Enthuse Marketing Group, LLC on Blog

Enthuse Marketing Group, LLC on Blog

Sep 22, 2020

The post Seven Business Leaders Share Their Self-Care Secrets—Kim Lawton Features appeared first on Enthuse Marketing.

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Aug 10, 2020

The cannabis space has retained and expanded consumer enthusiasm throughout COVID-19. Despite its growing dominance over the illicit market, and states’ desperation for tax income buoying the fight for legalization, it is still heavily regulated in terms of marketing and advertising. With that in mind, how can we: capitalize on market growth, take into account […] The post 20 Ideas for COVID-Friendly Cannabis Customer Experiences appeared first on Enthuse Marketing.

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Jun 24, 2020

Every piece of content we create should deepen our customer’s trust in us. Especially in the cannabis space.  Educational content marketing has the dual benefit of placing us as experts in the market and also lifting the fog on a sometimes maligned product.  We know, though, that it also takes time and investment to make […] The post Tips for Successful Educational Content Marketing in Cannabis appeared first on Enthuse Marketing.

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May 11, 2020

The post Diageo’s Whiskey Brands Tap Into Their Past for Campaigns Supporting Bartenders appeared first on Enthuse Marketing.

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May 1, 2020

Businesses in our industry are scrambling to find creative ways to bring in some supplementary income. We put together a few ideas that you might like to try alongside to-go cocktails and delivery services. They might not completely transform your business during this pandemic, but they could help keep the lights on for a month, […] The post Boosting Income at Your Bar or Restaurant appeared first on Enthuse Marketing.

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Apr 30, 2020

When social distancing guidelines relax, we expect that advice for bars and restaurants will likely be fractured and inconsistent across states and cities. How are you supposed to use this time to plan for the ‘new normal’ when there isn’t much agreement on what that could be? Hospitality experts weigh in on how they would […] The post Preparing to Reopen a Bar or Restaurant appeared first on Enthuse Marketing.

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Apr 29, 2020

Our stress reactions evolved to help our bodies prepare for immediate danger. However, the stresses we have in our modern lives tend to exist at a more low-level but continuous state of arousal as we manage the pressures of everyday life, like budgeting, managing deadlines or home life, or getting in the thick of politics, […] The post Protecting Ourselves Against Stress appeared first on Enthuse Marketing.

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Apr 29, 2020

During this time, staying in touch with customers is key for restaurant owners and operators. Social media offers an opportunity to stay top-of-mind while building community. Here are a few ways to engage followers on Facebook and Instagram during this crisis. POST DAILY It’s essential to remind customers that you’re open for business. Make sure […] The post Quick Social Media Tips for Restaurants During COVID-19 appeared first on Enthuse Marketing.

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Apr 29, 2020

In just a few weeks, the world has changed dramatically. Consumers have gone from eating out 2-3 times per week to social isolation and the industry as a whole is feeling its painful effects. Although there’s no proven roadmap, there are ways to be nimble and creative to weather this storm. ESTABLISH TRUST Reassure guests […] The post Three Ways to Stay Nimble in a Changing World appeared first on Enthuse Marketing.

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Mar 13, 2020

Consumers still mistrust cannabis companies. The illicit market is flourishing and filling the market with knock offs because of our one-foot-in-one-foot-out approach to legalization, shady companies are taking advantage of the lack of up-to-date FDA legislation to sell mislabeled or misleading CBD products, and the vape crisis dominated the headlines at the end of last […] The post Authenticity and Transparency in Cannabis appeared first on Enthuse Marketing.

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