Lead Horse Marketing on Blog

Lead Horse Marketing on Blog

Mar 7, 2020

Lead Horse Marketing What is SEO Meta Data and Why Is It Important? You’ve heard it here, you’ve heard it there, you’ve heard it from any SEO agency: (USEFUL) content is an essential ingredient for modern Search Engine Optimization success. You can never have too much of it (unless it provides no utility for the user), and even just a dash of it in certain areas will make… What is SEO Meta Data and Why Is It Important? Amie Baumwell

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Oct 2, 2019

Lead Horse Marketing Google Search Update: September 2019 Every month, our SEO team looks back on the previous months to determine wins, losses, and what strategies can be improved going forward for clients. One big factor that impacted our team during September was the latest Google core algorithm update. The core algorithm update before this one took place in June and shook things… Google Search Update: September 2019 Amie Baumwell

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Aug 2, 2019

Lead Horse Marketing SEO Website Audits: The Top Technical Items We Run Into When it comes to optimizing your website for search, there are several factors you need to think about. Opinions will vary on what thing is the most important to tackle in that moment. Most will agree, however, that the first thing you MUST do is review and fix the technical aspects of your website. You… SEO Website Audits: The Top Technical Items We Run Into Amie Baumwell

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Jun 3, 2019

Lead Horse Marketing Google Search Algorithm Update: June 3, 2019 In an almost unprecedented move, Google pre-announced (on June 2nd) that a broad core algorithm update would take place today, on June 3rd. The last core update took place in March 2019, but it was not pre-announced. Usually, Google rolls out its broad core updates every few months and reacts to speculation after the fact… Google Search Algorithm Update: June 3, 2019 Lane George

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Apr 18, 2019

Lead Horse Marketing Google vs. Facebook Real Estate Leads: Which Is Better? Whether you’re growing a real estate business for the first time or looking to rejuvenate a decades-old enterprise, you’re probably considering some form of paid lead generation. Most likely, as it does with so many other real estate agents hoping to get more qualified prospects, the question then becomes: Google or Facebook? This is, as… Google vs. Facebook Real Estate Leads: Which Is Better? Lane George

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Mar 18, 2019

Lead Horse Marketing Get More Seller Leads by Making This One Change You already know that sellers are the bedrock of your business. Sure, you need buyers to generate the sales that pay your bills, but it’s not buyer willingness that kicks off the entire real estate cycle; it’s seller availability. Without sellers creating that inventory, your biz is toast. Which is why you need a constant… Get More Seller Leads by Making This One Change Lane George

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Feb 28, 2019

Lead Horse Marketing Realtor.com Ads vs. Pay-Per-Click: Which is Better? If you are looking to market your real estate business online, you’ve likely heard all about niche marketing. Niche marketing is based on the premise that if you concentrate on a small segment of the market and become an expert in that one area, you can “own” that slice. In this article, we are defining… Realtor.com Ads vs. Pay-Per-Click: Which is Better? Lane George

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Jan 30, 2019

Lead Horse Marketing Google Automated Bidding (Target ROAS Bid Strategy) or Manual Bidding? As a leading PPC Management Agency, we often hear the following question: Does manual (human-based bidding) or automated (algorithm-based bidding) get you better results in Google Ads? Why do these questions persist? We are constantly confronted with articles on the efficiencies of automated bidding both from an ROI and time-management perspective, and yet manual bidding… Google Automated Bidding (Target ROAS Bid Strategy) or Manual Bidding? Amie Baumwell

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Jan 28, 2019

Lead Horse Marketing Do Zillow Leads Work? When it comes to advertising for real estate agents in the digital era, people usually fall into one of two distinct camps. Some people prefer to advertise on a site like Zillow, thanks to the fact that it’s dedicated to the actual industry that they’re operating in. The theory is that because Zillow operates exclusively… Do Zillow Leads Work? Lane George

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Jan 26, 2019

Lead Horse Marketing Amazon Advertising: How to Use Sponsored Brand Ads Amazon advertising can be incredibly successful when done correctly. Learn how to use one tool – sponsored brand ads, from a leading Amazon advertising agency: Sponsored Brand Ads (formerly Headline Search Ads, or HSAs) are ads that appear across Amazon, including search results. They promote both your brand and individual products that you choose to… Amazon Advertising: How to Use Sponsored Brand Ads Lane George

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