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Making your customer the 'hero' of the story means empowering them with information or tools they didn't have before. The more often you can do that for them, the more likely they are to choose to do business with you again.
Branding isn't just a logo, the shape of your package or bottle, or a tagline. It's why you're exist in business, whom you're there for, and the solution you create for that person or business. So, what's your 'why'?
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