Dream Farm Studios on Blog

Dream Farm Studios on Blog

Sep 30, 2020

The Importance of Storytelling in Animated Commercials (and Why it Matters for Your Business)

Reading Time: 4 minutes The Importance of Storytelling in Animated Commercials (and Why it Matters for Your Business) We live in a world made of stories: from childhood bedtime tales to soap operas, TV news and even business proposals, stories are everywhere. Some go as far as saying that even personal identity is a story, a tale we tell The post The Importance of Storytelling in Animated Commercials (and Why it Matters for Your Business) appeared first on Dream Farm Studios.

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Sep 23, 2020

Different types of Commercial animations + How to choose one for your business

Reading Time: 4 minutes   “Ok now, we definitely need to have a commercial animation!” After a lot of consideration and time-consuming research on successful marketing campaigns, you jump to the above conclusion.  But the question you should be asking yourself is not whether or not to have a promotional video for your new line of product or service, The post Different types of Commercial animations + How to choose one for your business appeared first on Dream Farm Studios.

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Sep 7, 2020

How long should a commercial animation be? (Data-Driven)

Reading Time: 4 minutes   We all have seen commercial videos that capture the attention of the viewer in a matter of seconds.  The idea that “shorter is always better” might be self-explanatory and therefore, we give up knowing more about the ideal length of an animated commercial video. But when it comes to animated commercials or corporate animation The post How long should a commercial animation be? (Data-Driven) appeared first on Dream Farm Studios.

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Aug 12, 2020

How does shape language impact a character design? (with illustrated examples)

Reading Time: 5 minutes In 1946, Solomon Asch wrote a paper on how the physical aspects of a character affect the viewer’s impression of its emotions:  Body shape has a tremendous impact on the overall impression of the character. If you ever looked at a cartoon character and though they seemed confident but didn’t know why, you probably were The post How does shape language impact a character design? (with illustrated examples) appeared first on Dream Farm Studios.

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Aug 4, 2020

How to create a brand mascot? Best tips + tricks [proven and tested]

Reading Time: 7 minutes How to create a brand mascot that never goes history! One of the critical aspects of a successful brand comes down to its ability to communicate with the audience in an efficient way. But how could you expect a thing (a brand) to communicate with a living and breathing being(the audience) when there is no The post How to create a brand mascot? Best tips + tricks [proven and tested] appeared first on Dream Farm Studios.

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Jul 28, 2020

How color theory can make or break a character design (best tips with examples)

Reading Time: 7 minutes How color theory can make or break a character design (best tips with examples) Many marketing agencies rely on the power of animation to communicate a brand story. But imagine this: what happens if you do not follow the universal principles of color theory in designing a character? According to numerous marketing surveys, the right The post How color theory can make or break a character design (best tips with examples) appeared first on Dream Farm Studios.

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Mar 3, 2020

6 ways your brand can leverage the power of animation through video marketing

Reading Time: 4 minutes The internet has changed the strategies brands adopt to market their products or services. Attention spans are shrinking more and more and the advertisers are going to have less and less time to impress their audiences. That’s why a growing number of businesses and advertisers are turning to animations. They have every reason to include The post 6 ways your brand can leverage the power of animation through video marketing appeared first on Dream Farm Studios.

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Feb 24, 2020

Animation at the heart of 2020 design trends

Reading Time: 4 minutes Each year experts publish their opinions or predictions about industry trends based on what they have been observing. Most trends in major design-related fields seem to have remained unchanged compared to last year. However, a number of new trends seem to be on the rise in 2020 that are definitely worth pursuing. A lot of The post Animation at the heart of 2020 design trends appeared first on Dream Farm Studios.

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Jan 22, 2020

A short guide to choosing the right format for a 3D animation video

Reading Time: 5 minutes The final output of the 3D animation pipeline is a digital video file; ready to be distributed and/or displayed offline or online. An animated video, just like any other type of video, is in fact a sequence of many images or frames, played with a certain rate to create the illusion of movement on the The post A short guide to choosing the right format for a 3D animation video appeared first on Dream Farm Studios.

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Jan 12, 2020

A quick look at color correction in 3D animation production

Reading Time: 4 minutes Color correction is a vital part of 3D animation post-production in an animation studio and one of the final stops in the 3D animation pipeline. It utilizes the most powerful tools to adjust the color, and also the light and contrast of the images; optimizing the scene to establish a desired look. The final output The post A quick look at color correction in 3D animation production appeared first on Dream Farm Studios.

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