Frederick Swanston on Blog

Frederick Swanston on Blog

Feb 27, 2020

These days, the Baby Boomer generation tends to be overlooked as talk surrounding Millennials permeates the industry. But Baby Boomers are still an important consumer segment. Just like Millennials, this generation is huge in size, interested in experiences, owns digital devices and is active on social media. Because 60% of most hospital admissions are Medicare... The post With All the Millennial Hype, Don’t Forget About the Baby Boomers appeared first on Frederick Swanston.

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Jan 30, 2020

Community hospitals face a litany of unique challenges, including a higher proportion of Medicare and Medicaid patients, lower discounts on supplies and ever-increasing compliance costs. But of all these, the trend toward outmigration can be the most difficult to overcome. Rural hospitals throughout the country are experiencing a sharp decline in inpatient volume. In fact,... The post The Wellness Message – How it Stopped Outmigration in Rural Alabama appeared first on Frederick Swanston.

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Nov 14, 2019

Trends in Community Hospitals Part 3: Tell Your Story, Digitally The rise of online resources has turned community healthcare patients into educated consumers. With greater awareness of choices and opportunities than ever before, these knowledgeable consumers have created new challenges for community hospitals. Consumers are now willing to travel farther for care and select well-known,... The post Trends in Community Hospitals Part 3: Tell Your Story, Digitally appeared first on Frederick Swanston.

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Oct 24, 2019

Trends in Community Hospitals Part 2: Humanize Your Brand The digital age has given patients the power to become more knowledgeable healthcare consumers. Technology is giving them access to online resources, allowing more financial responsibility for their own care and more non-traditional care choices. Meaning that the adage, “If you build it, they will come,”... The post Trends in Community Hospitals Part 2: Humanize Your Brand appeared first on Frederick Swanston.

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Sep 24, 2019

Trends in Community Hospitals Part 1: Ousting Outmigration Patients of community hospitals have become knowledgeable healthcare consumers, with more financial responsibility for their own care, access to online resources and more non-traditional care choices. As a result, community hospitals are facing all new challenges to address in their marketing. To uncover some of the common... The post Trends in Community Hospitals Part 1: Ousting Outmigration appeared first on Frederick Swanston.

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Sep 18, 2019

We all know some stories by heart. The tortoise and the hare. The Good Samaritan. Stories are as old as humankind. In the most ancient caves you will find stories drawn on the walls of great hunts and conquests. Storytelling is at the heart of who we are as humans. So what makes storytelling so... The post Storytelling in Healthcare Marketing: Why Video Works, And How to Use It appeared first on Frederick Swanston.

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Aug 14, 2018

Every brand has a story to tell, and learning to tell that story in a way that resonates is more important now than ever. Regardless of industry, product, service or size, your business’s story now competes in the market alongside it’s offerings. Luckily, some agencies just have a knack for storytelling. At Frederick Swanston, we... The post Frederick Swanston Delivers Across Industries appeared first on Frederick Swanston.

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Aug 22, 2017

People think I’m crazy, but I love Google+. I’m continually trying to talk my friends, family, coworkers, and our clients into engaging more on Google’s social network. I recently went back down my rabbit hole seeking for reasons to get people (back) on Google+; and I was very please with what I found. Buffer just... The post Google Plus Still Going Strong appeared first on Frederick Swanston.

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Jul 19, 2017

From a development standpoint, sometimes the progression of things at Apple can be underwhelming. So it’s really awesome to see their new Machine Learning Journal pop up on their site today. I haven’t had a chance to look at everything on the first journal yet, but it looks promising. The post Apple Launches a New Blog appeared first on Frederick Swanston.

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Jun 15, 2017

Walt Mossberg is retiring this year — he’s already written his last column, hosted his last Code Conference, and taped the final episode of Ctrl-Walt-Delete in front of a live audience in New York. But Walt’s also assembled an impressive collection of notable gadgets over his two-decade run as a reviewer and columnist, and we... The post Inside Walt Mossberg’s gadget museum appeared first on Frederick Swanston.

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