viewer’s impression of its emotions:  Body shape has a tremendous impact on the overall impression of the character. If you ever looked at a cartoon character and though they seemed confident but didn’t know why, you probably were The post How does shape language impact a character design? (with illustrated examples) appeared first on Dream Farm Studios.

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Aug 4, 2020

Reading Time: 7 minutes How to create a brand mascot that never goes history! One of the critical aspects of a successful brand comes down to its ability to communicate with the audience in an efficient way. But how could you expect a thing (a brand) to communicate with a living and breathing being(the audience) when there is no The post How to create a brand mascot? Best tips + tricks [proven and tested] appeared first on Dream Farm Studios.

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Jul 28, 2020

Reading Time: 7 minutes Many marketing agencies rely on the power of animation to communicate a brand story. But imagine this: what happens if you do not follow the universal principles of color theory in designing a character? According to numerous marketing surveys, the right choice of color makes up 60 per cent of the success or failure of The post How color theory can make or break a character design (best tips with examples) appeared first on Dream Farm Studios.

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Mar 3, 2020

Reading Time: 4 minutes The internet has changed the strategies brands adopt to market their products or services. Attention spans are shrinking more and more and the advertisers are going to have less and less time to impress their audiences. That’s why a growing number of businesses and advertisers are turning to animations. They have every reason to include The post 6 ways your brand can leverage the power of animation through video marketing appeared first on Dream Farm Studios.

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Feb 24, 2020

Reading Time: 4 minutes Each year experts publish their opinions or predictions about industry trends based on what they have been observing. Most trends in major design-related fields seem to have remained unchanged compared to last year. However, a number of new trends seem to be on the rise in 2020 that are definitely worth pursuing. A lot of The post Animation at the heart of 2020 design trends appeared first on Dream Farm Studios.

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Jan 22, 2020

Reading Time: 5 minutes The final output of the 3D animation pipeline is a digital video file; ready to be distributed and/or displayed offline or online. An animated video, just like any other type of video, is in fact a sequence of many images or frames, played with a certain rate to create the illusion of movement on the The post A short guide to choosing the right format for a 3D animation video appeared first on Dream Farm Studios.

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Jan 12, 2020

Reading Time: 4 minutes Color correction is a vital part of 3D animation post-production in an animation studio and one of the final stops in the 3D animation pipeline. It utilizes the most powerful tools to adjust the color, and also the light and contrast of the images; optimizing the scene to establish a desired look. The final output The post A quick look at color correction in 3D animation production appeared first on Dream Farm Studios.

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Jan 6, 2020

Reading Time: 3 minutes You have probably read our article about the 3D VFX component of the animation pipeline. The definition of 3D VFX is a little bit different in a 3D animation studio. It basically deals with creating complex motions or elements that are too difficult or even impossible to be created in 2D, animated manually or motion-captured; The post How 2D VFX helps make perfect 3D animations appeared first on Dream Farm Studios.

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Dec 25, 2019

Reading Time: 5 minutes Up to here, we have covered pre-production and production phases of the 3D animation pipeline. Next comes post-production. At this stage, the final touches are added to the project to make it look polished and professional. Post-production artists have a number of tools that can make up the look of a project in whatever way The post WHAT, WHY and HOW of Compositing in animation [with sample video] appeared first on Dream Farm Studios.

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