Jump 450 Media on Blog

Jump 450 Media on Blog

Sep 21, 2020

By: Tom Murray | Managing DirectorRetargeting is one of the best forms of direct response advertising from an efficiency perspective. It tends to drive the best return-on-ad-spend (ROAS) and the lowest cost-per-acquisition (CPA). Because of this, most advertisers pump as much money as they can into retargeting until they reach

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Sep 14, 2020

By: Tom Murray | Managing DirectorEarlier this month, Apple delayed their new privacy policy that was set to roll out for iOS 14. When this was announced during the summer, the entire advertising community was up in arms about the changes, thinking that it would be the death of mobile

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Apr 27, 2020

By: Tom Murray | Managing DirectorLookalike audiences have been the bread and butter targeting option that put Facebook on the map years ago by being able to take your own data and finding similar customers at scale with relative ease. It became so widespread that almost every digital platform has

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Mar 30, 2020

By: Tom Murray | Managing DirectorWe’ve audited over 100 accounts over the past few years, and time and time again we see similar things across accounts that are extremely wasteful. These are a few of the simple things to take a look at right now to ensure you are

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Mar 23, 2020

By: Tom Murray | Managing DirectorAt Jump, we have a wide variety of mobile app clients, and we’ve found that without mobile app tracking, you might as well not even try to run any paid acquisition campaigns and expect to be able to measure what worked and what didn't.

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Mar 16, 2020

By: Tom Murray | Managing DirectorFacebook is often hailed for its ability to drive direct response, but it’s easy to forget that it can also be used for mass awareness and reach, as the largest social network with over 2.5 Billion people worldwide. And with over 85% of

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Feb 24, 2020

By: Tom Murray | Managing DirectorAt Jump, we specialize in hyperscaling companies revenues by marrying the art of storytelling with the science of media buying. Over the past few years, we’ve seen the good, the bad, and the ugly of business trying to scale to new heights. We’ve

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Feb 18, 2020

By: Tom Murray | Managing DirectorIn lieu of all of the issues with Facebook and the elections in the past, Facebook opened up their ads to a transparent ad library for all political advertisers. This under the hood look allows anyone to see what ads any of the candidates are

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Feb 12, 2020

By: Tom Murray | Managing DirectorFacebook and Google are the juggernauts of the advertising industry, and each earnings report from them allow us to look under the hood at how well they are doing, but also potential strategy shifts in the future. Let’s take a deeper dive.Facebook:The

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Feb 10, 2020

By: Tom Murray | Managing DirectorIn one of our previous posts, we talked about what customer lifetime value (LTV) is, and how to calculate it. But after you have the number, now what? How can you act on the findings? Here are five ways you can use your LTV analysis

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