Jan 11, 2023
The Ins and Outs of Keyword Research
As the culture of shopping in the UAE continues to shift online, keyword research is an SEO component that small businesses must recognize. Despite its polarizing nature—how much research is too much research?—keyword research acts as a compass for your SEO campaigns. Performed well, keyword research can point your strategy in the right direction and […]
Read moreJan 11, 2023
Digital Marketing Strategy Trends for Startups in 2023
The digital marketing space is ever-changing, and so are the technology and practices that shape it. Whether you’re a small business or an established brand looking to revamp your advertising strategy, knowing and using the latest digital marketing trends has its benefits. If you’re unsure of where to focus your marketing efforts in 2023, this […]
Read moreDec 9, 2022
Popular Lead Generation Digital Marketing Techniques
Most digital marketing strategies share the same goal—to generate new leads. A robust digital presence does an excellent job of attracting online audiences, but turning them into leads is not always straightforward. If your methods aren’t generating the leads you want, this guide will cover five of the most effective lead-generation strategies coming into 2023. […]
Read moreDec 9, 2022
Getting Discovered Quickly Through an SEO Agency in Dubai
Most business owners understand the need for SEO but need help implementing it. Especially for first-timers dabbling in SEO, steps within the process can quickly become lost in translation. However, with 50% of marketers claiming SEO as a top initiative for their brand, it can be tempting to seek strategies elsewhere—unless you can outsource the […]
Read moreOct 6, 2022
7 Ways to Improve Your Off-Page SEO in 2022
Every marketer understands how crucial SEO is. Not only does it make your website more visible, but it also creates more opportunities to convert prospects into customers. On-page SEO is particularly important because it allows search engines to understand your website and whether its content is relevant to a person’s query. Starting with on-page SEO […]
Read moreOct 4, 2022
2022 Social Media Usage Statistics in the UAE
Of all the nations in the world, the UAE has surpassed others by having the highest social media utilization rate relative to its population. According to a new study reported by the Telecommunications and Digital Government Regulatory Authority, the UAE has a usage rate of 106% — the only place on the globe to surpass […]
Read moreOct 4, 2022
The Cost of Hiring an SEO Agency in Dubai
Once associated with the oil and gas industry, the UAE has evolved into a business and marketing powerhouse, drawing international Big Tech partners. Each year, the eCommerce market grows nearly 300% as more Dubai citizens turn toward online shopping. Investing in a robust SEO strategy is one of the best ways to ensure your Dubai-based […]
Read moreOct 4, 2022
The Igloo Primer on Digital Marketing in Dubai
Dubai is the most internet-savvy country in the MENA region, known for trailblazing opportunities within the digital marketing sphere. Considering that of the UAE’s ten million-person population, 78% live in urban centers and many are expatriate working professionals, the demand for digital marketing services is high. So, the biggest challenge for emerging businesses isn’t whether […]
Read moreSep 8, 2022
What is Google Ads Quality Score and Why Does it Matter?
If you’re launching your first pay-per-click (PPC) campaign on Google Ads, knowing how Quality Scoring works is imperative. As you improve your Google Ads, the platform will see that your campaign is legitimate and relevant to consumers. However, Quality Score is only visible to you, the campaign runner, and Google. As such, many advertisers overlook […]
Read moreSep 8, 2022
What is Web 3.0 and What Does it Mean for Your Business?
The modern Internet is 39 years old. It is constantly evolving to support new and innovative technologies while still relying on its original 1983 TCP/IP protocol. The World Wide Web is now in its third generation with Web 3.0. Since its first iteration, Web 3.0 promises to be more than just a static information provider. […]
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