It’s a reasonable question: “Is your strategy worth the cost?” And you know what you want to answer: via GIPHY But as we know, it’s not that easy. Taylor Jones, VP of Marketing at Soft-Tex, shares a ton of insight on how to improve your chances of getting buy-in for content and SEO initiatives and [...] Read More... The post Overcoming Content Budget Pushback by Addressing ROI appeared first on Fractl.

“Martech” can sound, well, technical. via GIPHY But Moni Oloyede, Senior Marketing Operations Manager at Fidelis Cybersecurity, explains that content is the lifeblood of marketing automation, and there are countless ways you can use marketing automation to improve the ROI of your content and measure its impact. In this episode, you’ll learn: Why marketing automation can be [...] Read More... The post Marketing Automation 101 (And How It Boosts Content ROI) appeared first on Fractl.

Should you pitch right now? Who should you pitch? And what should you pitch them?  via GIPHY These are tough questions to begin with, let alone during a pandemic. Dmitry Dragilev, founder of JustReachOut.io, discusses the pitching behavior he’s seen on the platform and suggests what would work for other people doing their own DIY [...] Read More... The post Digital PR Tips in the Time of COVID-19 appeared first on Fractl.

When you’re trying to sell a product or service, there’s storytelling occurring there (or at least there should be). via GIPHY But how do you know your stories are working and truly reaching your audience? Chris Brogan, creator of StoryLeader™, talks about the biggest issues and opportunities in leadership and brand storytelling. In this episode, [...] Read More... The post Is Your Brand Storytelling Working? appeared first on Fractl.

When you need approval for something that involves a lot of department, you may need to find a way to break through the siloed structure. via GIPHY Laurel Miltner, director of digital strategy at Orbit Media, explains how she navigated these barriers and got the content buy-in she was looking for. In this episode, you’ll [...] Read More... The post Overcoming Silos to Get Content Approval appeared first on Fractl.

We know, especially in the realm of SEO, that technical skills matter. But behavioral skills can be just as important, if not more important. via GIPHY Matthew Howells-Barby, director of acquisition at HubSpot, talks about his experience getting buy-in for ideas in a large company and what he’s learned about how behavioral skills can increase [...] Read More... The post Successfully Selling Content Ideas In Large Organizations appeared first on Fractl.

We hear a lot about general strategy and philosophy behind content — and these insights can be so helpful. via GIPHY But wouldn’t it be nice to hear a specific example of how someone built an on-site content strategy with measurable results? Nell Lanman, head of marketing at SquareFoot, explains how she got buy-in for [...] Read More... The post How to Set Up a Content Strategy Tied to Revenue appeared first on Fractl.

Quarantining in the time of COVID-19 has meant everyone has needed to adapt to the virtual life. via GIPHY As marketers, we’re ahead of the curve there, but still there are many of us who haven’t dabbled in all matters of virtual marketing, including virtual events. Marketing consultant Dennis Shiao not only covers the basics of [...] Read More... The post How to Make the Most Of Your Virtual Events appeared first on Fractl.

Some of the most effective marketing strategies are sometimes the hardest to get buy-in for. Why? Because they aren’t always intuitively tied to money, which is often (and understandably) leadership’s priority. via GIPHY Gaetano DiNardi, former VP of Marketing at Sales Hacker and current head of demand generation at cloud communications company Nextiva, talks about how he [...] Read More... The post How to Track Tough-To-Measure Marketing Tactics appeared first on Fractl.

Think about how you’d describe your job to a colleague. Now think about how you’d describe it to someone who has no idea what digital marketing is. via GIPHY The core information is the same, but the delivery needs to be different. And this matters constantly when it comes to getting buy-in from different people [...] Read More... The post The Nuances of Effective Messaging appeared first on Fractl.