Dec 2, 2022
A Win for the Dawgs!
On the eve of the SEC Championship game, Kaptiv8 is declaring victory for the Georgia Bulldogs. The Pantone company – the world’s leading authority on color trends – has announced the color of the year for 2023: Viva Magenta. Is it any coincidence that this color is nearly identical to...Read More > The post A Win for the Dawgs! appeared first on Kaptiv8.
Read moreNov 9, 2022
What’s Your Game Plan?
It’s late in the game. 51 days until 2023 to be exact. Have you established a solid marketing plan for next year? Sure, you could just toss up a hail mary, but we all know how those usually work out… Don’t punt yet! There’s time to craft a winning game...Read More > The post What’s Your Game Plan? appeared first on Kaptiv8.
Read moreNov 2, 2022
Kaptiv8 launches new website for Downtown Athens
Kaptiv8 is proud to announce the launch of a new website to support and promote Downtown Athens – ‘DT ATH’, or more formally, the Athens Downtown Development Authority – which can be found online at downtownathensga.org. It was designed to coincide and align with DT ATH’s recent rebranding and wayfinding...Read More > The post Kaptiv8 launches new website for Downtown Athens appeared first on Kaptiv8.
Read moreOct 26, 2022
Marketing in an Economic Downturn
Recession is a scary word. Used in hushed tones and worried glances, seemingly just uttering the word will bring one about. Economists will try and soften the blow by using words like “pullback” or “downturn” to not immediately scare the market or the general public, but at the end of...Read More > The post Marketing in an Economic Downturn appeared first on Kaptiv8.
Read moreOct 25, 2021
Missed, but not lost: The importance of retargeting
Missed connections. We’ve all had them. Craigslist has certainly seen its fair share of hopeful rekindlings. But what happens when it’s a brand that missed the connection? When 97% of a website’s visitors don’t buy anything, how do you pivot your messaging and strategy to retarget these consumers? By undertaking...Read More > The post Missed, but not lost: The importance of retargeting appeared first on Kaptiv8.
Read moreJul 8, 2021
Effective Storytelling Through Social Media
No matter who you are, what you do, where you are located, or how long you’ve been around, everyone has a story to tell. At the core of who we are as humans is an inherent need to connect with others, to share our emotions and thoughts, and try and...Read More > The post Effective Storytelling Through Social Media appeared first on Kaptiv8.
Read moreJun 23, 2021
How To Keep Up Your Rankings with Google’s Latest Algorithm Update
Page rankings and SEO. Seemingly the hottest topic in marketing and advertising today, but how does ranking higher affect your business? How do you even get your page to rank? These are the questions marketers and advertisers have to answer to secure their clients’ success in today’s evolving digital landscape....Read More > The post How To Keep Up Your Rankings with Google’s Latest Algorithm Update appeared first on Kaptiv8.
Read moreJun 8, 2021
Engaging Your Audience with Video Marketing
In a crowded digital world, brands have to scratch, fight, and claw their way through the clutter to even just be recognized by consumers–much less convert them. For years social media has been the quickest way to meet audiences where they are. By entering feeds and snagging just a moment...Read More > The post Engaging Your Audience with Video Marketing appeared first on Kaptiv8.
Read moreJul 2, 2020
Web 101: Managed WordPress hosting & monthly maintenance
Everyone knows what the user-facing side, or the frontend, of a website looks like and how it functions. This is where all the images, text, backgrounds, menus, and color scheme come together to create the user experience. However, that frontend side is supported by what we call the backend. This...Read More > The post Web 101: Managed WordPress hosting & monthly maintenance appeared first on Kaptiv8.
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