Jump 450 Media on Blog

Jump 450 Media on Blog

Nov 20, 2020

The Impact on Facebook Ads Due to the 2020 Election (and Other External Factors)

By Tom Murray | Managing DirectorFor the past few weeks and months, all eyes were on the Presidential election. There were changes to the way the candidates could promote their ads, and some platforms even banned political ads. But one of the platforms that let pretty much anything go was

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Nov 9, 2020

What is First Time Impression Ratio? Here's Why it’s Crucial to Scaling Facebook Budgets

By: Tom Murray | Managing DirectorFacebook has a bevy of tools for marketers to use to understand the performance of their campaign, and one of the most underutilized of those tools is the Ad Set Delivery Status “Inspect” tab. It doesn’t help its case by being buried as a

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Oct 19, 2020

Digital Ads CAN Drive Mass In-Store Sales

By: Tom Murray | Managing DirectorArticle after article talks about how malls and other brick-and-mortar stores are going out of business left and right due to the Amazon effect, which are certainly true. Those articles then talk about how digital sales are to blame, with more consumers shopping online, which

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Oct 5, 2020

Should you combine or not combine lookalikes on Facebook?

By: Tom Murray | Managing DirectorOver the past 3 years, I’ve audited at least 100 different Facebook accounts for both active and prospective clients, and one of the most common mistakes that I see is around lookalikes. Lookalikes are some of the strongest targeting options for finding new customers

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Sep 30, 2020

Creative Testing’s Output is Learning

By Tom Murray | Managing DirectorWhen I first started out as a media buyer at large agencies 8 years ago, I am ashamed to say that creative was never really at the forefront of any decisions we made on the buying side. Everything was about the metrics - CPCs, CTRs,

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Sep 21, 2020

Are you overspending on retargeting campaigns? Most likely, YES!

By: Tom Murray | Managing DirectorRetargeting is one of the best forms of direct response advertising from an efficiency perspective. It tends to drive the best return-on-ad-spend (ROAS) and the lowest cost-per-acquisition (CPA). Because of this, most advertisers pump as much money as they can into retargeting until they reach

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Sep 14, 2020

Mobile Advertisers Can Take a Breath: IOS 14 Changes Delayed

By: Tom Murray | Managing DirectorEarlier this month, Apple delayed their new privacy policy that was set to roll out for iOS 14. When this was announced during the summer, the entire advertising community was up in arms about the changes, thinking that it would be the death of mobile

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Apr 27, 2020

Three Advanced Lookalike Strategies to Increase Facebook Performance

By: Tom Murray | Managing DirectorLookalike audiences have been the bread and butter targeting option that put Facebook on the map years ago by being able to take your own data and finding similar customers at scale with relative ease. It became so widespread that almost every digital platform has

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Mar 30, 2020

Check these RIGHT NOW to make sure you aren’t wasting money on your campaigns

By: Tom Murray | Managing DirectorWe’ve audited over 100 accounts over the past few years, and time and time again we see similar things across accounts that are extremely wasteful. These are a few of the simple things to take a look at right now to ensure you are

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Mar 23, 2020

Why Mobile App Tracking is an Absolute Must for All Mobile App Advertisers

By: Tom Murray | Managing DirectorAt Jump, we have a wide variety of mobile app clients, and we’ve found that without mobile app tracking, you might as well not even try to run any paid acquisition campaigns and expect to be able to measure what worked and what didn't.

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