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Today, @RichardWEdelman delivered a speech to @PRCA_UK introducing our new way forward—Action Communications. This approach is centered around building trust and helping clients make substantive change now. Our new paradigm: Do, Say and Advocate.
Higher education in the U.S. has faced scrutiny over access, affordability, diversity & value for years. As classes return virtually, Kate Linkous, EVP of our Higher Ed & Corp Affairs team, stresses that schools must address these issues and articulate their value proposition.
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