Group Delphi Blog

Group Delphi Blog

Dec 11, 2020

Honoring Our Past While Looking Towards a Bright Future

“The best way to predict the future is to create it.” The original author of this quote may be unknown, but it has been a philosophy that we’ve lived by at Group Delphi for the last thirty years. From embracing storytelling and the creation of experiences when most exhibit companies were still defining themselves as cabinet makers, to being one of the first exhibit companies to have an in-house digital content and production team, we’ve always endeavored to skate to where the puck was going. The last ten months have been incredibly challenging for our industry. Our hearts go out […] The post Honoring Our Past While Looking Towards a Bright Future appeared first on Group Delphi.

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Dec 1, 2020

Restaurant Design Trends

If going out to eat was just about getting food, restaurant design would be purely functional. But, as famed chef Alain Ducasse says, food is just one part a larger dining experience: “The rest counts as well: The mood, the atmosphere, the music, the feeling, the design, the harmony between what you have on the plate and what surrounds the plate.” In short, dining out is an experience. Yes, we want good food, but the experience is a huge part of why we go. The dining scene has changed significantly in recent years, and no more so than in 2020, […] The post Restaurant Design Trends appeared first on Group Delphi.

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Oct 1, 2020

Group Delphi Brings Historic Cuisine Back to Life with the Chuck Williams Culinary Arts Museum

Have you ever wondered how chefs created their culinary masterpieces over 100 years ago? San Francisco Bay Area foodies, this one’s for you. Group Delphi’s Chuck Williams Culinary Arts Museum project is nearing completion. The exhibit honors Charles E. “Chuck” Williams, founder of the vaunted retail chain Williams Sonoma, but it also tells the story of the unique history of gourmet cooking. (You may know that the Culinary Institute is the world’s premier culinary college, but their campuses aren’t just for students. They also feature restaurants, classes open to the public, and gift shops.) The culinary museum is located at […] The post Group Delphi Brings Historic Cuisine Back to Life with the Chuck Williams Culinary Arts Museum appeared first on Group Delphi.

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Sep 15, 2020

The Psychology of Color in Experiential Marketing

Georgia O’Keeffe, never one to shy away from bold colors, once said, “I found I could say things with color and shapes that I couldn’t say any other way.” For centuries, artists have used color, and combinations of colors, to elicit emotions from joy to despair. The same is true in marketing, where a distinct science has evolved around employing color to influence how consumers feel about a brand, how they value a product, even which product they eventually select. The psychology of color in experiential marketing, leveraging your brand colors, will define the impact of your trade show exhibit. […] The post The Psychology of Color in Experiential Marketing appeared first on Group Delphi.

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Aug 15, 2020

The Experience of Art: How the Art World Moves Audiences

Remember the last book you just couldn’t put down? Of course you do. Even now, you probably wish you were still lost in the story. The experience of art, whether it’s a gripping novel, a provocative exhibition, or an awe-inspiring performance, leaves us changed. Understanding the psychology of art’s emotional impact is key for all of us in experiential marketing, as well. As with art, the experiences we design have the power to leave an audience transformed. How does this happen? A recent study from the Greater Good Science Center at UC Berkeley shows that an exceptional experience causes our […] The post The Experience of Art: How the Art World Moves Audiences appeared first on Group Delphi.

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Aug 5, 2020

Art vs. Advertising: How Street Art Impacts Outdoor Branding

Can there ever be a true intersection between art and advertising? One side of the art vs. advertising debate might argue in the absolute affirmative, but these advocates are generally stakeholders in some kind of business. Others may protest vehemently that the act of selling denigrates the purity of artistic expression, and that the two cannot create any kind of harmony. Sure, many might see the latter argument as elitist and unrealistic, but everyone has a line after which art dissolves into a puff of overly corporate inanity. But where does the line of no return lie? And, more to […] The post Art vs. Advertising: How Street Art Impacts Outdoor Branding appeared first on Group Delphi.

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Jul 31, 2020

The Slime Experience: Tap Into Childhood Memories

Have you ever watched a kid dipping their hands in sticky, gooey, laundry-defeating slime? Their ear-to-ear smiles tell a story of pure joy. One look at their faces is enough to bring back happy, drippy-soft-serve on a summer day, muddy soccer field childhood memories. Childhood memories and experiences go hand-in-hand, so it was just a matter of time (or slime) until this slippery trend developed into large-scale slime experiences — and not just for kids, but for grownups as well. Experiences are just one piece of a larger “slime economy,” which is no mere novelty. As NPR reports, Etsy is […] The post The Slime Experience: Tap Into Childhood Memories appeared first on Group Delphi.

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Jul 30, 2020

What Can Experiential Marketing Learn from Museum Exhibits?

At first thought, you might not consider experiential marketing and museum exhibition as being part of the same conversation. While they might appear to live in separate, very different worlds, they share a unified goal: to inform and inspire live audiences. In truth, museums have been honing this craft long before trade shows, as we know them, existed, and many today are on the cutting edge of human connection, pushing experiences to new heights. A curious marketer might wonder, what can experiential marketing learn from museums? Group Delphi’s decades of experience partnering with museums have taught us many lessons about […] The post What Can Experiential Marketing Learn from Museum Exhibits? appeared first on Group Delphi.

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Jul 1, 2020

How Coworking Spaces and Experiential Design Go Hand-in-Hand

If there was a sequel to the movie Office Space made today, the set would have to look very different. The main characters might not even be in the same building. Around the world, over half of employees work remotely for at least half of the work week, according to a recent study from IWG. In the US, roughly 3 out of 4 people say that flexible working arrangements are the new normal. As the trend toward a more distributed workforce continues, coworking spaces have risen to meet the new demand. Allwork reports that there are approximately 35,000 coworking spaces […] The post How Coworking Spaces and Experiential Design Go Hand-in-Hand appeared first on Group Delphi.

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Jun 25, 2020

Build a Museum in the Oldest Garrisoned Post in the American West? No Biggie.

Sometimes you just have to take a step back to see the view. Let’s face it, we’re all so busy that at times we often miss the spectacular, even when it happens in our backyard. Such is the case with the Presidio project which we were very fortunate to be a part of. The following case study is a story worth telling. It’s about our local Bay Area history and the early settlers who trekked and stationed here to expand the US of A. The argument can be made that the museum exists within either the oldest structure in San Francisco or […] The post Build a Museum in the Oldest Garrisoned Post in the American West? No Biggie. appeared first on Group Delphi.

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