Kobe Digital | Agency Vista

Kobe Digital

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Kobe Digital

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Founded 2015 · Los Angeles, CA  · https://www.kobedigital.com/

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SOCIAL MEDIA MARKETING

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Apr 22, 2021

Why You Shouldn’t Overlook Email in Your Marketing Mix

More business is happening online now than ever before thanks to the global disruption of physical commerce in the last year. Consequently, businesses have also increased spending on digital advertising. According to PwC’s 2020 IAB Internet Advertising Revenue Report, digital ad spend increased by 11.7 percent and 28.7 percent in Q3 and Q4 respectively, and […] The post Why You Shouldn’t Overlook Email in Your Marketing Mix appeared first on Kobe Digital.

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Apr 11, 2021

Responsible Data Management

The post Responsible Data Management appeared first on Kobe Digital.

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Mar 30, 2021

The Business Impact of Building a New Website

The widespread digital transformation of the past year due to lockdown restrictions means that more business is happening online than ever before. In fact, in a 2020 McKinsey & Company study, respondents reported that 80 percent of their customer interactions are now digital in nature, a three-time increase from before the pandemic and global economic […] The post The Business Impact of Building a New Website appeared first on Kobe Digital.

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Mar 4, 2021

Optimizing Visitor Experience in the Age of the Digital-First Consumer

Rapid digital transformation was the theme for countless businesses last year in the wake of the shift to widespread remote work. Organizations were forced to transfer their previously in-person services online or accomodate a sudden influx of traffic to their existing digital systems with little or no time to prepare the infrastructure. Many were, in […] The post Optimizing Visitor Experience in the Age of the Digital-First Consumer appeared first on Kobe Digital.

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Dec 4, 2020

How Brands Can Evaluate ROI for Digital Media

At a time when brands have more consumer touchpoints than ever before, they’re constantly inundated with feedback on their digital marketing. But what’s the value of a like, share, or comment? Is this sort of engagement actually leading to higher conversion rates, customer retention, and other concrete indicators of performance? The post How Brands Can Evaluate ROI for Digital Media appeared first on Kobe Digital.

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Nov 24, 2020

How to Recession-Proof Your Marketing

The post How to Recession-Proof Your Marketing appeared first on Kobe Digital.

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Nov 17, 2020

The Evolution of Direct Response Advertising in the Digital Era

The barriers between brands and consumers are toppling. Consumers no longer want strictly transactional relationships with the brands they love – they want to feel like valued stakeholders, which requires frequent engagement across multiple platforms. The post The Evolution of Direct Response Advertising in the Digital Era appeared first on Kobe Digital.

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Nov 11, 2020

How Brands Can Make the Most Out of Creative Content

The relationship between brands and consumers has undergone a fundamental shift in recent years ‒ it’s far more personal, interactive, and sustained. This means brands have to develop content that consumers regard as authentic and trustworthy, while creatively using the ever-multiplying digital platforms to deliver it in a way that communicates their values and generates healthier return on ad spend (ROAS). The post How Brands Can Make the Most Out of Creative Content appeared first on Kobe Digital.

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Oct 24, 2020

How Digital Personalization Builds Trust and Loyalty

Nobody wants to feel like a number. Companies that don’t have a robust online presence are putting themselves at a severe disadvantage because they’ve drastically limited the number of touchpoints they have with their customers. However, the nature of digital interaction is always evolving – mere accessibility is no longer enough for consumers who are increasingly demanding products, services, and experiences that are tailored to their specific needs. The post How Digital Personalization Builds Trust and Loyalty appeared first on Kobe Digital.

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Oct 2, 2020

Why Brands Should Build Content-First Websites

The most streamlined and visually arresting site won’t matter if consumers aren’t fully engaged with the content they’re encountering. Brands should build the design, layout, and navigation of their websites around content and not the other way around. However, a content-first approach to web design doesn’t imply that content should be emphasized at the expense of design. The post Why Brands Should Build Content-First Websites appeared first on Kobe Digital.

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