"Becoming a thought leader is all about sharing not only your expertise, but also your unique experiences with readers." https://t.co/7CIOalbj3M

"A customer’s evaluation cycle is significantly crunched from a stage of multiple days or hours to a matter of minutes or seconds." https://t.co/FTFsajGpaz

"Buyers, especially B2B buyers, want to know what others are doing with your product, not what they might do to improve productivity or other outcomes. " https://t.co/RF5ekVnEyq

"In today’s changing B2B landscape, it is important that traditionally buttoned-up companies incorporate bold personality into their branding efforts." https://t.co/vovG8LEHJv

"The whole point of thought leadership is to make you look like an expert. To do that, the content must, MUST be based on your personal experiences and expertise. Because that’s what people respond to." https://t.co/CFDjCzoYX1