In addition, Twitter’s tagline will change from “It’s what’s happening” to “It’s what happened several minutes ago when I started reading this tweet.”

Dear Santa, Per my last Christmas list…

No one: Copywriters with a holiday brief: ’Tis the season for [whatever the brand does]

When writing brand guidelines, get specific. What’s your brand’s personality? Are you Anderson Cooper on New Year’s Eve or Andy Cohen?

When Illustrator crashes but you hadn’t saved your files