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Guerillascope

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SOCIAL MEDIA MARKETING

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Nov 24, 2021

Key findings from ‘The TV Playbook for Online Businesses’

For online-born businesses trying to stimulate growth in a hyper-competitive market, plotting the best plan of action can seem daunting. It may feel like others are always one step ahead, leaning on secret know-how tantalisingly out of reach. Thinkbox,... The post Key findings from ‘The TV Playbook for Online Businesses’ appeared first on Guerillascope.

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Nov 16, 2021

Christmas viewing trends you should know about

Sky has just published a sackful of new stats around festive viewing trends on VOD – so, for your convenience, here’s a whistle-stop tour of key insights we believe can add value to your own Christmas media strategy. Let’s... The post Christmas viewing trends you should know about appeared first on Guerillascope.

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Nov 9, 2021

Why an always-on strategy is always a wise move

Let’s get right to it: implementing an always-on strategy broadens a brand’s capacity to reach potential customers at key touchpoints. According to research from Google, 75% of smartphone users expect to get immediate information while using their device. Allied... The post Why an always-on strategy is always a wise move appeared first on Guerillascope.

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Nov 2, 2021

Whatever COP26 brings, the ad industry knows what it must do

Finally, after months and months of build-up, world leaders are congregating in Glasgow and Rome with the goal of thrashing out a blueprint to avoid catastrophic changes in the climate. The challenge is clear: limit the warming of our... The post Whatever COP26 brings, the ad industry knows what it must do appeared first on Guerillascope.

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Sep 15, 2021

Tide gives founders a voice in new media campaign

Tide, the UK’s leading business financial platform, has launched a new media campaign across TV and out-of-home. Starring real businesses instead of actors, it aims to give founders of small businesses a voice  – and encourages them to make... The post Tide gives founders a voice in new media campaign appeared first on Guerillascope.

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Sep 14, 2021

Brands expected to rise to climate change threat

Four in five people feel brands and world leaders need to do more in order to prevent the worst-case scenarios of climate change, according to new research. The study, conducted by Mail Metro Media, collated the views of over... The post Brands expected to rise to climate change threat appeared first on Guerillascope.

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Aug 31, 2021

An ode to the Paralympic Games

Witnessing human beings push themselves to the outer limits of physical and mental endurance in the pursuit of greatness is an inspiring, often transformative moment. But for those of us living with what from most angles would be defined... The post An ode to the Paralympic Games appeared first on Guerillascope.

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Aug 26, 2021

Penfold launches multichannel media campaign

Penfold, the digital pensions challenger, has unveiled a new media campaign across TV, VOD and out-of-home. Finally – a flexible pension that’s easy to set up and effortless to use. The brand’s first ever TV advertising spot debuted during an... The post Penfold launches multichannel media campaign appeared first on Guerillascope.

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Aug 25, 2021

The cost of pushing the stop button on your media strategy

A new research report has shone a light on the impact that stopping a media strategy has on small, medium and large businesses. Here’s our whistle-stop tour of the key findings unearthed by the Ehrenberg-Bass Institute for Marketing Science.... The post The cost of pushing the stop button on your media strategy appeared first on Guerillascope.

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Aug 18, 2021

Why your Christmas marketing strategy needs to start now

The painful memories of last year’s Christmas are being remodelled into fresh optimism, with Brits poised to kickstart preparations for 2021’s big day before the first snowflakes fall in Lapland. Yes, It’s time to mobilise those Christmas marketing strategies.... The post Why your Christmas marketing strategy needs to start now appeared first on Guerillascope.

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