On August 12, 2020, Austin-based, Effective Spend, was named among the fastest growing companies on the Inc. 5000. The digital marketing agency, founded in 2008, specializes in PPC advertising, social media marketing and SEO.  This is Effective Spend’s 2nd year in a row to make this prestigious list, and the company is one of only 34 Advertising & Marketing Agencies in Texas recognized this year. The company moved... The post Austin-Based Effective Spend Named Among Fastest Growing Companies on the Inc 5000 appeared first on EffectiveSpend.

How does your business adapt to the constantly changing organic search landscape? Google is making changes to search at an ever-increasing rate. In 2010 Google made about 400 algorithm changes throughout the year, but in 2018 they made over 3,200 updates at a rate of about 9 per day. These algorithm changes vary in scope and scale and it’s important to track these updates because they can cause... The post How to Prepare for a Google Algorithm Update appeared first on EffectiveSpend.

Cybersecurity and online privacy is a growing concern among many Americans. Between the rapidly-evolving internet and the lethargic process of enacting laws, the balance between businesses’ legal access to users’ information and consumers’ right to privacy is prone to large swings one direction or the other. The latest swing comes out of California in the form of CCPA, a law that has long-lasting implications for the digital marketing... The post CCPA Compliance: What Digital Marketers Need to Know appeared first on EffectiveSpend.

Effective Spend has been named one of 2020’s Best Places to Work in Austin. This is our company’s second time receiving this prestigious and competitive award from the Austin Business Journal. Only 65 businesses made the ABJ’s cut this year, ranging in size from micro businesses (10-24 employees) to large businesses (250+ employees). Effective Spend is 1 of only 20 top Austin companies recognized in the small business... The post Best Places to Work in Austin Award Goes to Effective Spend for 2020 appeared first on EffectiveSpend.

When marketing a mobile app, Google UAC (Universal App Campaigns) should be a key component of your marketing strategy. Universal App Campaigns provide easy advertising access to Google’s network of properties with the flexibility of driving users to both the Google Play Store and Apple App Store. But, it’s more complicated than simply opting into Google App Campaigns. There are five different types of UACs (two of which... The post Google UACs: The 5 Types of Universal App Campaigns appeared first on EffectiveSpend.

We’ve always been fortunate to be the digital marketing agency for so many amazing brands: brands that are disrupting their industries, making a difference, growing and succeeding. During this turbulent time, we’re really seeing the heart behind our clients’ businesses in their response to the Coronavirus pandemic, and we are proud to share some of their stories here.   Snap Kitchen Donates Meals to Frontline Workers Nutritious meal... The post How Our Clients are Making A Difference During the Coronavirus Pandemic appeared first on EffectiveSpend.

Picture this: you’ve just finished developing the perfect mobile app and you can’t wait to let the world know about it. First, you’ll need to generate a bunch of installs – and quick! But your ultimate goal will be to drive real user engagement and actions in the app, not just installs. You’re not sure how to advertise your app to meet all of these different goals. Furthermore,... The post What are Google UACs & How to Get Started appeared first on EffectiveSpend.

As part of their ongoing series highlighting the most successful companies in different regions of the United States, Inc. 5000 has named Effective Spend among the top 250 companies in Texas! Similar to the national Inc. 5000 and ABJ FAST50 lists we were selected for in 2019, these regional lists rank companies based on their growth over a specific time period. For their first annual regional rankings, Inc.... The post Inc. 5000 names Effective Spend Top 250 Texas Company appeared first on EffectiveSpend.

Reddit Advertising is PPC’s best-kept secret as millions of users are actively researching their topics of interest at this very moment. They’re your potential customers, a goldmine of marketing targets for organic and paid posts. Below, we’ll share more about Reddit and how advertising on Reddit works so you can formulate your own marketing strategy for success.  In This Article: What is Reddit and How Does it Work?... The post Reddit Advertising: Is it Worth it and How to Get Started appeared first on EffectiveSpend.

On January 13th, Built In Austin published their official lists of Austin’s 2020 Best Places to Work and Effective Spend has been ranked on three different prestigious lists:  #12 out of the 50 Best Small Companies to Work For #41 out of the 50 Companies with the Best Perks and Benefits #59 out of the 100 Best Places to Work in Austin overall   Built In determines their... The post Effective Spend Named a 2020 Best Places to Work in 3 Categories by Built In Austin appeared first on EffectiveSpend.