Jasmin Media
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Jasmin Media
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SOCIAL MEDIA MARKETING
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Dec 16, 2021
Volvo: Simplified digital experience in car configuration to improve consumer experience
Founded in 1927, Volvo Cars has become one of the best known and most respected automotive manufacturers in the world. Volvo is currently invested in creating a business model that focuses on a digital-first transformation which provides simplified solutions and technological advances that further their mission to improve customer’s life. We were able to share in this mission by creating a car configurator web solution that was simple, innovative, and efficient in helping customers customise their car online as easy as driving it. Challenges Simplifying a complicated design process Giving consumers a seamless digital experience when designing their car Real time experience of designing your car A comprehensive back-end platform that allowed real time updates Solutions & Results Produced a consistent experience across customization of Volvo Cars A start to finish agile web application where you can build your Volvo Car from engine configuration, to colour, wheels, upholstery, and optional equipment Real time changes that reflected the latest updates while browsing Created a new experience of car configuration Bespoke backend solution that integrates with user experience The post Volvo: Simplified digital experience in car configuration to improve consumer experience first appeared on Jasmin Media.
Read moreNov 11, 2021
Bajaj Qute: brand recall with intent to purchase
David Pieris Motor Company wanted to create mass brand awareness for its new compact Quadricycle, the BAJAJ QUTE, to generate leads and ultimately sales. With this campaign, David Peries aimed to uniquely position its car as a new-age vehicle with the campaign message “A Smart Choice for a Smart Car”. Service Provided Google Paid Search Google Display Ne Advertising Facebook video and lead ads Challenges A new entry to market No previous awareness of the make/brand Identifying the right consumer in the digital space Multi-Lingual Solution Using a “full-funnel” strategy, we aimed to first increase brand awareness among potential customers, then capture people’s intent to learn more and finally encourage them to complete a “interested in purchase” form. We used a variety of ad formats and solutions designed for each stage of the marketing funnel. Subsequently, we used Custom Audiences to reach out to people who had engaged with the brand in the initial stage and encouraged them to take the next step in their purchase journey. We showed this group a lead ad to make it fast and easy to request more information. Finally, DPMC followed up with the leads, who proved to be highly valuable, relevant consumers with high brand awareness and intent to purchase. Results Using a 2-phased approach, we increased brand awareness, drove intent and gathered valuable leads that significantly impacted car sales. The campaign ran from March–September 2019 and delivered: 8-point lift in ad recall (measured by a Facebook brand lift study) 6-point lift in recommendation (measured by a Facebook brand lift study) More than 300 cars sold every month. The post Bajaj Qute: brand recall with intent to purchase first appeared on Jasmin Media.
Read moreSep 24, 2021
Abans PLC: astonishing CPA rate of less than $1
When retail giants Abans PLC decided to refresh their approach to Search & Display Marketing, Jasmin Media’s CRO, web development, PPC & SEO teams combined to deliver a setup that converts 41% better than before with an astonishing CPA rate of less than $1. Challenges Poor Search Visibility for non branded keywords Poor On-Page Optimisation High Cost per conversion Rate Incorrectly set up analytics & conversion tracking codes Low CTR (Click Through Rate) High Cart drop-out rate Solutions & Results Our CRO analysts needed to understand how customers used buyabans.com. We conducted an initial insight phase that involved a range of quantitative and qualitative research techniques, including analysing Abans’s existing PPC and SEO data, and conducting remote user research. Four main areas were identified as having significant opportunities to improve traffic & conversion rates: Mobile Performance On page SEO Category based Landing Pages Tracking Codes Our Website Development, Paid Media & SEO Teams, along with Abans’s internal Marketing & IT teams, worked to incorporate recommendations into the website. During a rigorous six-week testing period, we conducted split-tests across different devices and browsers to benchmark the performance of the updated site. It outperformed its predecessor, delivering a significant increase in sales. Our CRO team is continuing to work with Abans with the aim of continuing to improve the site’s ability to rank high on search engines and convert traffic into sales. The post Abans PLC: astonishing CPA rate of less than $1 first appeared on Jasmin Media.
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