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#citylove – a true expression of home!
Home - Hive Innovative Group The post #citylove – a true expression of home! appeared first on Hive Innovative Group.
Read moreOct 27, 2019
WHAT IS HOLOGRAM AND HOW IT COULD BE BENEFICIAL FOR MOST INDUSTRIES?
Home - Hive Innovative Group The holographic technology has captured the audience’s minds the moment it became popular and applied in many fields. Simply put, a hologram is a photographic recording of a light field that is able to recreate and present an image in full 3D. However, the technology is not as simple as it is defined. Scientists around the world have come up with new innovative ways to use modern digital processors and motion sensing technologies to create several different holographic mediums that could change the way we consume and interact with media in the very near future. Accordingly, you might think would hologram technology take over our future. This article would answer most of the questions that keep popping up regarding holographic technology. It mainly discusses what does a hologram mean and how it works. In addition to discussing the main benefits of the hologram technology, especially the future of this technology. WHAT IS HOLOGRAM? When you think about bringing your favorite musician or singer back to life and attend one of their concerts, isn’t it something great? This is exactly what a hologram can do! Holograms are set to become a technology that would turn our lives upside down. When... The post WHAT IS HOLOGRAM AND HOW IT COULD BE BENEFICIAL FOR MOST INDUSTRIES? appeared first on Hive Innovative Group.
Read moreOct 17, 2019
5 REASONS WHY BRANDING CAN CHANGE THE FUTURE OF YOUR BUSINESS
Home - Hive Innovative Group Did it ever cross your mind how can different companies sell the same product but still convince people to purchase their own product rather than the competitor’s product? The answer is: the power of branding. WHAT IS BRANDING? A single product can have many manufacturers in one market, but a brand will always be unique. Branding is the image that comes to the public’s mind whenever your brand name pops up. It is the process of giving a strong identity to a specific product, company, or even an organization, by carving and shaping a brand in consumers’ minds. People could easily identify and experience certain brands over other brands, through good branding. In other words, branding is your vision translated into a memorable brand name, a slogan, and a design that your customers can interact with and remember. It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company or its products. Your brand can reflect comfort, happiness and many other positive impressions that your customers feel automatically whenever they see your brand’s logo. These impressions not only come from your brand logo. It starts from the language... The post 5 REASONS WHY BRANDING CAN CHANGE THE FUTURE OF YOUR BUSINESS appeared first on Hive Innovative Group.
Read moreOct 8, 2019
TOP 5 MOST TRANSFORMATIVE TECHNOLOGIES FOR YOUR BUSINESS MARKETING
Home - Hive Innovative Group It is known that marketing is an essential tool for any business development. We all know this fact. However, the fact that marketing includes a lot more than what is seen to the eyes is not common. Marketing is not just about promoting your business and the services that you offer in an attractive way but it is the knowledge that enables you to target the minds of your customers and potential customers effectively. Marketing (whether it is traditional marketing or digital marketing) brings amazing benefits to the business and has a direct impact on the sales and growth of the business. Moreover, given the fact that technology is taking over our lives recently. Therefore, digital marketing or using technology in the marketing field has become a must and the only way to make your business stand out among your competitors. Here we have listed five technologies that could transform the marketing field in the coming year. SOCIAL MEDIA PLATFORMS Well, no matter what your business is, using social media as a marketing tool could massively help you grow your brand. When digital marketing started to take over traditional marketing tools the first thing that marketers did hit was... The post TOP 5 MOST TRANSFORMATIVE TECHNOLOGIES FOR YOUR BUSINESS MARKETING appeared first on Hive Innovative Group.
Read moreSep 28, 2019
THE 6 BEST SOCIAL MEDIA MARKETING STRATEGIES TO INCLUDE IN YOUR PLAN
Home - Hive Innovative Group Social media is no longer just a trendy marketing medium, nowadays it became an essential one. Today’s consumers turn to social media to find brands they can trust, look for user testimonials, examples of exceptional customer service and more. Therefore, advertising on social media nowadays has become a favorite for many businesses as it provides both an easy way to connect with your audience as well as a more personal relation with customers. However, as any new technology, social media platforms keep developing and updating to the extent that reaching out became more difficult. You are probably asking what you need to be aware of when preparing to advertise your business on social media platforms in the coming year! Therefore, the below article will guide you through the six main social media strategies and trends that you need to include in your social media marketing plan for the coming year to reach more customers and enhance your connection with your current customers. STORIES AND LIVE STREAMING Social media platforms keep introducing new updates to grab the attention of the audience. Live streaming is one of these new features and technically, it is becoming the new video. When you do... The post THE 6 BEST SOCIAL MEDIA MARKETING STRATEGIES TO INCLUDE IN YOUR PLAN appeared first on Hive Innovative Group.
Read moreSep 22, 2019
HOW TO BUILD YOUR SOCIAL MEDIA MARKETING STRATEGY FOR THE NEXT YEAR
Home - Hive Innovative Group A social media marketing strategy is the sum of everything you are planning to do and hope to achieve on social media. It directs your actions and helps you identify whether your social media marketing is succeeding or failing. The more specific your strategy is, the more effective the outcomes will be. Keep it simple and smart. Do not make your plan so vague and broad that it is unattainable or immeasurable. This article presents 6 essential steps to create a winning social media marketing to keep your brand from sitting on the sidelines in the coming year. SET SMART GOALS First, you need to identify what you exactly want out of your social media plan. No matter what your goals are, always keep in mind that you should set attainable goals. By tackling realistic goals, you can scale your social efforts in a way that is both reasonable and affordable. Eventually, your goals will help you identify everything else including your budget. RESEARCH YOUR AUDIENCE Knowing your target audience well is the key that helps you create the online content that would appeal to them. It is also critical if you want to turn social media followers... The post HOW TO BUILD YOUR SOCIAL MEDIA MARKETING STRATEGY FOR THE NEXT YEAR appeared first on Hive Innovative Group.
Read moreSep 16, 2019
8 Predictions for the Future of AR and VR in Marketing and Advertising
Home - Hive Innovative Group Nowadays augmented and virtual realities have become on everyone’s lips, especially in the advertising and marketing fields. Both technologies can be used to better our lives. However, their benefits are not always clear to everyone, and the predictions for what implementations of AR and VR will look like in the future. Therefore the below shows the most important eight predictions for the future of the AR and VR technologies in both the marketing and advertising fields. CREATING INTERACTIVE EXPERIENCES It is no doubt that both VR and AR are the most innovative forms of storytelling for brands and companies. Both technologies create interactive experiences around branded content. Since traditional forms of advertising and marketing have been less engaging and appealing to the users, and in fact they became out dated. Therefore, users became more interested in innovative experiences rather than traditional ones. Eventually, these technologies will keep developing especially to serve the fields of advertising and marketing. CUSTOMIZING EVERYTHING With the development of AR technology, advertising will no longer exist in specific channels; however, it will become more integrated into our daily lives. Advertising and marketing will use more real-time data based on user preferences and desires... The post 8 Predictions for the Future of AR and VR in Marketing and Advertising appeared first on Hive Innovative Group.
Read moreSep 8, 2019
The Difference Between Augmented Reality And Virtual Reality
Home - Hive Innovative Group AUGMENTED REALITY AND VIRTUAL REALITY IN A NUTSHELL Have you ever dreamed of changing the reality? Or traveling in time? Now all this could be easily achieved! Virtual reality and augmented reality technologies have been remarkably growing in the past years, and conquering many fields beyond just entertainment and gaming. Their impact could be traced in many fields as healthcare, advertising, education and retail. They are mainly used to enhance experiences, engage customers and lower the risks associated with real-world trials. Although these two technologies are similar, yet there are major differences between them. Therefore, this article would not just tackle the similarities but also it will explain the differences between virtual reality and augmented reality. Let us first start by briefly identifying the definitions of both AR and VR. WHAT IS AUGMENTED REALITY (AR)? The word augmented refers to adding or enhancing something. Augmented reality implies the addition of graphics and sounds into our natural world to create an enhanced user experience. AR uses your existing natural environment and simply adds sounds, videos, and graphics to it. Users of augmented reality experience a new and improved natural world where virtual information is used as a tool to provide... The post The Difference Between Augmented Reality And Virtual Reality appeared first on Hive Innovative Group.
Read moreAug 22, 2019
8 THINGS YOU SHOULD KNOW BEFORE HIRING A DIGITAL MARKETING AGENCY
Home - Hive Innovative Group Before knowing what you should ask from your hired digital agency. You need to know why you should hire a digital marketing agency at the first place. They say Give the bread dough to the baker even if he eats half of it, therefore hiring a digital marketing team that is well experienced and skilled would bring your business to the next level. Additionally, a skilled team would efficiently manage your budget. You just need to set the budget and your expectations, and they will handle the rest. Therefore, if you find a good and reputable marketing agency with talented people who understand your business, this would definitely make a huge improvement to your company. Finding a good agency was just the first step, the next step is knowing what to expect from this agency. The below are the eight most important things you need to know before hiring a digital marketing agency What exactly you want to accomplish? Most of business owners want to market their business with a healthy budget, but they do not have any goals or objectives in mind. Therefore, they hire a digital marketing agency without any expectations. You should always avoid this! First,... The post 8 THINGS YOU SHOULD KNOW BEFORE HIRING A DIGITAL MARKETING AGENCY appeared first on Hive Innovative Group.
Read moreAug 3, 2019
7 REASONS WHY SOCIAL MEDIA MARKETING IS ESSENTIAL FOR YOUR BUSINESS
Home - Hive Innovative Group No matter what your business is, using social media as a marketing tool could massively help you grow your brand. According to We Are Social website there are 136.1 Million active social media users in the world, so what are you waiting for. If your business does not have a good social media plan, here are seven valid reasons that would let you immediately have one. IT HELPS YOU BUILD YOUR BRAND IMAGE Whether your business is big or small, your main target is to get your brand name memorable. Especially with hundreds of competitors in the same market, it becomes hard to stand out and get recognition. However, a strong social media presence can get your name known, without struggling. That is to say, social media marketing means maintaining your brand image with less effort. Effective social media strategy helps establish and strengthen your brand image among your customers. In addition, it keeps your audience engaged, enthusiastic and attached to your brand from the comfort of their homes. IT HELPS YOUR BRAND STAY ON TOP OF MIND Given the fact that we all have become too attached to social media, and we became fond of online shopping... The post 7 REASONS WHY SOCIAL MEDIA MARKETING IS ESSENTIAL FOR YOUR BUSINESS appeared first on Hive Innovative Group.
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