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We create digital brand stories and craft killer experiences. At Kworq, we live by story-driven design. From the start of any project, we’re thinking about who our story needs to reach, where it will be shown, and who will empathize with our woven narrative. We've successfully applied this thinking across multiple disciplines with our clients. A brand story designed to reach audiences is no longer a 30 second spot - it’s a website, a video campaign, online interactions, and personalized experiences. Our work builds engagement, brand awareness, and increases returns.

Morning routines aren’t new, but for many of us, they feel a bit too extreme. Check out our latest blog post to learn the secret behind tailoring a morning routine that'll actually work for you.

#selfcare #morningroutine #NewYearResolution 
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And just like that, quite the historic year is coming to an end. Check out our latest blog post covering our favorite marketing campaigns of 2020 that capture humanity's triumph.

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The holidays are back, and boy, do they look different! Check out our latest blog post to learn how you can get creative and keep the holiday cheer alive this season. ⁣⁣⁣⁣

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RT @Adweek: Spotify is expanding its popular year-end data feature to advertisers for the first time with a comprehensive look at the liste…

RT @agencyspotter: A huge congrats to all that made our Top 30 #NYC Digital Agencies Report!

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Set Yourself Up For Success this Year Written by: Sahil Dhaliwal Quick! Relax your shoulders, inhale a fresh breath of air through your nostrils, close your eyes and enjoy the exhale. Feels refreshing right? Even if just for a second?  Incessant notifications, emails, &#38; alerts keep us plugged in, but also send us into hyperdrive without our notice. So, do we rest &#38; recharge enough for these “work hard play hard” lives we lead? Is there such a psychological launchpad from which we feel energized to tackle each day? Enter: the Morning Routine.  Countless studies have shown how morning routines are beneficial not just to our mental health but also to our productivity. We face unprecedented levels today. Especially with our current global pandemic, social isolation &#38; work from home, we may have added stress we don’t even notice. Now more than ever, we need routine: to help manage stress, keep our body’s energized and our minds proactive.  Morning routines aren’t new &#8212; many successful people swear by them&#8212; but for many of us, they just feel a bit too extreme (getting up at 4 am to run 5k? No thanks.) With our deadline filled workdays and packed calendars, getting<a href="https://kworq.com/blog/morning-routine" class="more_link more_link_dots"> &#8230; </a>
The post <a rel="nofollow" href="https://kworq.com/blog/morning-routine">A Morning Routine That&#8217;ll Actually Work For You</a> appeared first on <a rel="nofollow" href="https://kworq.com/blog">Kworq Blog</a>.

Kworq Blog

A Morning Routine That’ll Actually Work For You

Reflecting on Resilience through a Turbulent Year Written by: Sahil Dhaliwal And just like that, quite the historic year is coming to an end. 2020 may always be remembered for its global Covid-19 pandemic and the devastation that followed, but the good news always shined through. Even amidst unprecedented hardship, humanity (&#38; our environment!) persevered through collaboration, creativity, empathy, self-discovery and resilience. If 2020 has taught us anything, it’s that even the smallest acts create an impact. And like us, leading marketing teams have noticed, reflecting humanities triumph, no matter how small, in some of our favorite marketing campaigns of 2020.  Coors Lite &#124; #CouldUseABeer When a viral photo of a quarantining 93-year-old, Olive Veronesi, with an “I need Beer!” sign in her window took the internet by storm, Coors Lite seized the perfect opportunity to raise brand awareness and help a fan out by sending her 10 packs of beer. Their impact didn’t stop there; in fact, Coors Lite felt inspired to create their #CouldUseABeer campaign to boost morale amongst its audience, offering free beers to users who nominated someone (or themselves) alongside the hashtag, up to its 500,000 limit.   Coors Lite fully embraced the global pandemic for the<a href="https://kworq.com/blog/marketing-campaigns-we-loved-in-2020" class="more_link more_link_dots"> &#8230; </a>
The post <a rel="nofollow" href="https://kworq.com/blog/marketing-campaigns-we-loved-in-2020">Marketing Campaigns We Loved in 2020</a> appeared first on <a rel="nofollow" href="https://kworq.com/blog">Kworq Blog</a>.

Marketing Campaigns We Loved in 2020

How to Get Creative and Keep the Holiday Cheer Alive Written by: Sahil Dhaliwal As we begin to close out and reflect on yet another year, many of our opinions fall unanimous in that 2020 was such a profoundly difficult year, ranging from incredibly inconvenient to absolutely traumatic. However, by navigating through such stark changes in our daily lives, many have become attuned to what is really important in their lives, how much we take advantage of unknowingly, and just how much we have to be grateful for. Though the roll out of vaccines is enough to restore hope for the new year, the holidays are now full swing ahead &#8212; and many of us will be tasked to reconcile our usual enthusiasm and cheer with our new reality. It is said adversity breeds creativity, and whether we cannot have as large of gatherings this year or see all of our loved ones &#8211; there are plenty of ways to stay connected.  Gift Giving Gift giving is arguably one of the largest aspects of the holiday season. We’re inundated with end-of-the-year sales, and the expectations for better gifts tends to grow as we get older. This year, however, the industry<a href="https://kworq.com/blog/navigating-holidays-amidst-pandemic" class="more_link more_link_dots"> &#8230; </a>
The post <a rel="nofollow" href="https://kworq.com/blog/navigating-holidays-amidst-pandemic">Navigating the Holidays Amidst the Pandemic</a> appeared first on <a rel="nofollow" href="https://kworq.com/blog">Kworq Blog</a>.

Navigating the Holidays Amidst the Pandemic

Why Capitalizing “Black” Is Important News for the Advertising Industry We’re in the midst of major social upheaval. There are the very visible indicators: cities dismantling statues honoring Confederate soldiers and painting “BLACK LIVES MATTER” on prominent streets. Then there are those less noticeable signs that the times are changing. The proof is in the letter ‘B’ in “Black.” In the past few weeks, newspapers across the country have changed their style guides to capitalize the word when describing people or things in a racial, ethnic, or cultural sense, arguing it’s a designation not unlike “Latino,” “Asian,” and “European.” That designation is practically canon now, with AP this past Juneteenth announcing it’ll update its influential style guide accordingly.  It’s a sea change that happened practically overnight, before which activist groups and Black-led publications were among the few using and advocating for the capitalization. It also highlights the rapid changes language—in English and beyond—is undergoing, as the modern world grapples with centuries of racism and inequality.  Language Confers Respect Those advocating for capitalization see language as a reflection of power structures. As early as the 1890s, W.E.B. Du Bois argued that “eight million Americans are entitled to a capital letter.” Capitalization<a href="https://kworq.com/blog/whats-in-a-letter" class="more_link more_link_dots"> &#8230; </a>
The post <a rel="nofollow" href="https://kworq.com/blog/whats-in-a-letter">What’s in a Letter?</a> appeared first on <a rel="nofollow" href="https://kworq.com/blog">Kworq Blog</a>.

What’s in a Letter?

We did it! With your help we&#8217;re this year&#8217;s People&#8217;s Voice Winner for Digital Campaigns in the Webbys Awards! Bad Reviews started as a revolt against stale perfume ads. With our client Etat Libre d&#8217;Orange, we channeled their rebellious spirit to roll out a campaign unlike any other. Check out the Story Behind the Build, a feature from the Webbys on how we came to the idea in the first place. For us, &#8220;the ambiguity was decadent. The self-deprecation was irresistible.” THE STORY BEHIND THE BUILD And check out Creative Director Guy Peires&#8217; five-word speech. TL;DR: We have a bad review to post ourselves. WATCH OUR FIVE-WORD SPEECH &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; More About Bad Reviews How to Sell Perfume with Negative User Testimonials The Science of Story and Bad Reviews BACK TO BLOG HOME
The post <a rel="nofollow" href="https://kworq.com/blog/we-won-a-webby">We Won a Webby!</a> appeared first on <a rel="nofollow" href="https://kworq.com/blog">Kworq Blog</a>.

We Won a Webby!

Make Them Go “Ooh” and “Awww” When Nanit first introduced its baby monitor, it made waves in the tech space. A little white square that hangs over your baby’s crib, the camera collects crucial data parents usually jotted down in a notebook, groggily: their baby’s sleep patterns. Using computer vision and deep learning, it delivers insights every morning like a personal sleep coach.  It was a product almost as miraculous as childbirth (sorry, moms—almost!), and made Nanit the “Tesla of baby monitors” and one of Time Magazine’s best inventions in 2018. Flying high, Nanit came to us to help manage some growing pains.  The first was operational. Nanit had to deal with a lot of freelancers for their marketing needs. Onboarding so many so often meant less time devoted to strategy and product development. It also created an incoherent design language. So our first order of business involved streamlining. We became a regular collaborator on all manners of assets going out. From video to social media to physical store displays, we wanted to make sure the brand stayed consistent, clear yet concise about the products’ innovations, and, of course, beautiful.  The other growing pain revolved around the fact that, several<a href="https://kworq.com/blog/nanit-empathy-tech" class="more_link more_link_dots"> &#8230; </a>
The post <a rel="nofollow" href="https://kworq.com/blog/nanit-empathy-tech">How to Bring Empathy Into the Tech Space</a> appeared first on <a rel="nofollow" href="https://kworq.com/blog">Kworq Blog</a>.

How to Bring Empathy Into the Tech Space

We’re all at home scrolling, but not equally across platforms You may remember your initial horror seeing your phone’s screentime app report your first week of #lockdown life. Eye-watering increases in time spent on our devices reflected a new reality in online consumption. Almost two months into lockdown across much of the country, we’re starting to see sustained changes in behavior, particularly on social media channels.  The formula is simple: more time at home means more time on screens. And without the prying eyes of coworkers or teachers, that means more idle time for social media. Worldwide, 44% of respondents are reporting more time on the platforms. Here are some of the changes we’re seeing on each platform: Twitter: More News, Less Engagement The platform’s self-professed “extremely online” people may call it a “hell site,” but Twitter’s more popular than ever. That’s because the site remains an important source for up-to-the-minute information. When new policies are enacted seemingly every other day, people aren’t waiting for their favorite news app to update. That usage jumped 23 percent in March over last year. That barely affected advertising growth, however, as the site saw a 20 percent dip in revenue in the same<a href="https://kworq.com/blog/social-media-covid" class="more_link more_link_dots"> &#8230; </a>
The post <a rel="nofollow" href="https://kworq.com/blog/social-media-covid">4 Social Media Trends to Keep an Eye On</a> appeared first on <a rel="nofollow" href="https://kworq.com/blog">Kworq Blog</a>.

4 Social Media Trends to Keep an Eye On

Our Bad Reviews campaign, done for État Libre d’Orange, is in the running for the best Digital Campaign for Advertising, Media &#38; PR in the Webby Awards! Known for its unusual scent names, the fragrance brand approached us with a simple brief: anything but another sexy perfume ad. So we got risky, not risqué, sourcing bad reviews of their fragrances. The result was a head-turning social media campaign that set État apart from the rest of the industry. &#160; We need your help to win. Please consider supporting us by voting for our campaign! (&#38; don&#8217;t forget to verify that email if you do 😘) VOTE NOW &#160; More About Bad Reviews How to Sell Perfume with Negative User Testimonials The Science of Story and Bad Reviews BACK TO BLOG HOME
The post <a rel="nofollow" href="https://kworq.com/blog/bad-reviews-webbys">We&#8217;re Up for a Webby!</a> appeared first on <a rel="nofollow" href="https://kworq.com/blog">Kworq Blog</a>.

We’re Up for a Webby!

Yes, You Read That Right: A Case Study of État Libre d&#8217;Orange Cannes Lions and the Clios are cancelled, but that shouldn’t stop us from showing off award-worthy work. Our creative director already alluded to this campaign earlier this year, but let’s do a deep dive into some of our most audacious work yet: the “Bad Reviews” campaign with the luxury perfume État Libre d’Orange. They approached us with a simple brief: help their fragrance break into the U.S. market. There was just one catch. “Please, for all that is holy, don’t turn it into another sexy perfume ad.”  One quick Google search and you’ll know that they were talking about. In Europe, they were known for their unique approach to perfume. Names like “I Am Trash” and outrageous-yet-tantalizing fragrance descriptions have given their products cult status. In a nod to that spirit, we went with our own bold approach.  Let’s say we got risky, not risqué. Instead of sultry models, we went with heavily clothed early-modern European art subjects. Instead of sensuous taglines, we mined the richest sources for copy: user reviews. And not just any user review. Bad ones. Comments that, if they weren’t outright insulting the fragrance,<a href="https://kworq.com/blog/etat-bad-reviews" class="more_link more_link_dots"> &#8230; </a>
The post <a rel="nofollow" href="https://kworq.com/blog/etat-bad-reviews">How to Sell Perfume with Negative User Testimonials</a> appeared first on <a rel="nofollow" href="https://kworq.com/blog">Kworq Blog</a>.

How to Sell Perfume with Negative User Testimonials

Upgrading the Birthday Card in the Age of Social Distancing It’s Week 3 of remote work at Kworq. It’s required changes to all aspects of typical office life, from meetings to happy hours. Another part that’s required improvising? The humble birthday card.  Across the country, people are finding ingenious ways to say “happy birthday!” albeit at a proper distance. Here’s one surprise birthday party that’s strikes a balance between sweet and Is-This-Black-Mirror dark humor: And here’s a moment when an entire apartment building joins in on the fun (get your tissues!!). At Kworq, we’ve had two birthdays during this shelter-in-place period. For our video producer Joaquin, it meant showing off our TikTok moves to Justin Bieber’s “Yummy.”  For our project manager Eurah, a mini rave to Yaeji’s “Raingurl.” Sending well wishes required more coordination than you’d need asking your desk neighbor if they’ve signed a card. But in unprecedented times, we welcome anything that lifts spirits. Kworq and Covid-19:  &#160; Keeping Your Client Happy During Coronavirus Dispatches from Home During Coronavirus BACK TO BLOG HOME
The post <a rel="nofollow" href="https://kworq.com/blog/pandemic-birthdays">How to Wish Your Coworkers Happy Birthday During a Pandemic</a> appeared first on <a rel="nofollow" href="https://kworq.com/blog">Kworq Blog</a>.

How to Wish Your Coworkers Happy Birthday During a Pandemic

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