Enthuse Marketing Group | Agency Vista

Enthuse Marketing Group

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Enthuse Marketing Group

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Founded 2016 · New York, NY  · http://www.enthuse-marketing.com/

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SOCIAL MEDIA MARKETING

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Jul 23, 2021

Useful Tools and Tips for Creating Relevant and Engaging Cannabis Content

We know deep down that quality organic content is the most effective way to educate, engage, and delight our audience, but it’s difficult to get right and can be really time intensive. In 2020, people around the world created 2.5 quintillion bytes of data per day and sent 306.4 billion emails. Creating algorithm-beating content that […] The post Useful Tools and Tips for Creating Relevant and Engaging Cannabis Content appeared first on Enthuse Marketing.

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Jun 24, 2021

Why your cannabis brand needs a PR strategy (and five ways to get it right)

In the cannabis space, we speak ad nauseam about the challenges of digital advertising and marketing. But rarely is PR touted as a viable alternative.  You might feel in a content rich and attention poor world, where media returns are diminishing, that it’s scary to spend money on a communications vertical that doesn’t have any […] The post Why your cannabis brand needs a PR strategy (and five ways to get it right) appeared first on Enthuse Marketing.

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May 26, 2021

How to Talk About the Benefits of Cannabis Without Actually Talking About Them

We know by now our magic plant can help relieve a number of physical and mental ailments. It may feel paradoxical that doctors can prescribe it to people struggling with chronic pain, appetite loss, or nausea, but if you walk into a recreational store, the people working there cannot legally disclose many of the benefits.  […] The post How to Talk About the Benefits of Cannabis Without Actually Talking About Them appeared first on Enthuse Marketing.

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May 13, 2021

Ways to Support Women-Owned Businesses Impacted by COVID-19

The pandemic impacted businesses of all kinds across the country, but it was particularly stressful for women entrepreneurs. The U.S. lost 140,000 jobs in December 2020, all of which were held by women. On top of that, the pandemic forced many mothers to help their kids with online classes and further highlighted the unequal load of domestic labor that […] The post Ways to Support Women-Owned Businesses Impacted by COVID-19 appeared first on Enthuse Marketing.

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Apr 27, 2021

CEO Kim Lawton’s MediaPost Column on Consumer Mindsets

Enthuse Marketing CEO and Co-Founder Kim Lawton wrote commentary for MediaPost’s The Marketing Insider. The article provided tips on “How to Target Consumer Mindsets.” Brands can’t inspire long-term loyalty if they don’t know their audience members’ identities, interests, and motivations. Targeting mindsets allows brands to connect with consumers on an emotional level, which positively affects […] The post CEO Kim Lawton’s MediaPost Column on Consumer Mindsets appeared first on Enthuse Marketing.

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Apr 15, 2021

High Retention: Eight Ways to Keep the Cannabis Customers You Have

It used to be a universal truth that if you had cannabis to sell, someone would buy it.  But our choice as consumers is ever-expanding, and we’ve become more demanding. Obviously, we want high-quality strains at decent prices, but we also want to support brands that align with our values and to experience stellar customer […] The post High Retention: Eight Ways to Keep the Cannabis Customers You Have appeared first on Enthuse Marketing.

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Mar 19, 2021

Personalization in Cannabis Marketing: How to Get it Right and Why You Should Try

If you’ve been using cannabis for a while, you probably tried lots of different profiles and consumption methods before you found what works best for you. Relieving backache and anxiety? Check. Falling asleep at your nephew’s 5th birthday party? Not the one.  What and how we consume is so personal to each of us and […] The post Personalization in Cannabis Marketing: How to Get it Right and Why You Should Try appeared first on Enthuse Marketing.

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Feb 5, 2021

Zhuzh Up a Stale Cannabis Marketing Strategy

We’re all painfully aware that marketing in the cannabis space is a minefield. Add the restrictions of a pandemic on top and general confusion around the product, and it’s easy to hit a wall and struggle to connect with your audience. As Eleven’s Ryan Ku, wrote in his Muse article: “…It’s a truly unique, highly […] The post Zhuzh Up a Stale Cannabis Marketing Strategy appeared first on Enthuse Marketing.

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Nov 30, 2020

An Interview with Renowned Cannabis Entrepreneur, Franny Tacy

Listen as renowned cannabis entrepreneur, Franny Tacy, discusses passion, living with purpose, entrepreneurship, and the magic of hemp. The post An Interview with Renowned Cannabis Entrepreneur, Franny Tacy appeared first on Enthuse Marketing.

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Oct 15, 2020

Under the Influence: Cannabis and Social Proof Marketing

With the industry shut out of traditional social media advertising, online marketing for cannabis brands tends to be split three ways: Ads on independent sites, like Leafly, or Weedmaps, or advertorials on blogs or news outlets. Organic content and local search optimization strategies Social proof and influencer marketing Because building trust is so key in […] The post Under the Influence: Cannabis and Social Proof Marketing appeared first on Enthuse Marketing.

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