Keel Over Marketing on Blog

Keel Over Marketing on Blog

Aug 24, 2020

Google Ads looks to be testing a new way for organisations to capture customer information with lead form extensions enabling them to compete with social advertising’s Lead Generation campaigns. We first heard about this last year through our Google Premier Partner representatives and now it seems that they are finally rolling this out for advertisers to use. When creating a […] The post New Lead Form Extensions in Google Ads appeared first on Keel Over Marketing.

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Nov 18, 2019

As Search Engine Marketing (SEM) specialists we’re starting to see a lot of search volume for terms such as “is it worth using a marketing agency for PPC/SEO?” and if you’re reading this blog then you are probably looking for the answer yourself. So let’s begin by running through the pro’s and con’s of hiring an in-house marketing team. Pros […] The post Is it worth using a marketing agency for PPC/SEO? appeared first on Keel Over Marketing.

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Aug 24, 2019

Click Fraud is said to be one of the biggest threats to PPC advertisers today, yet the general awareness on the subject is still limited. It’s estimated that fraudulent clicks on online adverts are costing companies around the world billions of pounds collectively, with fraudsters themselves becoming increasingly savvy in their techniques to line their pockets. For PPC advertisers, the […] The post Being Aware of Click Fraud appeared first on Keel Over Marketing.

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May 24, 2019

Last week Google announced new Google Ads features at the Google Marketing Live event. In case you missed any of the coverage from the event, we have added our main highlights:   New bidding controls New automated bidding controls offer more customisation for more precise bids. So what has been added? Campaign Level Conversion Settings: Advertisers will be able to […] The post Our Top 10 Highlights From Google Marketing Live 2019 appeared first on Keel Over Marketing.

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Mar 24, 2019

Every year there are always new buzzwords that most digital marketers come across. Through our research and expertise in the industry we have selected the top trends for 2019.   AI Machine Learning Experts believe AI will add nearly £12 trillion to the global economy by 2030, and 20% of companies are already planning to incorporate AI throughout their companies […] The post Top Marketing Trends For 2019 appeared first on Keel Over Marketing.

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Mar 1, 2019

Finding the balance between maximising conversions and limiting cost per conversion is tricky. Limiting your spend will lose conversions and maximising conversions might end up going over budget. To find the balance, look at the areas that need improvement. Usually on Facebook, Instagram and other social media platforms, these areas include; undefined goals, limited distribution, incomplete tracking and optimisation. These […] The post Maximising ROI For Social Media appeared first on Keel Over Marketing.

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Jan 15, 2019

2018 was without a doubt the best year in Keel Over Marketing’s history we recorded record growth currently sitting at 70.8% against 2017. When viewed against the industry growth rate of 4.8% it’s understandable that we were extremely pleased with these figures. However, it is not just growth we have been recording, we have entered and been nominated for a […] The post 2018 Highlights – Keel Over Marketing appeared first on Keel Over Marketing.

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Dec 11, 2018

Discover – Shop – Buy! It is safe to say that the internet has completely changed the way that we shop and interact businesses. Even the users who don’t shop online frequently will search online for products, prices and availability before leaving the house to head to the shops. We now have access to a world of products and services […] The post Grow Your Business & Your Sales With Instagram Shopping appeared first on Keel Over Marketing.

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Jun 24, 2018

When choosing an agency to work with, it is important to feel comfortable with their level of expertise and know that you are in safe hands. Google Premier Partner Agencies are agencies that Google deems to have the highest quality of work. Their work will be reviewed and analysed by Google in great detail in order to gain the Google […] The post Why You Should Be Using a Google Premier Partner Agency appeared first on Keel Over Marketing.

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Mar 12, 2017

Where and when should you be using questions and answers The post Where to Place Questions and Answers for Good SEO Visibility appeared first on Keel Over Marketing.

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