THE ULTIMATE GOAL FOR BRAND MARKETING We are aware of the power of KOLs to turn businesses around. So is it necessary to look for the KOL with the biggest followings? No. They are usually unreachable and busy with bigger projects. But don't be disheartened! This is the time and opportunity to make your own consumers speak up for your brand, make your KOCs ( key Opinion consumers ) And WeChat is a good tool to achieve this. Thanks to WeChat groups, you can now create interactions and activate your community. Are you hyped up? Tell me in the comments👇👇👇 Follow us on LinkedIn! https://bit.ly/2YrESJ4 ____ #wechatmarketing #emotiondigital #brandmarketing #kol 🔴 For more insights about the digital market in China, follow our hashtags above!

HOW TO BECOME THE MARKET LEADER IN CHINA IN 5 YEARS OR LESS You might not be aware, but Key Opinion Consumers (KOCs) drive businesses in China like crazy! By banking on KOCs, you'll see big improvements in less than 5 years, and that's not even hard to achieve. But how did these KOCs come into action? It's about time to introduce a couple of them to you so you'll know what's up. Top influencers such as Viya and Austin Li have millions of followers and are widely sought by top fashion and beauty brands. However, a new generation of influencers known as KOCs started to emerge last year. These micro-influencers are frequent consumers who frequently post their thoughts and product feedback on social networking sites, building tiny yet deeply committed and loyal followings. Let me know your thoughts below. Schedule your one-on-one call with Jean-Yves Laguillez: https://bit.ly/2YrESJ4 ____ #wechatmarketing #emotiondigital #koc 🔴 For more insights about the digital market in China, follow our hashtags above!

THE CHINA BUSINESS MASTERCLASS 🇨🇳 Think you know about selling in China? Think again! Getting into the China market may be easy in some ways, but complicated in others. But if you know these 3 things, you'll have success: 1. Have a quality product 2. Have the right connections 3. Be online Of course, it's easier said than done -- you really need to partner with someone who's an expert in helping you succeed in your China business strategy. That's where we come in. Check out our latest webinar and learn more about mastering business in China to expand your business in the West to the land of opportunity in the East. Sign up at the link below... see you there! ____ #chinabusinessmasterclass #emotiondigital #webinar 👉 REGISTER NOW: https://lnkd.in/eFvvB_E

What's the hottest topic in China Business this week?! Find out in our weekly newsletter: The China Business Letter. In it, you'll get the following: 📰 NEWS 📈LATEST TRENDS 📲DIGITAL HAPPENINGS 🧧WHAT'S SELLING #️⃣ THE LATEST IN SOCIAL MEDIA And more! Get your weekly dose of China Business news by signing up for our newsletter (link below). 🗣 Spread the word and tag a friend in the comments to share the news with them too! ____ #emotiondigital #chinabusinessletter #newsletter 👉 SIGN UP HERE: https://lnkd.in/dTnkmWF

Emotion Digital is now live on INSTAGRAM! 👏👏 Follow us on Instagram ! China is an advanced digital country and unique market. It is also a highly rewarding country but so complex and competitive. Our missions at Emotion Digital are: ▶️ Building your Chinese Story together to realise your market potential ; we define the strategy and execute the digital roadmap ▶️ Making your brand visible and go viral on #wechat and other Chinese social media ▶️ Powering your growth through #socialcommerce #digitalmarketing #sme #instagram #chinamarket