Nowadays, remarketing is getting more popular in the e-commerce sector and for good reasons too. It is fast becoming the best way to generate leads from traffic to your site. Targeted ads are the traditional way of advertising for most e-commerce websites. However, the click-through rates and conversion rates on the adverts are a challenge […] The post A Beginners’ Guide to Remarketing – How It Can Help Lead Generation first appeared on Lehrmann London.

Local SEO has been growing in terms of its use lately. If you are new to it, the best way to describe the process of local search engine optimization is as… “An effective way to market your business online and reach local customers at the exact time they are looking for them”. In other words, […] The post The 3 Biggest Benefits Of Hiring A Local SEO agency first appeared on Lehrmann London.

If you talk to any marketer, you will get an endless amount of thoughts on online branding – and how it is the most significant thing that you can do for your company. In times when the online marketing world is getting more and more advanced, standing out from the crowd and allowing your customers […] The post Online Branding: Why Your Brand Is More Important Than Ever first appeared on Lehrmann London.

This year is definitely an exciting one for search engine optimisation. Just like the previous years, there is a lot of new things appearing on the horizon. There are more than 200 factors in Google’s algorithm, making SEO a complex science. However, it is not how much one needs to know that makes it really […] The post Search Engine Optimisation: 5 Massive SEO Trends That Dominate In 2018 first appeared on Lehrmann London.

When it comes to your business branding, having a branding board makes a lot of sense. Not only does it serve as a quick, one-stop reference guide or reminder of the visual side of your branding, it’s also an essential tool for your outsourcers and printers. So, what is a branding board and why do […] The post Why your business needs a branding board first appeared on Lehrmann London.

Cornerstone articles provide an essential SEO role in your overall website strategy. They’re designed to be the first port of call for your website visitors, providing crucial information about what you and your business are about – your key reason for why you do what you do. However, lots of websites still don’t have cornerstone […] The post Why your website needs cornerstone articles first appeared on Lehrmann London.

When it comes to search engine placings, Google is king. For many business owners, it’s their dream to get on the front page of Google. Not only will it bring you a consistent influx of new visitors, it will also help raise your profile and increase your reach. So, how can you get on that […] The post How to get on the front page of Google first appeared on Lehrmann London.

Business owners have often heard of SEO. For many though, they’re not sure of what an SEO strategy is. For others, they know what it is but get overwhelmed by the process. An effective SEO strategy is an essential process that’s designed to get you in front of the right audience for your business. It […] The post What is an effective SEO strategy for your business? first appeared on Lehrmann London.

Go into any social media group and you’ll see, they all tend to have a clear set of rules. It’s the same with the different social media platforms. Each one will have rules. However, not all of these rules are easily found and some, well some aren’t even written down at all. So, what are […] The post Are you breaking these 5 social media rules? first appeared on Lehrmann London.

Online business relationship building is not that dissimilar to that of building one offline. It begins with that initial first contact and, like face-to-face interactions, the person you’re meeting will make a judgement call, based on how you come across. Come over as too aggressive and salesy – the chances are, you’ll not get a […] The post How to build business relationships online first appeared on Lehrmann London.