Have anyone tried Reels yet?

For those that are doing social media management, these are good tips!

There are many great strategies and information here for the agency owners. The one thing I do not really agree with is starting with paid search ads first instead of running paid social ads. After running Facebook ads for a while now and seeing how it can give results to my clients even with a small budget, I truly believe that running social ads is the fastest way to start, test, and scale your campaign. No doubt search ads are important - we should always have as many channels as possible of course - but social ads such as Facebook ads have been proven to work quickly with great results, consistently, especially for Small Medium Enterprise.

This is some ads example run by companies. I noticed that for the ad copies, they used shot form type of copywriting which is just a couple of lines. They used the creatives (videos or pictures) to do most of the talking for the ad. I think this could be alright if you are already a big established brand where the moment you tell the brand name, people roughly know what you do. If you are a Small Medium Enterprise with relatively low brand awareness, ad copies still need to be able to give enough context for people to read and understand the business. It also depends a lot on the industry as well. If you look at the experts industry (Gurus, coaching, training, etc), most of the copy used is medium to long-form copywriting. This can be used as a good guideline when running ads but at the end of the day, it still depends on the business and industry itself. One thing for sure, the creatives are very important to grab people's attention!

More Social Media Image and Video Sizes Cheat Sheet!