Group Delphi on Blog

Group Delphi on Blog

Jul 30, 2020

With shelter in place restrictions in force, innovative digital conferences and meetings took off, making us wonder why we hadn’t maximized technology’s potential in our industry before. We’ve certainly used digital solutions to extend the reach of our exhibition hall presence, but as an addition rather than starting with a hybrid experience. At the same time, mass travel was halted, triggering viral posts in social media noting clear unpolluted skies and views of mountains miles away. Sustainability has been the trade show and exhibition industry’s mission for decades. Virtual and hybrid events certainly play a big role in the industry’s […] The post Hybrid Green Events: How to Boost Sustainability in the Industry’s New Normal appeared first on Group Delphi.

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Jul 15, 2020

With virtual events on the rise, incorporating accessibility accommodations is essential. Accessibility dramatically expands the reach of your content by allowing people who speak and learn differently to experience your brand message around the world. Beyond that, people with disabilities (of which there are over 1 billion) will also be able to connect with your brand messages, products, and services. Accessible virtual events, live-streamed product demos, executive presentations, and virtual conferences are possible when certain considerations are layered in thoughtfully.   At its core, accessibility is about seeing a situation from multiple perspectives and making a plan to address solutions for […] The post How to Create An Accessible Virtual Event appeared first on Group Delphi.

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Jun 24, 2020

At Group Delphi we’ve been designing and building spaces for human connection and creativity for over 30 years. Recently, we’ve been faced with yet another creative challenge — getting our teams back to work as Shelter in Place restrictions are lifted. Whether you’re a corporate event planner, human resources professional, or facilities manager, a major part of your role is to ensure the workplace is a safe, empathetic, and joyful space for collaboration and productivity. In fact, your brand messages will resonate even more deeply when you ensure that your environment demonstrates your commitment to your employee and guests’ care. […] The post Getting Back to Work – Group Delphi’s Corporate Wellness Journey appeared first on Group Delphi.

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Jun 10, 2020

People are inherently curious. We love to look behind the curtain to figure out how products are made or how they work. As marketers, you can harness your customers’ human curiosity by filming and broadcasting demonstrations of how your products are designed, offering exclusive online or on-demand filmed discussions with your knowledge leaders, or providing pre-recorded video tours of your technology or prototype lab. The opportunities with broadcast have no bounds, but we guarantee that you’ll have attendees signing up for a spot on the waitlist.  A company broadcast studio offers event marketers, in particular, an opportunity for controlled brand […] The post Why & How to Build A Company Broadcast Studio appeared first on Group Delphi.

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May 27, 2020

A large-format 3D printer is capable of printing life-size objects, whether it’s a detailed dinosaur, a lightweight car engine, a seamless statue celebrating women in STEM, or a billboard that leaps from its 2D graphic plane and over a city street. From museum exhibits to retail installations, signage, and more, large-format 3D printing has the power to enhance the experiences we create for our audiences in scale and with detail that cannot be achieved with traditional manufacturing. And now, Group Delphi has the technology to produce it all in-house.   An eye for Innovation From our founding over three decades ago, […] The post Group Delphi Expands Production Capabilities With Large-Format 3D Printing appeared first on Group Delphi.

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May 13, 2020

Much of the global population has made the shift to working from home and working longer hours as a result. With this in mind, we’ve distilled thirty years of experience and environment design expertise into practical applications for curating an inspirational and functional home office. The distractions of home and long hours are draining, but with a few small changes, you can make your new workspace one that energizes you and inspires you to do your best work. For many of us, we must also still present to colleagues and connect customers from home. To ensure you put your best […] The post Event Marketers at Home: How to Make Your Home Office a Space That Inspires appeared first on Group Delphi.

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Apr 30, 2020

Brands don’t exist in a vacuum. Whether you’re a business with Main St. storefronts or an all-online service, your brand is part of a community. Communities may share geography, or they may not, but what binds them together is a shared set of values. No matter how useful your product or service is, it’s your brand values that drive emotional connections with your company. Aligning your messaging with the real values behind your brand differentiates you from your competition and why people choose your product or service over others. As much as 55% of online customers across 60 countries said […] The post Why Core Values Are Your Most Powerful Brand Message appeared first on Group Delphi.

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Apr 14, 2020

In a time when viewers are bombarded with brand messaging on every platform, very few campaigns stop us in our tracks. Those moments that inspire us to laugh aloud or bring heartwarming tears to our eyes are the result of thoughtfully curated joyful experiences. Take this Comcast ad. A young blind girl describes how she imagines the characters in The Wizard of Oz, and we can’t help but be swept away by the magic. How, then, can we best apply the emotion of joy in your marketing campaigns? Tom Ewing, head of marketing at the research firm System1, reports that […] The post How to Capture Hearts and Minds with Emotional Experiences appeared first on Group Delphi.

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Apr 6, 2020

As we look to the future of experiential marketing, it’s clear that the most successful companies will supplement face-to-face engagement through a partnership with virtual technology. In addition to increasing your global audience, incorporating virtual into your experiential marketing efforts allows for increased accessibility worldwide and provides rich new content for your website’s resource library. You might believe that pivoting to virtual event planning requires special training. However, we’re here to tell you that it does not. In fact, the strategies we use every day as event marketers can easily be applied when going virtual. Here’s how you can use […] The post How to Apply Your Live Event Strategies to Virtual Events appeared first on Group Delphi.

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Mar 25, 2020

Why do tech companies love to ask questions like “How would you explain our SaaS platform to your grandmother?” at job interviews? It’s not because they want your grandma to subscribe to their service, it’s because explaining complex topics in simple terms is no easy feat and doing it well means winning customers.   Museums are experts at breaking down hard-to-understand topics for general audiences. Science museums, in particular, tackle topics as abstract and complex as black holes in ways that every visitor — even the ones being pushed in strollers — can understand. Event marketers can learn from museums about […] The post How Museums Break Down Complex Topics for Attendees appeared first on Group Delphi.

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